Three Initiatives in Kimono Retail and Human Capital Development

「In the kimono and jewelry business, we are promoting the expansion of the kimono enthusiast base by strengthening in-store products suited to the times and holding Mae-raku Musubi kimono dressing classes.」

「In the kimono and jewelry business, we are promoting the expansion of the kimono enthusiast base by strengthening in-store products suited to the times and holding Mae-raku Musubi kimono dressing classes.」

「In the kimono and jewelry business, we have begun pilot employee training using new tools to improve knowledge and customer service. We are also promoting the development of kimono enthusiasts by introducing in-store products suited to the times and through Mae-raku Musubi kimono dressing classes, while holding Kimono-kai events at individual stores and in individual areas to provide opportunities to wear kimono. Both the number of events and attendance have remained substantially above the previous year's levels.」

「In the kimono and jewelry business, Mae-raku Musubi kimono dressing classes, which had been scaled back during the COVID-19 pandemic, have resumed at each store while their scale is being reviewed, and the number of students has exceeded the previous year's level. Kimono-kai events are also being held at individual stores and in individual areas to provide opportunities to wear kimono, and we have gradually become able to hold Kimono-kai events with around 100 participants. We will continue to strengthen the provision of services and value to customers and work to improve customer satisfaction.」

「Mae-raku Musubi kimono dressing classes, which had been scaled back during the COVID-19 pandemic, have resumed at each store while their scale is being reviewed. Kimono-kai events are also being held at individual stores and in individual areas to provide opportunities to wear kimono, and we have gradually become able to hold Kimono-kai events with around 100 participants.」

「We are also gradually reopening “Zenraku Musubi Kimono Dressing Classes” and “Kimono Events” at each store, while reviewing their scale, and working to strengthen the provision of services and value to customers.」

「While assessing the spread of COVID-19, we are gradually resuming from October onward, in small groups and on a small scale with thorough infection-prevention measures, the longstanding soft-service initiatives of Mae-raku Musubi kimono dressing classes and Kimono-kai events, which provide opportunities to wear kimono, in an effort to improve customer satisfaction and attract new kimono enthusiasts.」

「At its subsidiary 株式会社すずのき, the company is working to attract new kimono enthusiasts by proposing the latest kimono trends and styling, including by opening the new-concept Tamayuu Kawaguchi store in May to make it easier for customers to enjoy wearing kimono.」

「In the kimono and jewelry business, the kimono retail segment opened 1 new store, renovated 5 stores and closed 1 store.」

「In the kimono and jewelry business, we opened 2 new stores and relocated and renovated 3 stores.」

「Segment profit in the kimono and jewelry business was ¥302 million, down 18.4% year on year, due in part to the cost of purchasing fixtures and equipment associated with renovating 11 stores.」

「In the kimono retail segment, we renovated 10 stores and worked to create new customers by holding Kimono-kai events at 142 venues nationwide as opportunities to wear kimono,」

「In the kimono retail segment, we renovated 4 stores and worked to create new customers by holding Kimono-kai events at 96 venues nationwide as opportunities to wear kimono.」

「In the kimono and jewelry business, the kimono retail division renovated 2 stores and held “Kimono Events” at 59 venues nationwide as opportunities to wear kimono, working to create new customers,」

「① Mae-raku Musubi kimono dressing classes, ② providing opportunities to wear kimono, and ③ promoting three initiatives, including care services, while strengthening efforts to develop human resources」