Target Market Definition, Marketing and Development Investment Based on DX Strategy
First written in FY2020. 14 of 17 entries say "Restated". Latest entry: FY2026.
Nishikawa Keisoku moved to the "Worse" side of this theme in 2026, 1 year after the typical company in this theme (2025).
11 other companies' latest entry also says "Reframed".
- FY2026ReframedAnnual report
「① Sustainable growth and deepening of core businesses ・Prioritization and deepening by market, and strengthening the competitiveness of existing businesses ・Creating added value originating from AI/DX ② Creating an added-value business through AI/DX ・Integrating and monetizing frontline know-how and data through AI/DX ・Creating innovation through AI」
The previous policy of utilizing DX, IoT and AI has been reframed as adding value to existing businesses originating from AI/DX and creating new businesses by integrating frontline know-how and data. - FY2025RestatedAnnual report
「Based on its 2023–2025 medium-term management plan, "SE2025," the Company pursued the 4 basic strategies of "Deepening existing businesses and expanding growth businesses," "Accelerating the addition of solutions to the R&D business," "Providing DX, IoT and AI as proprietary sources of added value," and "Strengthening and advancing the management base."」
The policy of providing DX, IoT and AI as proprietary sources of added value is reaffirmed as an initiative for the final year of SE2025. - FY2025-H1RestatedAnnual report
「Under the Medium-Term Management Plan “Strong＆Expanding2025,” covering fiscal 2023 through fiscal 2025, we pursued the plan around four basic strategies: “deepen existing businesses and expand growth businesses,” “accelerate the addition of solutions to the R&D business,” “provide DX, Iot and AI as our own added value” and “strengthen and advance the management foundation.”」
The policy of providing DX, IoT and AI as proprietary sources of added value is reaffirmed during the current interim accounting period as a basic strategy of SE2025. - FY2024RestatedAnnual report
「③ Provide DX, IoT and AI as proprietary sources of added value By leveraging DX, IoT and AI, we will earn customers' trust and provide value through a solutions business for customer management.」
The SE2025 initiative of providing DX, IoT and AI as proprietary sources of added value through solutions for customer management is reaffirmed. - FY2024-Q2RestatedAnnual report
「Under the Medium-Term Management Plan “Strong＆Expanding2025,” covering fiscal 2023 through fiscal 2025, we pursued the plan around four basic strategies: “deepen existing businesses and expand growth businesses,” “accelerate the addition of solutions to the R&D business,” “provide DX, Iot and AI as our own added value” and “strengthen and advance the management foundation.”」
The initiative of providing DX, IoT and AI as proprietary sources of added value is reaffirmed as a basic strategy of SE2025. - FY2024-Q1RestatedAnnual report
「Under the Medium-Term Management Plan “Strong＆Expanding2025,” covering fiscal 2023 through fiscal 2025, we pursued the plan around four basic strategies: “deepen existing businesses and expand growth businesses,” “accelerate the addition of solutions to the R&D business,” “provide DX, IoT and AI as our own added value” and “strengthen and advance the management foundation.”」
The policy of providing DX, IoT and AI as proprietary sources of added value is reaffirmed as a basic strategy of SE2025. - FY2023ReframedAnnual report
「③ Provide DX, IoT and AI as proprietary sources of added value By leveraging DX, IoT and AI, we will earn customers' trust and provide value through a solutions business for customer management.」
The policy has been reframed from the previous focus on DX strategy, target clarification and development investment as a new-plan expression centered on providing DX, IoT and AI as proprietary sources of added value through solutions for customer management. - FY2023-Q3RestatedAnnual report
「Under the Medium-Term Management Plan “INNOVATION&GROWTH2022,” covering fiscal 2020 through fiscal 2022, we pursued the plan around four basic strategies: “aim to become No. 1 in measurement, control and analysis solutions,” “clarify targets and strengthen marketing,” “build an Only One Solution” and “strengthen the management foundation.”」
