Expanding the Customer Base to Asset-Building Customers, Beginners, and Female Drivers
First written in FY2016. 7 of 9 entries say "Advanced", first in FY2017. Latest entry: FY2026.
18 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「We are also expanding our sales reach beyond service stations nationwide, having developed nearly 70 new customers and converted them into sales.」
It states that, while expanding sales coverage beyond SS nationwide, the company developed nearly 70 new customers and converted them into sales. - FY2025AdvancedAnnual report
「In addition, some industry peers have ceased operations, and there have been cases in which we have received referrals to new customers.」
It states that referrals to new customers have arisen against a backdrop of business closures and other developments among industry peers, demonstrating concrete progress in expanding the customer base. - FY2024-Q3AdvancedAnnual report
「The company progressed smoothly by acquiring new customers as a result of competitors and other companies in the same industry closing their businesses.」
It states that new customers were acquired against a backdrop of business closures and other developments among industry peers, demonstrating concrete progress in expanding the customer base. - FY2020RestatedAnnual report
「We will seek to maintain and expand the development of new customers through a dominant strategy.」
The company reconfirms its policy of maintaining and expanding new-customer development and its customer base through a dominant strategy. - FY2018-Q3AdvancedAnnual report
「Now that the strategic sales structure has been established, we are preparing to expand our sales network to new customers and new fields next fiscal year.」
The company states that, in addition to developing its previous target customer segments, it is preparing to expand its sales network to new customers and fields next fiscal year. - FY2017AdvancedAnnual report
「Progress on MSP-Digital, the fourth Muraki project launched this fiscal year, is proceeding as planned and, depending on its next development, is expected to become an earnings base for the company through market expansion.」
The company reports specific progress on MSP-Digital, stating that it is proceeding as planned. - FY2016First statedAnnual report
「Regarding expansion of the end-user customer base, we recognize that broadening our customer segments to include wealth-building customers, beginners and female drivers is a challenge. MSP-Digital, which is currently being rolled out, is precisely the tool for communicating with these customers and provides a careful explanation of the need for car-care products.」
The company specifies its target customer segments and positions MSP-Digital as a communication tool.