Freshers sales campaign capitalizing on demand for events such as company and school entrance ceremonies
First written in FY2022-Q2. 6 of 9 entries say "Advanced", first in FY2022. Latest entry: 2026-05-15.
No other company in this theme has enough history to compare yet.
- 2026-05-15AdvancedEarnings
「At SUIT SELECT, promotional activities launched early for coming-of-age ceremonies and new employees effectively encouraged store visits. New WIDE PANTS SUIT models and three-piece suits were well received by customers for their designs and silhouettes, and sales for coming-of-age ceremonies and new employees exceeded the previous year.」
Sales related to coming-of-age ceremonies and new employees exceeded the previous year, supported by promotional activities and new product launches targeting these segments. - FY2026-H1AdvancedAnnual report
「At SUIT SELECT, promotional activities launched early for coming-of-age ceremonies and new employees effectively encouraged store visits. New WIDE PANTS SUIT models and three-piece suits were well received by customers for their designs and silhouettes, and sales for coming-of-age ceremonies and new employees exceeded the previous year.」
The company began promotions for Coming-of-Age Day and freshers early and launched new WIDE PANTS SUIT models and three-piece suits, resulting in sales for both demand categories exceeding the previous year. - FY2025AdvancedAnnual report
「At "SUIT SELECT," new products from the collaboration with Samantha Thavasa Japan Limited (hereinafter, "STJ"), including women's suits, blouses and bags, were well received by customers shopping for freshers.」
For freshers, the company developed collaborative products with STJ and expanded its range beyond women’s suits to blouses, bags, and other items. - FY2025-H1AdvancedAnnual report
「The company focused on attracting freshers entering school or joining companies, whose season began even earlier than the previous year.」
As the freshers campaign began earlier than the previous year, the company worked to capture demand, resulting in average spending per customer and the number of items purchased per customer exceeding the previous year. - FY2024RestatedAnnual report
「Performance remained strong through the freshers campaign, the peak selling season, due to the launch of new products and the restructuring of the production system.」
The company stated that performance remained strong through the freshers campaign, supported by new product launches and the restructuring of the production system. - FY2024-Q2AdvancedAnnual report
「Promotional activities and other initiatives for freshers were launched earlier than last year and proved effective. During the second quarter, the peak campaign period, both customer numbers and average spending per customer continued to exceed the corresponding month of the previous year.」
The company brought forward its freshers promotions from the previous year and stated that both customer numbers and average spending per customer continued to exceed the corresponding month of the previous year in the second quarter. - FY2023-Q2RestatedAnnual report
「Three-piece suits and standalone waistcoats performed well in the freshers campaign.」
Three-piece suits and standalone waistcoats performed well in the freshers campaign, driven by demand for events such as entrance ceremonies for new employees and students. - FY2022AdvancedAnnual report
「At Konaka, Futata, and SUIT SELECT, formalwear sales remained strong as weddings, funerals, and various events resumed, supporting performance.」
The company stated that capturing demand for formalwear following the resumption of weddings, funerals, and various events supported full-year performance. - FY2022-Q2First statedAnnual report
「In response to the recovery in demand for events such as entrance ceremonies for new employees and students, the company focused on its freshers campaign. As a result, monthly revenue continued to exceed the corresponding month of the previous year in the second quarter, following the first quarter, while average spending per customer also remained firm, putting the company on a path toward improved performance.」
The company focused on its freshers campaign against a backdrop of recovering demand for events such as entrance ceremonies for new employees and students, and stated that monthly revenue exceeded the corresponding month of the previous year in the second quarter, following the first quarter.