Expanding the Curves business through member referrals and stronger merchandise sales

「Merchandise sales also benefited from successful sales-strengthening measures, with revenue increasing 11.5% year on year.」

「In the Curves business, membership applications and merchandise sales remained solid, supported by steady efforts to attract new members and re-approach former members, as well as TV commercials aired by Curves Japan, the franchisor. As a result, revenue increased 5.5% year on year. The number of members at the end of the period was 10,490, broadly achieving the target level.」

「The Curves business continued to perform steadily as a result of consistent efforts to attract new members, re-approaching former members and TV commercials by the franchisor, カーブスジャパン. It recorded the highest number of new members in September, and membership increased by approximately 590 net from the beginning of the fiscal year, resulting in revenue growth of 4.6% year on year.」

「In the Curves business, cancellations increased from the previous year after the second half began. However, the Company strengthened support for existing members and pursued re-enrollment initiatives for former members, while the effect of TV commercials by Curves Japan, the franchisor, also contributed. The number of members at fiscal year-end increased by approximately 480 from the end of the previous fiscal year to approximately 9,720. Merchandise sales also grew steadily, led by new products, and sales increased 6.9% from the previous fiscal year despite the continuing staff shortage.」

「The Curves business continued to perform well. Enhanced support for existing members helped limit cancellations, while approaches to former members to rejoin also contributed to membership growth. The effect of TV commercials by the franchisor, カーブスジャパン, also contributed, resulting in a net increase of approximately 580 members from the beginning of the fiscal year. Merchandise sales to members also increased, and revenue rose approximately 8% year on year despite the continued staff shortage.」

「The Curves business strengthened support for existing members and worked to limit cancellations, while actively approaching members who had cancelled during the COVID-19 pandemic to encourage them to rejoin. The company also focused on recommending the W Plan, which combines “Ouchi de Curves” (at-home Curves) with in-store training, and selling protein and other products. The effect of TV commercials by the franchisor, カーブスジャパン, also contributed, bringing membership at the end of the current fiscal year to approximately 9,240, an increase of approximately 240 from the previous year-end. As a result, revenue rose 8.8% from the previous fiscal year despite the continued staff shortage.」

「The Curves business continued to strengthen support for existing members and work to limit cancellations, while also focusing on recommending the W Plan, which combines “Ouchi de Curves” (at-home Curves) with at-home training, and selling protein and other products. The effect of TV commercials by the franchisor, カーブスジャパン, also contributed, and membership at the end of December was approximately 170 higher than at the end of the same quarter of the previous year. Despite the continued staff shortage, cumulative revenue for the current fiscal year rose 8.4% year on year.」

「The Curves business continued to strengthen support for existing members and work to limit cancellations. The effect of TV commercials by the franchisor, カーブスジャパン, also contributed, and membership increased by approximately 320 net from the beginning of the fiscal year, although growth was sluggish due to the extreme heat. Revenue rose 8% year on year despite the continued staff shortage.」

「In the Curves business, the Company strengthened support for existing members and worked to reduce cancellations. Recruitment efforts through TV commercials by Curves Japan, the franchisor, also contributed, resulting in a net increase of approximately 150 members from the end of the previous fiscal year. By setting support targets for existing members and working to understand each member’s circumstances, sales increased approximately 6% year on year despite the continuing staff shortage.」

「The effect of TV commercials by the franchisor, カーブスジャパン, also contributed, bringing membership at the end of the fiscal year to approximately 9,000, an increase of approximately 260 from the beginning of the fiscal year. Revenue rose 7.2% from the previous fiscal year.」

「The Curves business focused on attracting new members and limiting cancellations by thoroughly supporting members with the exercise machines, strengthening efforts to encourage former members to rejoin, and recommending the W Plan, which combines “Ouchi de Curves” (at-home Curves) with at-home training, among other measures. As a result, membership increased by approximately 250 from the end of the same quarter of the previous year. Revenue rose 4.9% year on year in the October-December quarter and 7.7% year on year on a cumulative basis for the current fiscal year.」

「Under current conditions, in addition to heightened health awareness amid the COVID-19 pandemic, television commercials by the franchisor, カーブスジャパン, contributed to an increase in new members among relatively younger age groups. At the same time, the company worked to maintain its existing membership base by strengthening detailed support for members at each store, resulting in a net increase of approximately 480 members from the beginning of the fiscal year.」

「The Curves business is strengthening support for members while working to limit cancellations and increase membership. Although the business is also short of staff due to parental leave and other factors, TV commercials and member recruitment through web marketing by the franchisor, カーブスジャパン, contributed to a net increase of approximately 260 members from the previous year-end, bringing membership to 9,000 at the end of the current quarter. Revenue rose approximately 10% year on year.」

「Measures to raise awareness outside the stores and TV commercials by the franchisor, カーブスジャパン, contributed to the acquisition of new members, resulting in approximately 760 more members at the end of the fiscal year than at the beginning. The company also worked to strengthen merchandise sales, and revenue rose 30.2% from the previous fiscal year.」

「In addition to television commercials planned by the franchisor, カーブスジャパン, and aired from April, the company limited cancellations by strengthening detailed support for existing members at each store, resulting in a net increase of approximately 690 members from the beginning of the fiscal year.」

「As membership declined during the COVID-19 pandemic in the previous fiscal year, the company is focusing this fiscal year on increasing membership while working to limit cancellations. In addition to television commercials planned by the franchisor, カーブスジャパン, and aired from April, detailed support for existing members and other measures resulted in a net increase of approximately 480 members from the beginning of the fiscal year. Revenue rose 73.1% year on year, as all stores had also been closed through the end of May under the state of emergency declaration in the same period of the previous year.」

