Promotional Activities and New Customer Acquisition Across Multiple Media

「As part of strengthening our IP strategy, we sold collaboration products featuring a popular character originating in South Korea and conducted a collaboration project with Japan’s domestic professional football league, working to acquire new customers and improve brand recognition.」

「The company promoted the strengthening of physical stores through measures to energize its workforce, including reviewing the internal qualification system for part-time employees and using social media for staff styling recommendations.」

「In sales promotion, the company broadly rolled out product promotions featuring talent for a collaboration between a fashion magazine and its private brand NAVY, spanning digital channels through in-store promotions, and worked to enhance the brand’s added value.」

「The company also strengthened the dissemination of information through social media, including styling recommendations and introductions of new products by store staff, and worked to attract customers.」

「In sales promotion, in addition to preferential sales for mobile and LINE members and campaigns using social media, the company actively conducted joint promotions for the highly complementary apparel and footwear categories across all stores, including the stores of 株式会社チヨダ and the company’s online store. It sought to drive reciprocal customer traffic through group synergies and restore customer traffic.」

「In sales promotion, the company actively rolled out promotions including preferential sales for mobile and LINE members and campaigns using social media. It also conducted joint promotions across all stores in the チヨダ Group and between the group’s EC sites to drive reciprocal customer traffic and generate synergies, thereby working to restore customer traffic.」

「In sales promotion, the company actively rolled out promotions including preferential sales for mobile and LINE members, campaigns using social media, and Black Friday half-price sales, and worked to restore customer traffic.」

「In sales promotion, in addition to attracting customers to physical stores through traditional newspaper inserts, the company used digital advertising placed in media selected for its fit with the target and user demographics. It conducted promotional activities to increase customer traffic at both physical stores and the online store and worked to restore sales.」

「In sales promotion, in addition to attracting customers to physical stores through traditional newspaper inserts, the company used digital advertising placed in media selected for its fit with the target and user demographics. It conducted promotional activities to increase customer traffic at both physical stores and the online store and worked to restore sales.」

「For sales promotion, the company reduced the distribution of paper flyers and focused on in-store promotions, promotions for mobile members, and promotions through social media.」

「For sales promotion, the company reduced the distribution of paper flyers and focused on in-store promotions, promotions for mobile members, and promotions through social media.」

「For sales promotion, the company reduced the distribution of paper flyers and focused on in-store promotions and promotions for mobile members. The number of mobile members at the end of August was 3.87 million.」

「In terms of expenses, selling expenses were below the previous year, mainly because the company reduced sales promotion expenses after refraining from using flyers to attract store visits in an effort to prevent the spread of COVID-19, in addition to the decline in the number of stores. Selling, general and administrative expenses declined 24.6% year on year.」

「Regarding sales for the fiscal year, the company sought to attract customers through measures including the 30th anniversary campaign and benefits for mobile members, but」

「Regarding sales in the cumulative third quarter, promotional measures such as the 30th anniversary campaign and benefits for mobile members were well received by customers, increasing customer traffic. However, weather conditions significantly affected sales, with low temperatures and a prolonged rainy season in July, followed by continued high temperatures from September onward. Average spend per customer declined due to the disposal of excess inventory and markdowns resulting from the delayed launch of seasonal products. As a result, existing-store sales declined 1.9% year on year, existing-store customer traffic increased 3.5%, and existing-store average spend per customer declined 5.2%.」

「Regarding sales in the cumulative second quarter, promotional measures such as the 30th anniversary campaign and benefits for mobile members were well received by customers, increasing customer traffic. As a result, existing-store sales declined 0.4% year on year, existing-store customer traffic increased 5.7%, and existing-store average spend per customer declined 5.7%.」

「Regarding sales in the cumulative first quarter, promotional measures such as the 30th anniversary campaign were well received by customers, increasing customer traffic, although average spend per customer declined due to the disposal of excess inventory and other factors. By product category, national-brand bottoms showed signs of recovery. As a result, existing-store sales declined 1.5% year on year, existing-store customer traffic increased 4.2%, and existing-store average spend per customer declined 5.5%.」

「The decline in customer traffic resulting from the use of newspaper advertising as the main promotional medium and the substantial reduction in newspaper inserts.」

「However, sales for the cumulative third quarter declined 10.3% year on year at existing stores, while existing-store customer traffic declined 6.1% and existing-store average spend per customer declined 4.5%. Average spend per customer fell due to the weaker promotional effect of newspaper advertising, lower customer traffic resulting from record adverse weather, lower unit prices, and a decline in the number of items purchased per customer.」

「However, net sales for the cumulative second quarter declined 9.5% year on year at existing stores, while existing-store average spend per customer declined 4.1% and existing-store customer traffic declined 5.6%. The decreases reflected the weaker promotional effect of newspaper insert advertising, lower customer traffic due to record adverse weather, insufficient proposals for national-brand (NB) products, the popularity of lower-priced products, and a decline in average spend per customer as the number of items purchased per customer failed to increase.」

「In sales promotion, the company strengthened mobile membership acquisition, distributed information through email newsletters, and sought to retain customers by holding members-only promotions. The number of mobile members at period-end was 2.85 million.」

「In promotions, we strengthened mobile membership acquisition and sought to retain customers through information distribution via email newsletters and members-only campaigns.」

「“Sustained growth in new customers”」

「We sought to increase new customers and expand awareness by continuing newspaper advertising, mainly in national newspapers, while enhancing mobile membership initiatives to retain customers.」

「Regarding “sustained growth in new customers,” we sought to increase new customers and expand awareness by continuing newspaper advertising, mainly in national newspapers, while enhancing mobile membership initiatives to retain customers.」

「In promotions, we appealed to a broad customer base by lowering the prices of products promoted through mobile channels and flyers, while seeking to acquire new customers through newspaper advertising and information distributed via the official LINE account.」

「In promotions, we appealed to a broad customer base by lowering the prices of products promoted through mobile channels and flyers, while seeking to acquire new customers through newspaper advertising and information distributed via the official LINE account.」