Enhancement of Salon Course Menus Using Body Care Products
First written in FY2017-Q1. 14 of 21 entries say "Advanced", first in FY2017-Q2. Latest entry: FY2026.
0 other companies' latest entry also says "Other".
- FY2026Shift in demand toward shorter coursesAnnual report
「In the relaxation salon business, consumers' preference for saving became more pronounced as prices rose, shifting demand toward shorter courses. Although the business also lost treatment opportunities due to shortages of store staff, sales at existing stores remained broadly at the previous fiscal year's level.」
Against higher-priced initiatives such as the traditional long courses, demand shifted toward shorter courses amid rising prices. - 2026-05-19AdvancedFinancial Results Presentation
「Revised course prices in April 2026; no revision was made to nomination fees」
Of the measures to improve the salon business’s earnings power, the revision of course prices progressed to the implementation stage. - FY2026-H1Declining salon sales and a shift in demand toward shorter coursesAnnual report
「In the relaxation salon business, in addition to the impact of salon closures, consumers’ preference for frugality became more pronounced as prices rose. Demand shifted to shorter courses after the second quarter began, and the Company was also unable to make progress in securing store staff. As a result, sales declined 11.0% year on year.」
Demand shifted to shorter courses in the second quarter from long courses and other offerings that had previously been growing, while difficulties securing staff also contributed to an 11.0% decline in salon sales. - FY2025Sluggish demand for the salon's limited-time and long courses and lower average treatment revenueAnnual report
「In the relaxation salon business, limited-time courses using the refreshing Mint Leaf products were well received during the summer heat and contributed to sales, but demand for limited-time courses and long courses with longer treatment times remained sluggish in the second half, and average treatment revenue also declined.」
While limited-time courses using Mint Leaf contributed during the extreme summer heat, demand for limited-time and long courses remained sluggish in the second half, and average treatment revenue declined. - FY2025-H1AdvancedAnnual report
「In the relaxation salon business, customer traffic increased as temperatures rose, and demand grew for the Refreshing Cool Course using the company's cooling seasonal product Mint Leaf, as the prolonged extreme heat continued. Long courses, which generate higher average treatment revenue, also remained strong, and promotional initiatives proved effective. Because the number of stores decreased by 3 from the end of the same period a year earlier due to the closure of unprofitable stores and other factors, sales decreased approximately 14% year on year, but increased by slightly more than 5% on an existing-store basis, excluding stores closed for extended periods for renovations.」
Demand for the Refreshing Cool Course using Mint Leaf and for long courses increased. Overall sales decreased approximately 14% due to the closure of unprofitable stores, but increased by slightly more than 5% on an existing-store basis. - FY2024-Q3AdvancedAnnual report
「In the relaxation salon business, demand for long courses with high average treatment revenue remained strong, and promotional initiatives tied to events such as Black Friday and the seasons also proved effective.」
Demand for higher-priced long courses and event- and season-based promotions remained strong, and salon menu and promotional initiatives progressed. - FY2024-Q2AdvancedAnnual report
「In the relaxation salon business, customer traffic remained sluggish partly due to the extreme summer heat, but promotional initiatives proved effective as demand increased for courses using the company's cooling products and for long courses, which generate higher average treatment revenue.」
The company stated that promotional initiatives proved effective as demand increased for courses using cooling products and for long courses despite sluggish customer traffic amid the extreme summer heat. - FY2024-Q1AdvancedAnnual report
「In the relaxation salon business, rising demand for seasonal and long courses increased average treatment revenue. The online reservation usage rate also increased, contributing to improved staff operating efficiency.」
Rising demand for seasonal and long courses increased average treatment revenue, while the higher online reservation usage rate contributed to improved staff operating efficiency. - FY2023AdvancedAnnual report
「Under these circumstances, the company strengthened staff treatment skills and customer service and revised and simplified its course menus during the period. As a result, rising demand for longer courses led to higher average treatment revenue.」
