Driving Store Visits Through Campaigns, Mass Media and Social Media

「In addition, during the fiscal year, we installed lead signs at 39 stores and confirmed their positive effect on sales.」

「We are providing information through television commercials featuring talent and social media to build brand awareness and favorability.」

「We are addressing diverse consumer needs by selling products tied to seasonal events, holding campaigns offering meal vouchers through prize drawings, creating demand for special occasions by expanding high-value-added products with a luxurious feel beyond everyday use, and upgrading lunch sets offered from ¥690 including tax at selected stores. We are also promoting this information through the app and, at some stores, LINE, while distributing various reasons to visit through the app, including half-price draft beer coupons and nearly half-price Minami tuna chutoro coupons.」

「We are addressing diverse consumer needs by selling products tied to seasonal events, holding campaigns offering premium prizes through prize drawings, running region-of-origin fairs that provide a sense of travel, and expanding high-value-added products with a luxurious feel beyond everyday use, including lunch sets sold from ¥594 including tax at selected stores. We are also promoting this information through a redesigned, more user-friendly app and, at some stores, through LINE.」

「In addition to holding campaigns giving app members original merchandise developed in collaboration with characters popular with children, such as Tomica, we have worked to address diverse consumer needs by periodically offering limited-time app-member campaigns for draft beer at almost half price.」

「We worked to acquire family customers through initiatives including campaigns giving app members original merchandise developed in collaboration with characters popular with children, such as Crayon Shin-chan and Pretty Cure.」

「We worked to address diverse consumer needs by holding campaigns giving app members original merchandise developed in collaboration with characters popular with children and selling collaborative products with popular VTubers.」

「We worked to communicate information to many customers through television commercials featuring talent and other channels. We also sought to enhance customers' in-store experience by holding campaigns giving app members original merchandise developed in collaboration with characters from TV anime and other programs, and by selling limited-time products at affordable prices.」

「We worked to communicate information to many customers through television commercials featuring talent and other channels. We also sought to enhance customers' in-store experience by holding campaigns giving app members original merchandise developed in collaboration with characters from TV anime and other programs, and by selling limited-time products, including the "king of tuna," bluefin tuna, and first-of-the-season sea urchin, at affordable prices.」

「We will continue to implement measures including television commercials, initiatives for app members and Twitter campaigns so that more customers can experience "deliciousness!"」

「As part of its sales promotion activities, we worked on measures to attract customers by publicizing newsworthy initiatives, including campaigns for app members and Twitter campaigns, so that more customers could experience "deliciousness!"」

「As part of its sales promotion activities, we partnered with Genten, one of Japan's leading seafood processors specializing in natural fish, and began selling Kyushu-produced mackerel as the first offering.」

「In addition to actively participating in consumer stimulus programs, including Kanagawa Prefecture's cashless consumer stimulus program Kanagawa Pay and local government regional gift-certificate programs, we also participated in campaigns such as the restaurant reservation service PayPay Gourmet, working to attract customers from various angles.」

「As part of its sales promotion activities, the company held SUPER Sogyo-sai 2021 from July through August and sold products pursuing sushi-restaurant quality, including "Ultra-Generous Uni" and "Domannaka Otoro." In September, it offered "Half Price on Every Sushi Plate" for one day only, with the aim of allowing many customers to experience the current Kappa Sushi.」

「The limited-time all-you-can-eat initiative Tabeho, which had been temporarily suspended since October last year, was brought back in May with its menu and prices revised, and has been used by many customers.」

「With the aim of encouraging customers to visit Kappa Sushi for a wider range of occasions, we have pursued various initiatives to meet their diversifying preferences. As part of efforts to strengthen side dishes, we focused on particularly popular noodle dishes, holding a media preview tasting event under the name “Menya KAPPA.” We unveiled “Kappa Sushi Seafood Mayo Spa,” supervised by Chef Kataoka of the Italian restaurant Al Porto, as well as the 11th installment of the “Authentic Ramen Series,” featuring “Niboshi Tonkotsu Shoyu Ramen” and “Aromatic Oil Shoyu Ramen.” In addition to expanding and enhancing takeaway and delivery services, we will undertake various initiatives, including entering the e-commerce market.」

「We held Kappa Sushi’s first-ever Super Founding Anniversary Festival and offered products with greater rarity and a stronger limited-edition appeal, including the Super Bluefin Tuna Extravaganza featuring bluefin tuna fatty belly, the Super Premium Toppings Bonanza centred on salmon roe, sea urchin and crab, and Super ¥100 Sushi, a parade of generously sized, delicious toppings.」

「Against this backdrop, in our core conveyor-belt sushi business, we worked to improve satisfaction among existing customers and acquire new customers by developing and selling more appealing, higher-value-added menus and products, conducting various promotional activities including efforts to enhance brand awareness, and further strengthening store operations. As a result, same-store sales remained firm year on year.」

「In addition, beginning in June, we expanded the popular all-you-can-eat offering to all stores during lunch and dinner, working to raise awareness among new customer segments and create and enhance their motivation to visit.」

「Against this backdrop, in our core conveyor-belt sushi business, we worked to improve satisfaction among existing customers and attract new customers by developing and selling more appealing, higher-value menus and products, conducting various promotional activities including efforts to raise brand awareness, and further strengthening store operations. As a result, same-store sales remained firm year on year.」

「In our promotional activities, we continued to air TV commercials expressing the taste and enjoyment characteristic of conveyor-belt sushi and held a winter product strategy presentation, where we introduced initiatives to strengthen our core ¥100 plates, among other measures, to raise awareness among new customer segments and create and enhance customers' motivation to visit.」

「In our promotional activities, we continued to air TV commercials expressing the taste and enjoyment characteristic of conveyor-belt sushi, while developing and implementing various initiatives, including collaborations with popular anime series and limited sales of tie-up products with regional television stations, to raise awareness among new customer segments.」

「To continuously develop the brand image, we worked to raise awareness of the kaiten-sushi format by airing new commercials expressing the taste and enjoyment characteristic of conveyor-belt sushi and holding presentations for the new products described above, while also creating and enhancing customers' motivation to visit through various tie-up initiatives.」

「In addition, beginning in November, we worked to enhance the reasons for new customers to visit through initiatives including the limited-time rollout of an all-you-can-eat offering at all stores under the name Tabeho.」

「In addition, beginning in November, we worked to enhance the reasons for new customers to visit through initiatives including the limited-time rollout of an all-you-can-eat offering at all stores under the name Tabeho.」

「In addition, beginning in mid-June, we introduced initiatives such as a limited-time all-you-can-eat offering at some stores, and from July we began airing a new brand commercial, working to enhance the reasons for new customers to visit.」

「In addition, beginning in mid-June, we introduced an all-you-can-eat offering at some stores on weekdays from 2:00 p.m. to 5:00 p.m. and worked to strengthen customers' motivation to visit.」

「In addition, we selected certain areas and strengthened customer traffic by using announcements such as TV commercials to promote a campaign offering plates normally priced at ¥100 before tax on weekdays for ¥90 before tax.」

「For sales promotion, we will continue to use mass media, particularly TV commercials, together with social media such as LINE to conduct efficient activities.」

「Beginning in April this year, we will designate the 16th of each month as Toro Day and give every customer who visits one plate of toro, along with other initiatives and activities designed to promote repeat visits while highlighting quality improvements to customers. We will also use mass media such as TV commercials and social media such as LINE in combination to conduct these activities efficiently.」