「As the special suspension program was scheduled to end at the end of March, the company worked to bring members back and also focused on attracting new members, but membership at the end of the fiscal year was approximately 1,700 below the previous year-end level. Meanwhile, the company launched “Ouchi de Curves” (at-home Curves), which allows users to exercise at home via the web, in September, and usage gradually increased during the COVID-19 pandemic.」

「Meanwhile, in the Curves business, cancellations increased amid the COVID-19 pandemic. The number of members on suspension fell substantially from its peak as the company encouraged users of the special suspension program introduced as a COVID-19 measure to return, and by the end of December, those on suspension represented just under 20% of program users. Against this backdrop, the number of new users of “Ouchi de Curves” (at-home Curves), launched in September, gradually increased, and the company also worked to strengthen merchandise sales.」

「As the Curves business operates exclusively in the Tokyo metropolitan area, all stores were closed through the end of May under the state of emergency declaration. After reopening, the company has operated with thorough infection-prevention measures in compliance with the standards of the カーブスジャパン headquarters, but cancellations and use of the special suspension program as a COVID-19 measure increased, particularly among older members. The company is currently focused on encouraging members on special suspension to return, but revenue fell 44.2% year on year.」

「After reopening, the stores have operated in compliance with the safety measures established by the franchisor, カーブスジャパン. However, in addition to the decline in membership, approximately 30% of all members are currently using the special suspension program introduced as a COVID-19 measure, resulting in revenue falling 53.8% year on year.」

「However, conditions changed significantly this year as the number of cancellations increased due to the spread of COVID-19, and all stores were forced to close for one week in March. Membership at the end of March was approximately 460 lower than at the beginning of the fiscal year, while March 2020 revenue fell 25.7% year on year. As a result, revenue was ¥736 million, down 4.2% from the previous fiscal year.」

「Meanwhile, the Curves business sought to reduce the churn rate by thoroughly strengthening support for existing members, and various sales promotion measures also contributed. Although membership temporarily declined, it had recovered to nearly the level at the end of the same quarter of the previous year by the end of the current quarter. Staff numbers were also recovering. Revenue declined slightly, by 2.7% year on year, but profit increased as a result of cost reductions.」

「In the Curves business, membership cancellations increased in the previous fiscal year, but membership rose slightly as a result of stronger follow-up support for existing members and a focus on enrollment referrals from existing members. Staff numbers were gradually approaching adequate levels, and staff training was also strengthened, but total staff numbers decreased from the same period a year earlier, resulting in a 2.9% year-on-year decline in sales.」

「Staffing in the Curves business remained somewhat inadequate. Although recruitment progressed broadly steadily, many staff were still undergoing training, so the company sought to reduce the cancellation rate by focusing on follow-up support for existing members. However, cancellations exceeded new memberships, resulting in a 1.9% year-on-year decline in sales.」

「In the Curves business, the company partially reorganized its organization and enhanced staff development and training. Although staff shortages were not resolved, sales increased 1.0% from the previous fiscal year and profit also grew broadly steadily, supported by solid performance at existing stores, the contribution from new stores and stronger merchandise sales.」

「In the Curves business, the company worked to develop the 2 stores opened in the previous fiscal year, strengthen staff training and development, and reinforce existing stores. Although membership at existing stores remained somewhat sluggish, the contribution from the new stores and merchandise sales resulted in a 2.2% year-on-year increase in sales.」

「In the Curves business, the company worked to develop the 2 stores opened in the previous fiscal year and strengthen existing stores. Although membership temporarily declined, various initiatives to benefit from the new stores and increase membership resulted in an increase of approximately 200 members from the beginning of the period, and sales rose 3.6% year on year.」

「In the Curves business, the 2 stores opened in the previous fiscal year contributed, while membership at existing stores also increased as a result of successful membership promotion activities, resulting in a 3.5% year-on-year increase in sales.」

「In the Curves business, the new store opened in July performed steadily, broadly in line with plan. Although sales at existing stores faced some difficulties, stronger merchandise sales and other measures resulted in a 2.2% year-on-year increase in sales.」

「In the Curves business, membership increased steadily, led by a new store opened in July, the first opening in approximately 4 years, with membership at the end of the quarter increasing by slightly more than 200 from the same period a year earlier. Sales rose 1.8% year on year.」

「In the Curves business, member acquisition through referrals from existing members and other initiatives increased only slightly, but sales rose 1.2% year on year.」

「The franchisee business for Curves, a women-only small-format fitness club originating in the United States, expanded broadly in line with plan during the period. Staff shortages remained a broad issue in this business, but recruitment efforts brought staffing levels broadly up to requirements. The company also strengthened training and development for new staff to maintain and improve service levels, while developing personnel to become future leaders. The number of members at the end of the period increased by approximately 130 from the beginning of the period, exceeding 10,000 for the first time.」

「In the Curves business, stable member acquisition through referrals from existing members and other initiatives proved effective, while a gradual increase in staff also contributed to a 2.4% year-on-year increase in sales.」

「In the Curves business, member acquisition through referrals from existing members and other initiatives became established, and the business steadily expanded, with membership increasing by slightly more than 100 from the same period a year earlier and sales rising 2.9% year on year.」

「The number of members increased steadily through referrals from existing members and other initiatives, while stronger merchandise sales also proved effective, resulting in a 5.1% year-on-year increase in sales.」