Expansion of the company-operated online store

「As a result, revenue for the EC business as a whole increased 10.5% year on year.」

「On the company-operated site, despite the impact of delays in the production of some MAMA BUTTER products, efforts to promote LINE membership registration at House of Rose directly operated stores increased traffic to the corporate site via banners within LINE. This contributed to increases in e-commerce membership and in the number of customers using both stores and e-commerce.」

「On the company-operated site, the integration of customer IDs at House of Rose directly operated stores increased traffic from LINE members to the corporate site, contributing to membership growth. Expanded payment options also improved convenience, and revenue increased 3.0% year on year. On external marketplaces including Amazon, sales of seasonal products were a driver, but weakness in Body Smoother, the core product, was a drag. As a result, total e-commerce revenue declined 2.2%.」

「Although sales related to the core Body Smoother products slowed on external marketplaces, sales increased steadily through participation in various marketplace events and the exposure generated by advertising. By product, the Oh! Baby series, on which the e-commerce business has focused development efforts, continued to grow steadily and accounted for 10% of total e-commerce sales. As a result, e-commerce revenue increased 4.3% from the previous fiscal year.」

「The company-operated e-commerce site improved its customer-attraction capabilities through greater use of affiliates and stronger advertising initiatives, resulting in increases in new orders, membership and revenue of slightly more than 5% year on year. Although customer acquisition on the Amazon marketplace was strong, growth there was sluggish because sales of core products declined. On the other marketplaces, however, stronger sales initiatives tailored to each marketplace and the use of events resulted in sales growth of approximately 5% year on year, and total e-commerce revenue increased by slightly more than 5% year on year.」

「External marketplaces including Amazon generated steady sales growth through participation in various marketplace events and the exposure generated by advertising. On the company-operated site, repeat orders increased as a result of stronger CRM activities and other initiatives, but new orders struggled and the summer and winter sales also remained weak, leaving revenue approximately unchanged from the previous fiscal year. As a result, e-commerce revenue increased 4.3% year on year.」

「The Black Friday event in November was particularly active, resulting in sales growth above plan. Sales declined in December in reaction to this increase, but overall the event contributed to higher sales. On the company-operated e-commerce site, membership continued to increase steadily, but the number of new orders declined, and the winter sale also got off to a slower-than-planned start. Cumulative revenue for the current fiscal year increased 5.7% year on year.」

「In the e-commerce business, the rate of growth across the e-commerce industry itself was said to be slowing as consumers returned to physical stores following the end of the COVID-19 pandemic. Sales to new customers declined on the company-operated e-commerce site, but membership increased steadily and repeat sales rose as a result of stronger CRM activities and other initiatives, resulting in a slight year-on-year increase in revenue. Meanwhile, on external marketplaces including Amazon, the company used events organized by each marketplace and worked to raise awareness and develop its presence in line with each marketplace's characteristics. As a result, sales, centered on Body Smoother products, increased approximately 7% year on year, while total e-commerce revenue increased 4% year on year.」

「Sales on the company-operated e-commerce site increased approximately 3% year on year as the benefits of stronger CRM initiatives, including measures to promote repeat purchases, began to emerge. Sales on the Rakuten marketplace also grew, supported by event promotions and advertising.」

「E-commerce revenue increased 26.0% year on year.」

「In the e-commerce business, external marketplaces including Amazon grew beyond the initial plan, centered on Body Smoother sales, and made a significant contribution to the increase in business revenue. ZOZO Cosmetics, newly launched at the beginning of the current fiscal year, also implemented various initiatives and generated sales above plan. At the company-operated e-commerce site, the growth rate slowed slightly from the sharp increase during the COVID-19 pandemic, but sales increased steadily alongside growth in membership. Business revenue increased 28.1% year on year in the October-December quarter and 34.0% year on year on a cumulative basis for the current fiscal year.」

「In the e-commerce business, strong sales growth on the Amazon marketplace, together with sales above plan on the new Rakuten and ZOZO Cosmetics marketplaces, mainly driven by Body Smoother products, resulted in sales exceeding plan. At the same time, sales growth on the company-operated site following the COVID-19-related surge had run its course, and acquiring new customers remained difficult. However, repeat purchases increased, lifting total customers above the year-earlier level, while membership also increased steadily. As a result, e-commerce revenue increased 37.1% year on year.」

「At the same time, although membership of the company-operated e-commerce site increased steadily, sales to new customers struggled, and revenue fell short of the year-earlier period.」

「On the Amazon marketplace and the Rakuten marketplace, where listings began in September, promotions for new products in the popular Oh! Baby brand series were successful and contributed to higher sales. In March, the company also began listing products on ZOZO Cosmetics, which got off to a strong start. Membership of the company-operated e-commerce site also increased steadily as various initiatives were strengthened. Revenue increased 15.6% year on year.」

