Development, Proposal and Sales Structure as a Global Supplier of Car Care Products

「We will continue basic sales activities, the core of our business, defined as the standardization of the new basic sales activities conducted this fiscal year. By making the two brand strategies, “internal branding” and “external branding,” work effectively, we will seek to increase market share, maintain and expand existing businesses, and improve profitability.」

「Sales exceeded the previous year as a result of implementing new basic sales activities, consisting not of customized proposals based on each customer’s requests and regular visits for ordering and delivery, but of the proprietary “Regular Visits PLUS” sales strategy, which provides proprietary value-added information and enhances the company’s brand strength.」

「As a group, we will continue our traditional basic sales activities with SSs and further promote our strength in proposal-based sales to maintain and expand our points of contact and business relationships with customers.」

「Sales of other products progressed smoothly as the “new” consultative sales approach launched this fiscal year, consisting of customized proposals based on each customer’s requests and story-based sales designed to realize customers’ aspirations, became established, and as the company acquired new customers due to the closure of competitors and other factors. As these factors offset the decline described above, net sales exceeded the previous year.」

「Sales of other core products exceeded the previous year as the “new” consultative sales approach launched this fiscal year, consisting of customized proposals based on each customer’s requests and story-based sales designed to realize customers’ aspirations, proved effective.」

「Our basic sales policy this fiscal year remains “consultative sales plus regular visits.” However, by conducting “new” consultative sales, an evolution of consultative sales consisting of customized proposals based on each customer’s requests and story-based sales designed to realize customers’ aspirations, we will work to maintain and expand sales.」

「Against this backdrop, our group will continue to provide high-value-added proposals and supplies of car-care-related products that other companies cannot replicate, regardless of whether the vehicles are ICE vehicles or BEVs.」

「Although the SS market is on a recovery trend, the pace is slow, and the company continues to focus its operations on its traditional core sales activities.」

「The company had aimed to expand the market this fiscal year through its new “market penetration strategy” and “market development strategy,” but worsening market conditions forced it to suspend both strategies. To respond quickly to this change in the environment, it switched to focusing on sales through its traditional basic sales activities. As a result, sales of car-care-related products exceeded the previous fiscal year, except for some basic products, but net sales fell slightly short of the previous year due to lower sales of novelty products and equipment-related products.」

「Sales of car-care-related products progressed as planned, supported by growing interest among SSs in car-care profitability as a result of ongoing consultative sales and by rush demand ahead of product price increases.」

「Although the sales activities targeted for this fiscal year were suspended, we maintained basic sales activities, the core of our traditional business, and switched to a more nimble sales approach capable of responding to market changes. This enabled rational sales activities even amid the COVID-19 pandemic, resulting in an overall improvement in business performance.」

「Although the sales activities targeted for this fiscal year were suspended, we continued our traditional strategic sales structure. As a result, “Comfortable New Spaces,” Muraki’s main project, generated a major response after five years of development, delivered results exceeding expectations, and supported performance even amid the severe COVID-19 pandemic.」

「The strategic sales structure promoted previously continued to deliver solid results even amid the COVID-19 pandemic. Proposal activities that responded rapidly and flexibly to market changes created new business opportunities, such as infection-control products and signs and other promotional materials for sales promotion, and produced results exceeding expectations.」

「As a result of reallocating management resources, selling, general and administrative expenses declined as expected through greater operating efficiency, and the streamlined sales structure and low-cost management were standardized.」

「We will continue and promote sales activities for products related to safe-driving equipment and the Comfortable New Space.」

「By focusing its strategic sales structure on sales and working to expand sales in cooperation with major oil distributors, our group supported sales of car-care-related products, which remain under difficult conditions, together with the synergies from the integration of major oil distributors.」

「We will continue to thoroughly implement basic sales activities for existing customers and conduct individual proposals tailored to each customer’s environment and circumstances to improve SS profitability. We will also work to expand our market share further by developing new customers through a dominant strategy and proposing high-value-added products.」

「Our group has successfully standardized its strategic sales structure and has strengthened cooperation with oil distributors through the thorough implementation of basic sales activities.」

「Our basic products, oil filters, wiper blades and batteries, which had temporarily experienced a decline in sales, are also showing a recovery.」

「As a result of focusing its strategic sales structure on sales, our group worked to expand sales. Revenue from novelty products, which differentiate SSs by attracting customers, and from equipment investment related to Comfortable New Spaces, the current fiscal year’s project for renovating SS interiors and exteriors, progressed above expectations.」

「Against this backdrop, our group’s strategic sales structure is gaining traction and business performance is progressing smoothly. Sales of seasonal air-conditioning-related products exceeded the previous year, and the improved performance of the SS industry resulting from market stabilization following the JXTG management integration has begun to generate results for the Comfortable New Spaces initiative, which we had been promoting. This fiscal year, we will further evolve our sales structure and work to expand sales.」

「Against this backdrop, our group streamlined its sales structure and reduced costs through structural reforms. By thoroughly implementing basic sales activities, we built relationships of trust with existing customers and established a strategic sales structure. We also reduced total costs, including inventory losses, through centralized logistics management.」

「Against this backdrop, as stated in the previously disclosed “Notice Regarding the Progress of Structural Reforms,” our group has thoroughly implemented basic sales activities and pursued the selection and concentration of businesses. Now that the strategic sales structure has been established, we are preparing to expand our sales network to new customers and new fields next fiscal year.」

「Against this backdrop, the structural reforms launched this fiscal year are progressing generally smoothly in line with the initial plan. With the strategic sales structure established, we will move to the implementation stage of a new sales strategy aimed at improving earnings.」

「Against this backdrop, our group fully launched structural reforms this fiscal year to strengthen its earnings base. Despite the continuing market contraction, net sales exceeded the plan, and operating income also improved as a result of earnings improvement measures. The strategic sales structure is being established, and going forward we will further consolidate our foundation, strengthen and stabilize our earnings base, and move on to the next stage with a robust structure.」

「Through the structural reforms launched this fiscal year, our group will strengthen its earnings base and promote integrated group management to optimize the allocation of management resources and maximize synergies, while providing a new sales structure and customer services adapted to changes in the market environment.」

「Our group will capitalize on the opportunities presented by this remarkable and powerful market environment, maintain closer relationships with the major oil distributors, and pursue a dominant strategy through structural reforms aligned with market needs.」

「We will conduct a detailed analysis of changes in this market and seek to improve our earnings structure by responding promptly through structural reforms aligned with market needs.」

「In the contracting SS industry, our group’s future challenges are to establish a development, proposal and sales structure as a global supplier of car-care products that can respond flexibly to trends in the SS industry, strengthen our management structure and organization, and expand our customer base.」