Expansion of the Maisy-chan series and building a base of fans
First written in FY2023. 3 of 4 entries say "Advanced", first in FY2024-Q1. Latest entry: FY2026.
1 other company's latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「Although "confectionery and beverages" saw lower sales of chocolate and other products affected by substantial price increases, higher sales of Maisy series confectionery and other products resulted in an increase of ¥56 million, or 5.5%, from the previous consolidated fiscal year, to ¥1.08 billion.」
Higher sales of Maisy series confectionery and other products resulted in a 5.5% year-on-year increase in total sales of confectionery and beverages. - FY2025AdvancedAnnual report
「"Maisy-chan TM's Favorites: Munching Kids Curry"」
The company disclosed that it had researched, developed, and launched a new product for the Maisy-chan series. - FY2024-Q1AdvancedAnnual report
「Although "confectionery and beverages" saw lower sales of vegetable and fruit juice beverages and other products that were discontinued, higher sales of the Maisy series confectionery and other products resulted in an increase of ¥20 million, or 8.8%, year on year, to ¥253 million.」
Sales of confectionery and beverages, including the Maisy series, increased 8.8% year on year, and the company disclosed higher sales for the series. - FY2023First statedAnnual report
「To further expand the Maisy-chan series, whose sales volume has continued to increase each year, we will engage with families raising children through local events, tasting events, and fan meetings, and use consumer feedback to develop new products.」
For the Maisy-chan series, the company has identified, as a new standalone initiative, expanding contact with households raising children through local events, tasting events, and fan meetings, and using consumer feedback to develop new products.