The company strengthened treatment skills and customer service and revised and simplified its course menus, leading to increased demand for longer courses and higher average treatment revenue. - FY2023-Q3AdvancedAnnual report
「Demand for long courses with longer treatment times remained strong in the relaxation salon business.」
Demand for long courses remained strong, and menu initiatives aimed at increasing average treatment revenue continued to progress. - FY2023-Q2AdvancedAnnual report
「In the relaxation salon business, demand increased for seasonal short courses introduced in response to the summer heat. The company also maintained strong demand for the higher-priced long courses by enhancing related initiatives, resulting in increased customer traffic even though overall average treatment revenue was on par with the previous year.」
The company offered seasonal short courses tailored to the extreme summer heat and initiatives for long courses, increasing customer traffic while maintaining average treatment revenue at the previous year's level. - FY2022AdvancedAnnual report
「At operating stores, rising demand for long courses with longer treatment times led to higher average treatment revenue.」
The company described progress in measures to increase average treatment revenue, as well as customer traffic, by expanding demand for long courses. - FY2022-Q2AdvancedAnnual report
「Customer traffic temporarily remained sluggish due to requests to refrain from going out amid a sharp increase in infections during the summer, but demand for limited-time and long courses at the salons increased, leading to higher average treatment revenue.」
Demand for limited-time and long courses increased as part of the salon menu initiatives, leading to higher average treatment revenue despite sluggish customer traffic. - FY2022-Q1AdvancedAnnual report
「Although customer traffic was sluggish due to temporary closures and other factors, demand for long courses increased, leading to higher average treatment revenue.」
While customer traffic at the relaxation salons remained sluggish, rising demand for long courses led to higher average treatment revenue. - FY2021AdvancedAnnual report
「Demand for long courses, which involve longer treatment times per visit, gradually increased, leading to higher average treatment revenue.」
In the relaxation salons, rising demand for long courses led to higher average treatment revenue. - FY2020RestatedAnnual report
「The company will also use its online reservation system to increase the number of new customers and enhance its treatment menus.」
The company continued to use its online reservation system, acquire new customers and enhance treatment menus as measures to improve the salons. - FY2019-Q3AdvancedAnnual report
「Sales decreased 12.6% year on year as a result, but at existing stores average customer spend recovered through initiatives such as limited-time menus and improvements to the store environment, while both sales and customer traffic increased, resulting in higher profit across all stores.」
The company expanded limited-time menus and improved the store environment, leading to a recovery in average customer spend at existing stores and increases in sales, customer traffic and profit across all stores. - FY2018-Q3RestatedAnnual report
「The relaxation salon business has been working to improve operations, and customer traffic at existing stores has begun to recover as it closes unprofitable stores and reviews its menus.」
As measures to improve the salon business, the company continued to close unprofitable stores and review its menus. - FY2017-Q3RestatedAnnual report
「In the relaxation salon business, we worked to expand and strengthen the staff base and attract more customers by introducing menus exclusively for new customers and differentiating our salons through the use of House of Rose body care products. However, sales declined 7.2% year on year due to the closure of unprofitable stores and a decrease in customer numbers, among other factors.」
The company continued to differentiate its services by offering menus exclusively for new customers and using its own body care products. - FY2017-Q2AdvancedAnnual report
「In the relaxation salon business, the company worked to expand its customer base by introducing menus exclusively for new customers and differentiating its services through the use of House of Rose body care products, while focusing on improving salon staff retention and strengthening management capabilities.」
The company introduced menus exclusively for new customers and differentiated its services through the use of its own body care products, providing specific measures to expand the salon customer base. - FY2017-Q1First statedAnnual report
「The company enhanced course menus using House of Rose body care products and implemented other initiatives, increasing average customer spend.」
The company described for the first time the enhancement of course menus using its own body care products as a measure to increase average customer spend at its relaxation salons.