Converting Relaxation Salon Customers into Repeat and Loyal Customers and Developing Existing Stores

「In the relaxation salon business, consumers became more cost-conscious as prices rose, shifting demand toward shorter treatments. There were also lost treatment opportunities due to staff shortages, but existing-store revenue remained roughly at the previous fiscal year's level. Revenue across all stores fell 8.0% from the previous fiscal year due to store closures, but profitability improved, including a return to operating profitability.」

「In the relaxation salon business, in addition to the impact of salon closures, consumers’ preference for frugality became more pronounced as prices rose. Demand shifted to shorter courses after the second quarter began, and the Company was also unable to make progress in securing store staff. As a result, sales declined 11.0% year on year.」

「The store count fell by 3 from the end of the same period of the previous year due to the closure of unprofitable stores and other factors, resulting in an approximately 14% year-on-year decline in revenue. Revenue increased more than 5% on an existing-store basis, excluding stores that were closed for an extended period for renovations.」

「The relaxation salon business will seek to increase repeat visits and customer satisfaction by further improving technical skills and customer service, thoroughly following up after treatments, and securing reservations for customers' next visits.」

「The company closed 2 unprofitable stores during the current fiscal year, reducing the store count by 3 from the end of the same period of the previous year as of the end of December. As a result, cumulative revenue for the current fiscal year fell 5.6% year on year, but increased slightly on an existing-store basis.」

「As 2 stores were closed during the current interim period, following closures in the previous fiscal year, sales declined by slightly more than 5% year on year, but existing-store sales edged up.」

「Demand for seasonal limited-time and long treatments increased, lifting average treatment prices. The utilization rate of online reservations also rose, contributing to improved staff efficiency. However, revenue declined approximately 5% year on year because 2 unprofitable stores were closed during the previous fiscal year.」

「The online reservation system was upgraded to improve convenience, increasing the number of bookings and shortening the interval between visits. Although 2 stores were closed during the period, revenue exceeded the previous fiscal year's level, rising slightly by 0.6%.」

「In the relaxation salon business, demand for long courses with extended treatment times remained strong, while the utilization rate of the online booking system among treatment reservations rose further, improving efficiency. However, staffing shortages, including cases of staff contracting COVID-19, contributed to an 8.0% year-on-year decline in sales for the October–December period, while cumulative sales for the current fiscal year increased 1.4% year on year.」

「The relaxation salon business introduced limited-time short treatments adapted to the intense summer heat, which boosted demand. It also maintained strong demand for higher-priced long treatments by enhancing related initiatives. Although overall average treatment prices were roughly unchanged from the previous year, these measures attracted more customers. Enhancing the content of the online reservation system increased reservation utilization and improved operating efficiency. Despite continued staff shortages due to childcare leave and other factors, revenue increased 6.6% year on year.」

「The company improved customer service and technical skills and strengthened long treatments, while introducing limited-time short treatments earlier than in the previous fiscal year. As a result, average treatment prices were roughly in line with the same period of the previous year. Revenue increased approximately 10% year on year, reflecting the rebound from the impact of COVID-19 in the same period of the previous year.」

「The relaxation salon business will seek to increase repeat customers by further improving customer service and technical skills. While strengthening promotions centered on long treatments, the company will review its course menu and raise customer satisfaction. It will also enhance the content of the online reservation system to attract more customers and further improve efficiency.」

「As the relaxation salon business operates entirely in the Tokyo metropolitan and Kansai regions, nearly all stores operated shorter hours and some closed following the issuance of the state of emergency. Customer numbers temporarily remained weak during the summer as people refrained from going out amid a surge in infections, but demand for limited-time and long treatments increased at the stores, lifting average treatment prices. Utilization of the online reservation system also increased, improving operating efficiency. Revenue rose 36% year on year because all stores had been closed under the state of emergency in April and May of the previous year.」

「Going forward, we will seek to further improve salon staff skills and customer service, enhance treatment menus, raise customer satisfaction, and encourage repeat visits.」

「Although customer numbers declined and many stores operated shorter hours amid the COVID-19 pandemic, the relaxation salon business worked to increase use of its online reservation system. Utilization rose, and the system came to account for more than 40% of revenue.」

「As the relaxation salon business operates entirely in the Tokyo metropolitan and Kansai regions, all stores closed under the state of emergency. Stores gradually reopened from mid-May, and all had reopened by June. The company implemented measures to attract customers while taking steps to prevent infections. Utilization of the online reservation system increased and contributed to revenue, but the overall decline in customer numbers was unavoidable, resulting in a 42.5% year-on-year decline in revenue.」

「As the relaxation salon business operates entirely in the Tokyo metropolitan and Kansai regions, all stores closed following the issuance of the state of emergency. Some stores reopened after the Golden Week holidays in May, the number of reopened stores gradually increased, and all stores had reopened by June. However, customer numbers remained weak amid the COVID-19 pandemic, and revenue fell 72.1% year on year.」

「Meanwhile, the online reservation system became fully operational, contributing to new customer acquisition and efficiency gains amid staff shortages.」

「The online reservation system performed well, accounting for approximately 30% of both revenue and customer numbers.」

「Meanwhile, utilization increased, with the online reservation system accounting for approximately 30% of revenue, contributing to improved operating efficiency, greater salon awareness, and the acquisition of new customers.」

「The company closed 2 stores, leaving 18 stores at the end of the period. Revenue declined 12.3% from the previous fiscal year due to the lower store count, but increased 3.2% on an existing-store basis, and business profit recovered.」

「Sales decreased 12.6% year on year as a result, but at existing stores average customer spend recovered through initiatives such as limited-time menus and improvements to the store environment, while both sales and customer traffic increased, resulting in higher profit across all stores.」

「Revenue declined 13.2% year on year as a result, but the company worked to strengthen salon staff skills and improve the store environment. On an existing-store basis, both revenue and customer numbers increased, and profitability also improved.」

「The relaxation salon business continued closing unprofitable stores to improve operations, reducing the store count by 6 from the same period of the previous year. As a result, revenue fell 12.6% year on year and total customer numbers also declined, but efforts to strengthen salon staff skills and improve the store environment increased both revenue and total customer numbers on an existing-store basis.」

「The relaxation salon business has been working to improve operations. As it continued closing unprofitable stores and reviewing its service menu, customer traffic at existing stores began to recover. However, partly because the number of stores decreased by 3 from the same period a year earlier, sales declined 6.4% year on year.」

「The relaxation salon business is pursuing operational improvements. As part of these efforts, it closed 2 stores during the quarter, reducing the store count by 5 from the same period of the previous year. The shortage of staff, which had been an issue, is gradually being resolved by reallocating treatment staff from the closed stores, but revenue declined 6.1% year on year due to the lower store count and customer numbers.」

「In the relaxation salon business, we will focus on encouraging repeat visits and retaining customers, strengthen the development of existing stores, and continue closing unprofitable stores.」