「Online retail revenue was approximately in line with the year-earlier period through the second quarter, reflecting the reaction to the sharp increase in sales during the store closures caused by the state of emergency in the previous fiscal year. From October onward, however, the company-operated online store and other channels grew steadily. In particular, promotions for new products in the popular Oh! Baby brand series on the Amazon marketplace and the Rakuten marketplace, where listings began in September, contributed to higher sales.」

「Sales on the Amazon marketplace remained strong, rising approximately 50%. In addition, listings on the Rakuten marketplace were launched in September to develop the channel. As a result, online retail revenue was maintained at approximately the year-earlier level.」

「In the online retail business, sales declined 17.2% year on year this fiscal year because of the reaction to the sharp increase in sales in the same period a year earlier when stores were closed, but exceeded the plan. Although sales to new customers declined from the same period a year earlier, strengthening the order-processing structure improved processing capacity, while enhancements to the website drove steady growth in repeat sales. Sales on the Amazon marketplace also remained strong.」

「Meanwhile, the online retail division strengthened its order-processing structure to meet increased demand while stores were closed, responding appropriately to higher demand from customers staying home during the COVID-19 pandemic. Listings on the Amazon marketplace launched at the beginning of the fiscal year also generated sales above expectations.」

「The online retail business grew substantially, supplementing store sales during the COVID-19 pandemic. The company expanded the range of products offered through its own online store, and new initiatives and sales promotions performed well, steadily increasing membership. Listings on the Amazon marketplace, which began in April of the year, also performed strongly, resulting in substantial sales growth.」

「Meanwhile, in the online retail business, the company strengthened its order-processing structure to meet increased demand while stores were closed. Listings on the Amazon marketplace launched in April also performed strongly, resulting in substantial increases in new customers and membership and a 166% year-on-year increase in sales.」

「Meanwhile, in the online retail business, the company strengthened its order-processing structure, mainly for its own online store, to meet increased demand while its stores were closed. The Amazon marketplace launched in April also performed strongly, resulting in a 219.9% year-on-year increase in sales.」

「In its online retail division, the Company revamped its website in October 2019, enhancing its content and visibility. The resulting relaunch campaign and various sales promotion measures, together with stronger communications, increased both purchasing customers and members. In particular, the proportion of first-time purchasers rose, and sales increased 18.9% from the previous fiscal year.」

「In the online retail business, the company substantially redesigned its own online store in October, improving visibility and convenience. The resulting renewal campaign and anniversary promotions contributed to a steady increase in membership, while visits to the site that led to purchases also grew, driving a 19.2% year-on-year increase in sales.」

「Although sales of seasonal limited-edition products in the online retail business were sluggish due to the cool summer, the Company expanded online-only sales promotion measures and worked to improve its own website and strengthen initiatives for members. As a result, sales increased 22.2% year on year.」

「In its online retail business, the Company actively implemented measures to attract new customers through social media and sales promotion measures aimed at increasing existing customers at its own online store. As a result, sales increased 27.1% year on year, and visitor numbers also grew steadily.」

「The online retail division implemented promotions exclusive to its own online store and expanded sales and seasonal limited-time products, which contributed to increased customer traffic and sales. As a result of strengthening communications and improving the online store and order-processing operations, both the number of purchasing customers and membership increased, and sales rose 27.1% year on year.」

「In the online retail business, sales increased 28.6% year on year as online-store-exclusive promotions centered on the company’s own online store led to more purchasers and the winter sale got off to a strong start.」

「In the online retail business, the company expanded promotions exclusive to its own online store and worked to strengthen its organizational structure by improving order processing and other operations. Sales increased 30.4% year on year, driven in part by growth in summer limited-time products and the summer sale.」

「The Company strengthened and expanded advertising and other sales promotion measures at its own online store, leading to higher sales of seasonal limited-edition products and more repeat purchases. Sales increased 25.1% year on year.」

「In its online retail business, the Company focused on strengthening effective advertising centered on its own online store, resulting in steady membership growth. Its proprietary sales promotion measures also proved effective, and sales increased 26.9% year on year.」

「In its online retail business, the Company implemented new advertising and other measures to reach new customer segments through social media and other channels at its own online store. Membership also increased steadily, and sales rose 25.1% year on year.」

「In its online retail business, advertising and organizational enhancements at its own online store proved effective, resulting in a 27.4% year-on-year increase in sales.」

「In its online retail division, efforts to strengthen communications centered on its own online store resulted in membership nearly doubling and an increase in new customers. Sales reached the initial plan.」

「In the online retail business, sales increased 42.1% year on year, driven in part by an increase in orders, mainly through the company’s own online store.」

「The online retail business performed steadily, mainly through the company’s own online store, and sales increased 43.8% year on year.」

「Meanwhile, in the online retail business, orders increased steadily, mainly through the company’s own online store, and the business progressed largely as planned. Sales increased 45.2% year on year.」

「Meanwhile, in the online retail business, the number of orders increased, mainly through the company’s own online store, and sales grew substantially.」