Sluggish same-store sales due to insufficient proposals for national-brand products
First written in FY2019-Q2. 2 of 6 entries say "Mitigated", first in FY2020-Q1. Latest entry: FY2021.
No other company in this theme has enough history to compare yet.
- FY2021DroppedAnnual reportThe individual theme of insufficient proposals for NB products as a factor behind weak sales, which had been disclosed through the previous fiscal year, is not explicitly stated in this Annual Securities Report.
- FY2020Continued lack of products suited to customer needsAnnual report
「The company still had not sufficiently developed products that captured customer needs.」
The company continued to cite insufficient development of products that captured customer needs among the product-related factors behind weak sales that had expanded from insufficient proposals for NB products. - FY2020-Q2MitigatedAnnual report
「By product category, cut-and-sew products with a higher proportion of national brands, trendy ankle pants, wide-leg pants and other trousers and easy-wear items performed steadily.」
In contrast to the previous disclosure identifying insufficient proposals for NB products as a factor behind weak sales, the company stated that cut-and-sew products with a higher NB proportion and other products performed steadily. - FY2020-Q1MitigatedAnnual report
「By product category, national-brand bottoms showed signs of recovery.」
The company had previously identified insufficient proposals for NB products as a factor behind weak sales, but in the quarter it stated that national-brand bottoms were showing signs of recovery. - FY2019ReframedAnnual report
「Factors included insufficient offerings suited to customer needs, a decline in customer numbers resulting from the use of newspaper advertising as the main promotional medium and a substantial reduction in direct-mail flyers, lower unit prices due to a shift toward lower-priced products, and lower average spend per customer resulting from a decline in the number of items purchased per customer.」
The discussion expanded from the individual factor of insufficient proposals for NB products to multiple factors behind weak sales, including products that did not meet customer needs, changes in promotional media, lower prices and fewer items purchased. - FY2019-Q2MaterialisedAnnual report
「Insufficient proposals for national-brand (NB) products, the increased popularity of low-priced products and sluggish growth in the number of items purchased per customer, among other factors, reduced the average spend per customer. Same-store sales decreased 9.5%, average spend per customer decreased 4.1% and same-store customer numbers decreased 5.6%, all year on year for the same quarter.」
The company specifically identified insufficient proposals for NB products for the first time as one factor behind declines in same-store sales, average spend per customer and customer numbers.