Specialization of the Flower & Garden Division and No. 1 Market Share in Hokkaido

「The e-shop internet store benefited from strong sales of products on its existing site and launched new project sites, including the Flower & Garden site “AEON’s Flower Shop” and “Hokkaido Gifts.” Sales reached 132.1% of the year-earlier period.」

「The company introduced H&BC and flower merchandising, both strong GMS product categories, into its SM stores. Flowers were introduced at 30 stores in particular, with strong performance.」

「As part of our other specialty-store initiatives, we revitalized 28 SM stores to strengthen gardening and improve product appeal and services.」

「In its drive to specialize the Flower & Garden business, the company enhanced the value of its presence as “AEON’s flower department” through carefully selected products and new initiatives, with sales reaching 103.0% of the previous fiscal year. It also created new value as a GMS by connecting with local communities through product value, including sales outside stores and lesson events, rather than limiting sales to in-store operations, and established the No. 1 market share in Hokkaido.」

「The company strengthened its “Flower & Garden” division. It held an event outside a store for the first time and conducted bouquet lesson events in in-store sales areas. These efforts to acquire new customers and actively build the AEON specialty-store brand led to continued sales growth, and the business grew to become the No. 1 business in Hokkaido by market share.」