Transition to “Be-Prime” Stores and Increased Sales of Private-Brand Products
First written in FY2021. 5 of 6 entries say "Advanced", first in FY2022. Latest entry: FY2025.
No other company in this theme has enough history to compare yet.
- FY2025AdvancedAnnual report
「In addition, as part of store renovations, 2 department store locations were renovated as “Be Prime” stores, differentiated stores within department store locations, bringing the number of Be Prime stores at the end of the fiscal year to 13.」
The Company converted 2 department store locations to Be Prime, increasing the number of stores at the end of the fiscal year from 11 in the previous fiscal year to 13. - FY2024AdvancedAnnual report
「In addition, as part of store renovations, 1 department store location was renovated as a “Be Prime” store, a differentiated store offering higher-grade products within department store locations, bringing the number of Be Prime stores at the end of the fiscal year to 11. Dedicated Be Prime products were also well received, and the stores performed steadily as differentiated stores targeting a premium feel.」
The Company converted 1 department store location to Be Prime, bringing the number of stores at the end of the fiscal year to 11. Dedicated products were also well received, and the stores performed steadily as differentiated stores. - FY2023AdvancedAnnual report
「In addition, as part of store renovations, 3 urban department store locations were renovated as “Be Prime” stores, bringing the number of Be Prime stores at the end of the fiscal year to 10. Dedicated Be Prime products also performed well, and the stores continued to perform steadily as differentiated stores targeting a premium feel.」
The Company converted 3 urban department store locations to Be Prime, expanding the total to 10 stores at the end of the fiscal year. Dedicated products also performed well, and the stores continued to perform steadily as differentiated stores. - FY2023-Q2AdvancedAnnual report
「Seasonal limited-time products and new makeup products designed for use during the pandemic performed well. Original products were also added under the Be-Prime and Oh!Baby brands, helping expand the customer base.」
In connection with stronger private-label product sales at “Be-Prime,” the Company launched additional original products under the brand, helping expand its customer base. - FY2022AdvancedAnnual report
「In addition, as part of store renovations, 2 urban department store locations were renovated as “Be-Prime” stores. They have performed steadily as highly distinctive, differentiated stores despite the difficult conditions facing department stores.」
The Company states that it renovated 2 urban department store locations as “Be-Prime” stores and that they performed steadily as differentiated stores. - FY2021First statedAnnual report
「Meanwhile, for the “Be-Prime” stores launched at 5 department stores in urban areas, we are working to develop the brand and strengthen private-label product sales, and plan to transition several more House of Rose stores to this format in the future.」
The Company launched the new format “Be-Prime” at 5 urban department stores and, while strengthening private-label products, described for the first time its plan to transition several more existing stores in the future.