Opening New Curves Clubs Nearby and Adding 500 Members
First written in FY2017. 15 of 34 entries say "Advanced", first in FY2018-Q2. Latest entry: 2026-10-02.
The whole theme swung hardest in 2023: 3 of 7 companies on the "Worse" side.
2 other companies' latest entry also says "Advanced".
- 2026-10-02AdvancedOther Disclosures
「We are a franchisee operating “Curves,” a 30-minute women-only health and fitness business, and currently operate 21 stores, primarily in Tokyo.」
The specific opening of “Curves Otsuka Station Front” on 13 October 2026 was announced, advancing the expansion of the Curves business. - FY2026RaisedAnnual report
「In the Curves business, while continuing to optimize staff numbers, we will strengthen support for each member to curb cancellations, work to improve the membership rate, and aim for 11,200 members at the end of the period.」
The target was raised from the previous year-end membership target of 10,500 to 11,200. The means identified were staffing optimization, member support, efforts to limit cancellations, and improvement of the new-member sign-up rate. - FY2026-H1AdvancedAnnual report
「The Curves business continued to perform steadily as a result of consistent efforts to attract new members, re-approaching former members and TV commercials by the franchisor, カーブスジャパン. It recorded the highest number of new members in September, and membership increased by approximately 590 net from the beginning of the fiscal year, resulting in revenue growth of 4.6% year on year.」
Toward the target of 10,500 members, the company continued to promote new sign-ups, re-engagement efforts and television commercials, recording a net increase of approximately 590 from the beginning of the period and the highest number of new members on record in September. - FY2025RaisedAnnual report
「In the Curves business, while continuing to bring staffing levels into line with requirements, we will strengthen support for each member, work to limit cancellations, and seek to improve the new-member sign-up rate, with a target of 10,500 members at the end of the period.」
The target was raised from the previous year-end membership target of 10,000 to 10,500. The means identified were staffing optimization, member support, efforts to limit cancellations, and improvement of the new-member sign-up rate. - FY2025-H1AdvancedAnnual report
「Television commercials by the franchisor, Curves Japan, also contributed, resulting in a net increase of approximately 580 members from the beginning of the period.」
Membership expansion was supported by support for existing members, efforts to encourage rejoining, television commercials and other measures, resulting in a net increase of approximately 580 from the beginning of the period. - FY2024AdvancedAnnual report
「Television commercials by the franchisor, Curves Japan, also contributed, and membership at the end of the period reached approximately 9,240, an increase of approximately 240 from the end of the previous fiscal year.」
Toward the target of 10,000 members, television commercials and other measures brought membership at the end of the period to approximately 9,240, an increase of approximately 240 from the end of the previous fiscal year. - FY2024-Q3AdvancedAnnual report
「Television commercials by the franchisor, Curves Japan, also contributed, and membership at the end of December increased by approximately 170 from the end of the same month of the previous year.」
Member recruitment measures, including television commercials, increased membership at the end of December by approximately 170 from the end of the same month of the previous year. - FY2024-Q2AdvancedAnnual report
「In the Curves business, the company continued to strengthen support for existing members and work to limit cancellations, with television commercials by the franchisor, Curves Japan, also contributing. Although membership growth stalled due to the extremely hot summer, membership recorded a net increase of approximately 320 from the beginning of the period.」
Membership recorded a net increase of approximately 320 from the beginning of the period through support for existing members, efforts to limit cancellations, and member recruitment through television commercials. - FY2024-Q1AdvancedAnnual report
「Meanwhile, in the Curves business, membership recorded a net increase of approximately 150 from the end of the previous fiscal year, as the company strengthened support for existing members, worked to limit cancellations, and benefited from member recruitment through television commercials by the franchisor, Curves Japan.」
Toward the previous target of securing 10,000 members, the company advanced support for existing members, efforts to limit cancellations, and member recruitment through television commercials, resulting in a net increase of approximately 150 members from the end of the previous fiscal year. - FY2023SoftenedAnnual report
「In the Curves business, we will work to increase membership by bringing staffing levels into line with requirements, strengthening support for each member, promoting the W Plan, limiting cancellations, and strengthening efforts to encourage former members to rejoin. For stores where membership growth has stalled, we will consider relocating them with the aim of increasing membership. We also expect television commercials by Curves Japan to continue contributing to an increase in new members and aim to secure membership of 10,000 at an early stage.」
The target of 10,000 members was maintained, but the time frame was softened from the previous target with a deadline of “the end of the fiscal year ending March 2023” to “at an early stage.” The W Plan, rejoining initiatives, store relocations and television commercials were identified as the means of achieving it. - FY2023-Q3AdvancedAnnual report
「In addition to thoroughly supporting members with the exercise machines and strengthening efforts to encourage former members to rejoin, the company focused on both recruiting new members and limiting cancellations by recommending the W Plan, which includes “Curves at Home,” allowing members to train at home. As a result, membership increased by approximately 250 from the end of the same quarter of the previous year.」
