Developing New Customer Segments by Redefining Businesswear
First written in FY2024. 3 of 5 entries say "Advanced", first in FY2025. Latest entry: 2026-08-14.
18 other companies' latest entry also says "Advanced".
- 2026-08-14AdvancedFinancial results
「At SUIT SELECT, the Company launched Half sleeve WIDE PANTS SUIT as new office fashion for working women, strengthening its response to demand for business casual wear.」
The Company introduced a new product for working women to address demand for business casual wear. - FY2026-H1AdvancedAnnual report
「At SUIT SELECT, promotional activities launched early for coming-of-age ceremonies and new employees effectively encouraged store visits. New WIDE PANTS SUIT models and three-piece suits were well received by customers for their designs and silhouettes, and sales for coming-of-age ceremonies and new employees exceeded the previous year.」
In connection with redefining businesswear, the Company launched new WIDE PANTS SUIT models and three-piece suits, and sales driven by demand for coming-of-age ceremonies and new graduates exceeded the previous year’s level. - FY2025AdvancedAnnual report
「The Company also expanded its selection of seasonal products, including business-casual style coordinated sets, polo shirts and T-shirts, in an effort to increase sales during the summer selling season.」
To respond to the shift toward business casual, the Company expanded its selection of coordinated sets, polo shirts, T-shirts and other products. It states that it achieved some results in responding to lighter and more casual clothing and acquiring new customer segments. - FY2025-H1RestatedAnnual report
「To resolve this situation, the company will focus on improving productivity per employee and developing new customer segments by redefining businesswear.」
The Company continues to redefine businesswear and develop new customer segments as measures to address conditions related to the going concern assumption. - FY2024First statedAnnual report
「To respond to the spread of more relaxed and casual attire in business settings and offices, the company will redefine businesswear, develop materials and products suited to current trends, and develop new customer segments.」
To respond to the shift toward lighter and more casual clothing, the Company has presented, for the first time as a standalone initiative, a policy of redefining businesswear and developing new customer segments through materials and products suited to current trends.