Expanding opportunities to present products to customers through events and mini exhibitions

「At individual stores and in individual areas, we are also organizing Kimono-kai events and actively providing customers with opportunities to enjoy wearing kimono.」

「At individual stores and in individual areas, we are also organizing Kimono-kai events and actively providing customers with opportunities to enjoy wearing kimono.」

「We are also promoting the development of kimono enthusiasts by introducing in-store products suited to the times and through Mae-raku Musubi kimono dressing classes, while holding Kimono-kai events at individual stores and in individual areas to provide opportunities to wear kimono. Both the number of events and attendance have remained substantially above the previous year's levels.」

「Kimono-kai events are also being held at individual stores and in individual areas to provide opportunities to wear kimono, and we have gradually become able to hold Kimono-kai events with around 100 participants.」

「While assessing the spread of COVID-19, we are gradually resuming from October onward, in small groups and on a small scale with thorough infection-prevention measures, the longstanding soft-service initiatives of Mae-raku Musubi kimono dressing classes and Kimono-kai events, which provide opportunities to wear kimono, in an effort to improve customer satisfaction and attract new kimono enthusiasts.」

「In the kimono and jewelry business, we will work to invigorate in-store sales by strengthening promotional sales while creating a safe and secure sales-floor environment for customers, among other initiatives,」

「In the kimono and jewelry business, we will continue working to create a sales-floor environment with measures to ensure customer safety and peace of mind, while expanding and strengthening promotional sales in stores.」

「In the kimono and jewelry business, the number of visitors tended to recover after the state of emergency was lifted, and sales at renovation sales held at 3 stores were strong. Revenue was also boosted by the acquisition of 8 kimono retail stores in the second half of the previous fiscal year, but the business was significantly affected by lower revenue resulting from closures and shorter operating hours during the state of emergency. Revenue was ¥6,401 million, down 15.3% year on year, and segment profit was ¥7 million, down 80.9%.」

「The large-scale joint exhibition and sales events held from August through September were conducted entirely by reservation as a measure to prevent infection. However, continued requests to refrain from travelling across prefectural borders and ongoing efforts to avoid going out led to a substantial decline in attendance, particularly at exhibition and sales events in the Kanto region.」

「In the kimono and jewelry business, although the acquisition of Kanoko in the third quarter of the previous fiscal year contributed to higher revenue, more than half of the stores were forced to close or operate shorter hours as developers closed their facilities under the state of emergency, and large-scale exhibition and sales events were postponed, among other effects,」

「In the DSM business, acquiring new customers and strengthening the sales force remained difficult, and the number of operating locations had declined by 8. In addition, the spread of COVID-19 led to a succession of exhibition and sales event cancellations from February onward,」

「Sales in the kimono retail division remained firm, rising 0.8% year on year, owing to strong performance at the joint exhibition and sales event held in the second quarter and efforts to accelerate deliveries of ordered products.」

「In the kimono and jewelry business, “Kimono Events” were held at 191 venues nationwide as opportunities to wear kimono to create new customers. At joint large-scale events, the company is also working to attract mainly new customers rather than relying primarily on its existing customer base.」

「The company worked to create new customers by holding Kimono-kai events at 142 venues nationwide as opportunities to wear kimono, while also shifting its efforts at events held outside its stores from focusing on existing customers to attracting primarily new customers.」

「The company worked to create new customers by holding Kimono-kai events at 96 venues nationwide as opportunities to wear kimono. At events held outside its stores, it also worked to attract primarily new customers rather than focusing on its existing customer base.」

「The company is working to create new customers by holding Kimono-kai events at 59 venues nationwide as opportunities to wear kimono, among other initiatives,」

「Sales at the large-scale Yamano Collection event, the largest event of the first half held in July, were strong at 117% of the previous year's level, and」

「While continuing to hold events that address customer needs beyond shopping, we are also holding mini exhibitions focused primarily on Western-style apparel at each shop to expand opportunities to propose products.」