The basic strategy of IG2022, including target clarification and stronger marketing, is reaffirmed. - FY2023-Q2RestatedAnnual report
「Under the Medium-Term Management Plan “INNOVATION＆GROWTH2022,” covering fiscal 2020 through fiscal 2022, we pursued the plan around four basic strategies: “aim to become No. 1 in measurement, control and analysis solutions,” “clarify targets and strengthen marketing,” “build an Only One Solution” and “strengthen the management foundation.”」
The basic strategy of IG2022, including target clarification and stronger marketing, is reaffirmed. - FY2023-Q1RestatedAnnual report
「Under the Medium-Term Management Plan “INNOVATION＆GROWTH2022,” covering fiscal 2020 through fiscal 2022, we pursued the plan around four basic strategies: “aim to become No. 1 in measurement, control and analysis solutions,” “clarify targets and strengthen marketing,” “build an Only One Solution” and “strengthen the management foundation.”」
The basic strategy of IG2022, including target clarification and stronger marketing, is reaffirmed. - FY2022RestatedAnnual report
「To capture potential investment demand associated with customer growth, the Company will expand its business around DX (digital transformation), combining measurement, control and analysis, and will work to secure earnings toward achieving the goals of IG2022.」
The Company reaffirms its policy of capturing potential investment demand through DX centered on a combination of measurement, control and analysis. - FY2022-Q2RestatedAnnual report
「Under the Medium-Term Management Plan “INNOVATION＆GROWTH2022,” covering fiscal 2020 through fiscal 2022, we pursued the plan around four basic strategies: “aim to become No. 1 in measurement, control and analysis solutions,” “clarify targets and strengthen marketing,” “build an Only One Solution” and “strengthen the management foundation.”」
The basic strategy of IG2022, including target clarification and stronger marketing, is reaffirmed. - FY2022-Q1RestatedAnnual report
「Under the Medium-Term Management Plan “INNOVATION＆GROWTH2022,” covering fiscal 2020 through fiscal 2022, we pursued the plan around four basic strategies: “aim to become No. 1 in measurement, control and analysis solutions,” “clarify targets and strengthen marketing,” “build an Only One Solution” and “strengthen the management foundation.”」
The basic strategy of IG2022, including target clarification and stronger marketing, is reaffirmed. - FY2021RestatedAnnual report
「To capture potential investment demand associated with customer growth, the Company will expand its business around DX (digital transformation), combining measurement, control and analysis, and will work to secure earnings toward achieving the goals of IG2022.」
The Company reaffirms its policy of capturing potential capital investment demand through DX centered on a combination of measurement, control and analysis. - FY2021-Q2RestatedAnnual report
「Under the Medium-Term Management Plan “INNOVATION＆GROWTH2022,” covering fiscal 2020 through fiscal 2022, we pursued the plan around four basic strategies: “aim to become No. 1 in measurement, control and analysis solutions,” “clarify targets and strengthen marketing,” “build an Only One Solution” and “strengthen the management foundation.”」
The basic strategy of IG2022, including target clarification and stronger marketing, is reaffirmed. - FY2021-Q1RestatedAnnual report
「Under the Medium-Term Management Plan “INNOVATION＆GROWTH2022,” covering fiscal 2020 through fiscal 2022, we pursued the plan around four basic strategies: “aim to become No. 1 in measurement, control and analysis solutions,” “clarify targets and strengthen marketing,” “build an Only One Solution” and “strengthen the management foundation.”」
The basic strategy, including target clarification and stronger marketing, is reiterated. No detailed explanation of DX or individual development investments is provided. - FY2020First statedAnnual report
「DX (digital transformation) is bringing major changes to the business environment, and demand for such things as ensuring data reliability is growing. The Company will clarify the targets of its DX strategy, strengthen marketing for those targets, and increase development investment based on customer needs.」
The Company newly describes measures to clarify targets based on DX, strengthen marketing and combine this with development investment based on customer needs.