Membership increased by approximately 250 from the end of the same quarter of the previous year through member support, efforts to encourage rejoining, and promotion of the W Plan. - FY2023-Q2AdvancedAnnual report
「In addition to heightened health awareness during the COVID-19 pandemic, television commercials by the franchisor, Curves Japan, contributed to an increase in new members, including among relatively younger age groups. At the same time, the company strengthened detailed support for members at each store and worked to retain existing members, resulting in a net increase of approximately 480 members from the beginning of the period.」
Membership in the Curves business recorded a net increase of approximately 480 from the beginning of the period through television advertising and support for existing members, rising toward the previous target of 10,000 members. - FY2023-Q1AdvancedAnnual report
「Membership recorded a net increase of approximately 260 from the end of the previous fiscal year, supported in part by member recruitment through television commercials and web marketing by the franchisor, Curves Japan, and had recovered to 9,000 by the end of the current quarter.」
Against the previous policy of expanding membership, television commercials, web marketing and other measures produced a net increase of approximately 260 members from the end of the previous fiscal year, bringing membership back to 9,000. - FY2022ReframedAnnual report
「Meanwhile, we also expect television commercials by Curves Japan to continue contributing to an increase in new members, and forecast membership of 10,000 at the end of the fiscal year ending March 2023.」
The plan has been made more specific, shifting from the previous wording of opening stores in neighboring areas and adding 500 members to a time-bound membership target of 10,000 at the end of the fiscal year ending March 2023. - FY2022-Q2AdvancedAnnual report
「In addition to television commercials planned by the franchisor, カーブスジャパン, and aired from April, the company limited cancellations by strengthening detailed support for existing members at each store, resulting in a net increase of approximately 690 members from the beginning of the fiscal year.」
Membership in the Curves business recorded a net increase of approximately 690 from the beginning of the period, supported by television advertising and stronger support for existing members. - FY2022-Q1AdvancedAnnual report
「From April this year, in addition to television commercials planned by the franchisor, Curves Japan, and aired as part of its campaign, the company strengthened detailed support for existing members and took other measures. As a result, membership recorded a net increase of approximately 480 from the beginning of the period. Revenue rose 73.1% year on year, as all stores had likewise remained closed through the end of May in the same period of the previous year due to the state of emergency.」
Against the membership expansion target, the company implemented television advertising and support for existing members, resulting in a net increase of approximately 480 members from the beginning of the period. - FY2021Response to a decline of approximately 1,700 members and the launch of an at-home serviceAnnual report
「As the special suspension program was scheduled to end at the end of March, the company worked to bring members back and also focused on attracting new members, but membership at the end of the fiscal year was approximately 1,700 below the previous year-end level. Meanwhile, the company launched “Ouchi de Curves” (at-home Curves), which allows users to exercise at home via the web, in September, and usage gradually increased during the COVID-19 pandemic.」
Against the previous policy of expanding membership, membership at the end of the period declined by approximately 1,700 from the end of the previous fiscal year, while the company launched an at-home service and is increasing the number of users. - FY2021-Q3Addressing membership expansion through the return of members on leave and new servicesAnnual report
「Meanwhile, in the Curves business, cancellations increased amid the COVID-19 pandemic. The number of members on suspension fell substantially from its peak as the company encouraged users of the special suspension program introduced as a COVID-19 measure to return, and by the end of December, those on suspension represented just under 20% of program users. Against this backdrop, the number of new users of “Ouchi de Curves” (at-home Curves), launched in September, gradually increased, and the company also worked to strengthen merchandise sales.」
While cancellations increased amid the spread of infectious disease, the company is seeking to restore and maintain its membership base by encouraging members on special leave to return, introducing new services, and strengthening merchandise sales. - FY2021-Q2Headwinds to the membership expansion target from the spread of infectious diseaseAnnual report
「As the Curves business operates exclusively in the Tokyo metropolitan area, all stores were closed through the end of May under the state of emergency declaration. After reopening, the company has operated with thorough infection-prevention measures in compliance with the standards of the カーブスジャパン headquarters, but cancellations and use of the special suspension program as a COVID-19 measure increased, particularly among older members. The company is currently focused on encouraging members on special suspension to return, but revenue fell 44.2% year on year.」
Against the policy of expanding membership through new store openings and promotions, the disclosure notes the closure of all stores, an increase in cancellations and users of the special leave-of-absence program, and a 44.2% year-on-year decline in revenue. - FY2021-Q1Headwinds to the membership target from the spread of infectious diseaseAnnual report
「After reopening, the stores have operated in compliance with the safety measures established by the franchisor, カーブスジャパン. However, in addition to the decline in membership, approximately 30% of all members are currently using the special suspension program introduced as a COVID-19 measure, resulting in revenue falling 53.8% year on year.」
