Komori
Capita (7462) · InitiativeAdvanced

Acquiring New Service Station Customers Through Web Media and Membership Cards

First written in FY2020. 11 of 17 entries say "Restated". Latest entry: FY2026-H1.

17entries
6years
0from disclosures
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How it moved
ProgressHeldSoftenedWorseAdvancedFY2022-Q2 – FY2022-Q3RestatedFY2023-Q1 – FY2024-Q3RestatedFY2025-H12020: 320202021: 420212022: 320222023: 320232024: 320242025: 12025
Same theme, other companies
Customer acquisition and store visits driven by promotional campaigns and membership initiativesA theme 75 companies write about · 0 as a headwind · 86 as a tailwind

The whole theme swung hardest in 2020: 4 of 45 companies on the "Worse" side.

35 other companies' latest entry also says "Advanced".

Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Showing 14 of the 75 companies compared. The sentences above are computed from all 75.
Full recordFilings, disclosures and news, newest first
  1. FY2026-H1AdvancedAnnual report

    「We are expanding our longstanding digital customer-acquisition efforts and diversifying our customer-acquisition channels.」

    While continuing our existing digital customer-acquisition efforts, we are broadening our customer-acquisition methods and diversifying our channels.
  2. FY2025-H1RestatedAnnual report

    「We continue our longstanding efforts to attract customers through digital channels.」

    We continue to acquire service-station customers through digital marketing.
  3. FY2024AdvancedAnnual report

    「We continue our long-standing web-based customer acquisition initiatives. As a result, our Sugamo SS ranked third in the Tokyo 23 wards category at the December 2023 KeePer Championship held by KeePer技研株式会社.」

    Web-based customer acquisition continued, and Sugamo SS ranked third in the Tokyo 23 wards category at the December 2023 KeePer Championship.
  4. FY2024-Q3RestatedAnnual report

    「Regarding web-based customer acquisition, an initiative we have pursued for some time, customer acquisition for car washing, coating, tire-related work and other services continues to produce steady results」

    Customer acquisition for car washing, coating, tire-related work and other services through web-based marketing continues to produce steady results.
  5. FY2024-Q1RestatedAnnual report

    「Regarding web-based customer acquisition, an initiative we have pursued for some time, customer acquisition for car washing, coating, tire-related work and other services continues to produce steady results. As a result, non-fuel product sales remained strong.」

    Customer acquisition for car washing, coating, tire-related work and other services through web-based marketing and strong non-fuel product sales continue.
  6. FY2023RestatedAnnual report

    「Regarding web-based customer acquisition, an initiative we have pursued for some time, customer acquisition for car washing, coating, tire-related work and other services continues to produce steady results」

    New customer acquisition for car washing, coating, tire-related work and other services through web-based marketing continues to be strong.
  7. FY2023-Q3RestatedAnnual report

    「Regarding web-based customer acquisition, an initiative we have pursued for some time, customer acquisition for car washing, coating, tire-related work and other services continues to produce steady results. As a result, non-fuel product sales remained strong.」

    Customer acquisition for car washing, coating, tire-related work and other services through web-based marketing continues to produce steady results.
  8. FY2023-Q2RestatedAnnual report

    「Regarding web-based customer acquisition, an initiative we have pursued for some time, customer acquisition for car washing and coating continues to produce steady results」

    Customer acquisition for car washing and coating through web-based marketing continues to produce steady results.
  9. FY2023-Q1RestatedAnnual report

    「With regard to our longstanding web-based customer-acquisition initiatives, customer acquisition for car washing and coating has produced solid results,」

    It is disclosed that acquiring new customers for car washing, coating and other services through web media continues to produce steady results.
  10. FY2022-Q3AdvancedAnnual report

    「Regarding web media, we have launched new initiatives, and customer acquisition for vehicle inspections, tires, car washing and coating has also produced steady results」

    Regarding customer acquisition for non-fuel services through web media, the company describes the launch of new initiatives and steady results.
  11. FY2022-Q2AdvancedAnnual report

    「In non-fuel sales, customer acquisition for vehicle inspections, tires, car washing and coating through web media has produced steady results. We will continue to focus on the new rental-car and repair businesses, and in July opened a new Niconico Rent-a-Car outlet at our SS Yonkansugamababa store, working to further expand earnings.」

    Customer acquisition for vehicle inspections, tires, car washing and coating through web media has produced steady results, and a new rental-car outlet was opened in July.
  12. FY2022-Q1RestatedAnnual report

    「In non-fuel sales, customer acquisition for vehicle inspections, tires, car washing and coating through web media has also produced steady results」

    The steady results from acquiring new customers for non-fuel services through web media continue to be disclosed.
  13. FY2021RestatedAnnual report

    「In non-fuel sales, customer acquisition for vehicle inspections, tires, car washing and coating through web media has also produced steady results」

    It is disclosed that new customer acquisition for non-fuel services through web media continues to produce steady results.
  14. FY2021-Q3AdvancedAnnual report

    「In non-fuel sales, customer acquisition for vehicle inspections, tires, car washing and coating through web media has also produced steady results」

    Regarding new customer acquisition for vehicle inspections, tires, car washing and coating through web media, the disclosure has progressed from a focus on initiatives and registrations to a track record of steady results.
  15. FY2021-Q2RestatedAnnual report

    「In non-fuel product sales, we are focusing on acquiring new customers through web media in order to maximize results under the circumstances.」

    We continue to acquire new customers for non-fuel products through web media and maximize gross profit from non-fuel products and services.
  16. FY2021-Q1RestatedAnnual report

    「As demand for fuel declines, we are contracting with and registering on customer-referral websites for various services, or web media, to acquire new customers for car washing, vehicle inspections, tires, used-car sales and other services.」

    We continue to develop new customers through web media and to contract with and register on customer-referral websites for each service.
  17. FY2020First statedAnnual report

    「(1) We will continue to seek to maximize gross profit from non-fuel products and services by using web media to develop new customers. (2) We will work to acquire new customers through membership cards and secure appropriate commissions (margins).」

    In the service-station business, the company identifies new customer development through web media and new customer acquisition through membership cards as specific initiatives.
Moved together

"Securing Appropriate Margins, Improving Delivery Efficiency and Developing New Business Models" moved the same way as this thread, in the same document, in 2 of its 17 moves.

22222★12345
  1. ★This thread
  2. 1Securing Appropriate Margins, Improving Delivery Efficiency and Developing New Business Models2×
  3. 2Lower Sales and Operating Loss in the Specialty Retail Business2×
  4. 3Further Strengthening Non-Fuel Product Sales and Service Revenue2×
  5. 4Reviewing the Organizational and Management Structure and Adapting Strategy to the Operating Environment2×
  6. 5Net Presentation Following Adoption of the Revenue Recognition Standard2×

★ is this thread; numbers match the list above. The number on a line is how many documents both moved the same way in; lines between the other threads count the documents they moved together in too. Threads that move together often sit closer.

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