Differentiation through customer-led private-brand product development
First written in FY2017-Q1. 12 of 23 entries say "Restated". Latest entry: 2026-09-09.
17 other companies' latest entry also says "Advanced".
- 2026-09-09Advancedprtimes.jp
「NISHIMATSUYA CHAIN Co.,Ltd. (Himeji, Hyogo; President and Representative Director Oomura Kouichi) has begun selling the 2026 designs of its “Light and Fluffy Blanket” and “Light and Fluffy Mini Sleeper” under the ELFINDOLL private label at its stores nationwide and through the official Nishimatsuya online store.」
The company has reportedly launched sales of products in new 2026 designs under its ELFINDOLL private label, providing a specific product development and sales result. - 2026-04-02RestatedEarnings
「Sales of both private-label brands, the affordable, quality-focused clothing brand "ELFINDOLL" and childcare products brand "SmartAngel," increased, while sales of products for upper elementary school students remained strong.」
Growth in sales of both private-label brands and strong sales of products for upper elementary school students have been reconfirmed. - FY2025AdvancedAnnual report
「In terms of products, sales of the ELFINDOLL private-label apparel brand and SmartAngel private-label childcare brand, both offering affordable prices and quality from the customer's perspective, increased, while sales of products for upper elementary school students remained strong.」
Growth in sales of both private-label brands and strong sales of products for upper elementary school students are described. - FY2023AdvancedAnnual report
「In terms of products, sales of the ELFINDOLL private-label apparel brand and SmartAngel private-label childcare brand, both offering affordable prices and quality from the customer's perspective, increased, while sales of products for upper elementary school students remained particularly strong.」
In addition to growth in sales of both private-label brands, strong sales of products for upper elementary school students are described. - FY2022AdvancedAnnual report
「In terms of products, sales of private-label products offering affordable prices and quality from the customer's perspective have grown, while we have expanded the assortment of products for upper elementary school students. We are also working to develop new markets and customers to expand overseas sales of private-label products.」
In addition to growth in private-label product sales, the expanded assortment for upper elementary school students and the development of markets and customers for overseas private-label sales are described. - FY2022-Q3AdvancedAnnual report
「To make shopping more convenient for customers who are busy with childcare, work and other responsibilities, we opened the Nishimatsuya Official Online Store, operated by the Company, on 11 November 2021. The Nishimatsuya Official Online Store offers a wide range of childcare essentials, including the ELFINDOLL private-label apparel products and SmartAngel private-label childcare products.」
The official online store carrying both private-label brands was launched, expanding the sales channels for private-label products. - FY2021AdvancedAnnual report
「In terms of products, sales of private-label products offering affordable prices and quality from the customer's perspective have grown steadily. We are also working to develop new markets and customers for overseas sales of private-label products.」
In addition to growth in private-label product sales, the development of new markets and customers for overseas sales is described. - FY2021-Q3RestatedAnnual report
「We are advancing the development of products with quality from the customer's perspective, true private-label products. By pursuing low prices, peace of mind and safety, and the enjoyment of shopping and using products from the customer's perspective, we are differentiating ourselves from competitors.」
The policy of developing customer-focused private-label products by pursuing low prices, peace of mind and safety, and enjoyment is repeated. - FY2020AdvancedAnnual report
「In terms of products, sales of private-label products with affordable prices and quality from the customer's perspective have grown steadily as we advanced their development to differentiate ourselves.」
It is stated that private-label product sales grew steadily as a result of continued customer-focused product development. - FY2020-Q3RestatedAnnual report
「We are advancing the development of products with quality from the customer's perspective, true private-label products. By pursuing low prices, peace of mind and safety, and the enjoyment of shopping and using products from the customer's perspective, we are differentiating ourselves from competitors.」
The policy of developing customer-focused private-label products by pursuing low prices, peace of mind and safety, and enjoyment is repeated. - FY2020-Q2RestatedAnnual report
「We are advancing the development of products with quality from the customer's perspective, true private-label products. By pursuing low prices, peace of mind and safety, and the enjoyment of shopping and using products from the customer's perspective, we are differentiating ourselves from competitors.」
The policy of developing customer-focused private-label products by pursuing low prices, peace of mind and safety, and enjoyment is repeated. - FY2020-Q1RestatedAnnual report