Against the policy of expanding membership through new store openings and promotions, membership declined, and approximately 30% of all members came to use the special leave-of-absence program. - FY2020Headwinds to the membership target from the spread of infectious diseaseAnnual report
「Membership at the end of March had also declined by approximately 460 from the beginning of the period, while revenue for March 2020 fell 25.7% year on year, resulting in revenue of ¥736 million, down 4.2% from the previous fiscal year.」
Against the policy of expanding membership through new store openings and promotions, the spread of infectious disease reduced membership at the end of March by approximately 460 from the beginning of the period, and revenue also declined 4.2% from the previous fiscal year. - FY2020-Q3Recovery in membership after a temporary declineAnnual report
「Meanwhile, in the Curves business, we have sought to reduce the cancellation rate by thoroughly strengthening support for existing members. Various promotional measures also contributed, and although membership declined temporarily, it had recovered to almost the level at the end of the same quarter of the previous year by the end of the current quarter.」
Membership declined temporarily but recovered to almost the level at the end of the same quarter of the previous year by the end of the current quarter, supported by stronger support for existing members and promotional measures. - FY2020-Q2Slight membership growth and progress in staffingAnnual report
「In the Curves business, membership cancellations increased in the previous fiscal year, but membership rose slightly as a result of stronger follow-up support for existing members and a focus on enrollment referrals from existing members. Staff numbers were gradually approaching adequate levels, and staff training was also strengthened, but total staff numbers decreased from the same period a year earlier, resulting in a 2.9% year-on-year decline in sales.」
Membership rose slightly through follow-up with existing members and referral sign-ups, and staffing levels are gradually being brought up to target, while revenue declined 2.9% year on year. - FY2020-Q1Headwinds to the membership growth targetAnnual report
「Although membership temporarily declined, measures to leverage the new store and increase membership resulted in an increase of approximately 200 members from the beginning of the fiscal year. Revenue rose 3.6% year on year.」
Although membership temporarily declined against the existing policy of expanding membership, various measures increased it by approximately 200 from the beginning of the fiscal year. - FY2019AdvancedAnnual report
「In addition to the solid performance of existing stores, the new-store contribution and stronger merchandise sales helped revenue increase 1.0% from the previous fiscal year, with profit also growing broadly steadily.」
Curves revenue increased 1.0% from the previous fiscal year due to the new-store contribution and stronger merchandise sales, while profit also grew. - FY2019-Q3Continued contribution from new stores and sluggish existing-store membership growthAnnual report
「In the Curves business, the company worked to develop the 2 stores opened in the previous fiscal year, strengthen staff training and development, and reinforce existing stores. Although membership at existing stores remained somewhat sluggish, the contribution from the new stores and merchandise sales resulted in a 2.2% year-on-year increase in sales.」
The effects of the 2 stores opened in the previous fiscal year continued, while membership at existing stores remained somewhat sluggish. Revenue rose 2.2% year on year. - FY2019-Q2AdvancedAnnual report
「Although membership temporarily declined, measures to leverage the new store and increase membership resulted in an increase of approximately 200 members from the beginning of the fiscal year. Revenue rose 3.6% year on year.」
The new store and membership growth initiatives increased membership by approximately 200 from the beginning of the fiscal year. This describes progress toward the membership growth target set previously. - FY2019-Q1RestatedAnnual report
「In the Curves business, the 2 stores opened in the previous fiscal year contributed, while membership at existing stores also increased as a result of successful membership promotion activities, resulting in a 3.5% year-on-year increase in sales.」
Membership and revenue increased due to the effects of the 2 stores opened in the previous fiscal year and membership promotion activities at existing stores. The company continues to pursue its policy of opening stores near existing locations and expanding membership. - FY2018-Q3RestatedAnnual report
「In the Curves business, the new store opened in July performed steadily, broadly in line with plan. Although sales at existing stores faced some difficulties, stronger merchandise sales and other measures resulted in a 2.2% year-on-year increase in sales.」
The company opened a new store in July and continues to state that performance is broadly in line with plan. Although existing-store sales were challenging, stronger merchandise sales lifted revenue 2.2%. - FY2018-Q2AdvancedAnnual report
「Meanwhile, the Curves business steadily increased membership, led by the new store opened in July, the first opening in approximately 4 years. Membership at the end of the quarter was up by more than 200 from the same period of the previous year.」
Curves opened a new store, increasing membership by more than 200 from the same period of the previous year. This is presented as interim progress toward the target of a 500-member increase. - FY2017First statedAnnual report
「In the Curves business, we will open 1 store near existing stores that have reached their membership capacity and seek to increase synergies while expanding membership. Including the new store, we aim to increase membership by 500.」
The company has set a specific target, for the first time, of opening 1 store near an existing store that has reached membership capacity and increasing membership by 500, including members at the new store.