Rollout of Oh！Baby Semi-Self-Service Shops
First written in FY2022. 2 of 3 entries say "Advanced", first in FY2023-Q2. Latest entry: FY2023.
The whole theme swung hardest in 2020: 2 of 14 companies on the "Worse" side.
14 other companies' latest entry also says "Advanced".
- FY2023AdvancedAnnual report
「Meanwhile, the “Oh！Baby” semi-self-service shops, centred on Oh！Baby products, are building brand awareness through pop-up shops at 2 locations in the Tokyo metropolitan area and through social media. A succession of new product series has also been well received, particularly among younger customers, and interest in the brand is growing.」
At 2 Oh！Baby locations in the Tokyo metropolitan area, the company pursued pop-up shop initiatives and improved awareness through social media, while the new product series was well received, particularly among younger customers. - FY2023-Q2AdvancedAnnual report
「Seasonal limited-time products and new makeup products designed for use during the pandemic performed well. Original products were also added under the Be-Prime and Oh!Baby brands, helping expand the customer base.」
The Oh!Baby semi-self-service shops added original products and expanded their customer base. - FY2022First statedAnnual report
「The new stores include 2 semi-self-service “Oh！Baby” shops centred on Oh！Baby products.」
The company opened 2 semi-self-service shops centred on Oh！Baby products and is developing them as a new store format.