「We are advancing the development of products with quality from the customer's perspective, true private-label products. By pursuing low prices, peace of mind and safety, and the enjoyment of shopping and using products from the customer's perspective, we are differentiating ourselves from competitors.」
The policy of developing customer-focused private-label products by pursuing low prices, peace of mind and safety, and enjoyment is repeated. - FY2019RestatedAnnual report
「In terms of products, sales of private-label products with affordable prices and quality from the customer's perspective have grown steadily as we advanced their development to differentiate ourselves.」
Customer-focused private-label product development based on quality, affordable prices and a broad assortment continues. - FY2019-Q3RestatedAnnual report
「We are advancing the development of products with quality from the customer's perspective, true private-label products. By pursuing low prices, peace of mind and safety, and the enjoyment of shopping and using products from the customer's perspective, we are differentiating ourselves from competitors.」
The policy of developing customer-focused private-label products by pursuing quality, low prices, peace of mind and safety, and enjoyment is repeated. - FY2019-Q2RestatedAnnual report
「We are advancing the development of products with quality from the customer's perspective, true private-label products. By pursuing low prices, peace of mind and safety, and the enjoyment of shopping and using products from the customer's perspective, we are differentiating ourselves from competitors.」
The policy of developing customer-focused private-label products by pursuing low prices, peace of mind and safety, and enjoyment is repeated. - FY2018AdvancedAnnual report
「To differentiate ourselves through affordable prices and a broad assortment, we continued recruiting people from other industries and advanced the development of private-label products with quality from the customer's perspective. As a result, we increased sales of private-label products and worked to control inventory and improve quality control through rigorous quantity and delivery-date management.」
The recruitment of people from other industries and customer-focused private-label development continued, and growth in private-label product sales is described. - FY2018-Q3Weak growth in autumn/winter private-label apparelAnnual report
「In apparel, autumn/winter ELFINDOLL outerwear, underwear, pajamas and other products got off to a strong start, but sales subsequently stagnated due in part to two typhoons striking on weekends in late October.」
ELFINDOLL autumn/winter products got off to a strong start, but sales stagnated due in part to typhoons in late October. - FY2018-Q2RestatedAnnual report
「Sales of general merchandise, including private-label products such as baby wipes and hand-and-mouth wipes, remained steady.」
Sales of general merchandise, including private-label products, remained steady, and the policy of customer-focused private-label product development remains unchanged. - FY2018-Q1RestatedAnnual report
「In the general merchandise segment, private-label products such as strollers, baby carriers, baby wipes and hand-and-mouth wipes continued to post steady sales.」
Specific private-label products are cited as having maintained steady sales. The policy of customer-focused private-label product development remains unchanged. - FY2017RestatedAnnual report
「To differentiate ourselves through affordable prices and a broad assortment, we continued recruiting people from other industries and advanced the development of private-label products with quality from the customer's perspective.」
The recruitment of people from other industries and customer-focused private-label development continue. - FY2017-Q3AdvancedAnnual report
「By focusing sales on products such as ELFINDOLL private-label stretch pants and Stretchino, outerwear became the main driver of apparel sales. In the general merchandise segment, combination play mats and baby fences from the SmartAngel private label, as well as De Yone strollers usable from 1 month of age, sold well.」
Specific ELFINDOLL and SmartAngel private-label products are cited, with sales growth attributed to focused promotion and strong sales. - FY2017-Q2RestatedAnnual report
「We are advancing the development of products with quality from the customer's perspective, true private-label products. By pursuing low prices, peace of mind and safety, and the enjoyment of shopping and using products from the customer's perspective, we are differentiating ourselves from competitors. To achieve these objectives, we are actively recruiting people from other industries, including manufacturing and trading companies, and advancing product development.」
The focus on customer-oriented private-label development emphasizing low prices, peace of mind and safety, and enjoyment is reaffirmed, along with the recruitment of people from other industries. - FY2017-Q1First statedAnnual report
「We are advancing the development of products with quality from the customer's perspective, true private-label products. By pursuing low prices, peace of mind and safety, and the enjoyment of shopping and using products from the customer's perspective, we are differentiating ourselves from competitors.」
Low prices, peace of mind and safety, and enjoyment are identified as product-development priorities.