Expanding policies in force and achieving early profitability in the insurance business
First written in FY2022. 6 of 10 entries say "Advanced", first in FY2024-Q1. Latest entry: FY2026-H1.
The whole theme swung hardest in 2019: 1 of 6 companies on the "Worse" side.
4 other companies' latest entry also says "Advanced".
- FY2026-H1AdvancedAnnual report
「In the Legal Protect business, the company has worked to expand sales channels and raise awareness of the legal expense insurance bonobo (ボノボ), underwritten and sold by 株式会社アシロ少額短期保険, since full-scale sales began in July 2025. It also began selling LegalBase, an all-in-one legal tech service for corporations and sole proprietors that it had been developing as an original group service, in February 2026.」
The business expanded from promoting personal insurance into the Legal Protect area, including the corporate insurance product bonobo and the legal tech service LegalBase, with the launch of LegalBase sales representing concrete progress. - FY2025AdvancedAnnual report
「Against this backdrop, in July 2025 the company began selling bonobo (ボノボ), legal expense insurance for corporations and sole proprietors. The product supports legal risks related to corporate management, including disputes with customers and business partners and disputes with employees. In addition to covering part of the costs incurred when using a lawyer, it includes services supporting routine legal work such as contract reviews and various legal checks.」
The company halted new promotions for personal insurance and shifted its strategy to corporate insurance, targeting more than 3 million small and medium-sized enterprises and sole proprietors as a potential market. Sales of the corporate product bonobo began. - FY2025-H1AdvancedAnnual report
「The company also plans to focus on corporate insurance, which is expected to offer greater growth potential. Resources are currently being invested in developing corporate insurance products, while new sales of the personal insurance sold to date have ended, and the number of insurance-business customers has been trending slightly downward.」
New sales of personal insurance ended, and the policy of concentrating resources on developing corporate insurance products moved into implementation. The number of customers has continued to decline slightly. - FY2024ReframedAnnual report
「In the insurance business, the company plans to focus not only on the personal insurance it has handled to date but also on corporate insurance, which is expected to offer greater growth potential. As resources are currently being invested in developing corporate insurance products and promotional investment in personal insurance has been discontinued, the number of insurance-business customers has remained broadly flat.」
The policy shifted from focusing on personal-insurance promotion to expand policies in force and achieve early profitability to discontinuing promotional investment in personal insurance and prioritizing the development of corporate products. - FY2024-Q2SoftenedAnnual report
「To build the number of policies in force, the Company is promoting sales activities using the Group’s web marketing expertise. It also began focusing on sales through agencies in the current fiscal year, but, given that this has not led to a notable improvement in return on investment, from the third quarter onward it will restrain investment in promoting existing products while promoting the development of new products.」
Investment in promoting existing products to build up the number of policies in force was curtailed, and the policy shifted from the previous focus on promotion aimed at achieving early profitability to prioritizing the development of new products. - FY2024-Q1AdvancedAnnual report
「The insurance business operated by 株式会社アシロ少額短期保険 has a stock-based revenue model in which revenue increases in line with the number of policies in force, and the company has been promoting sales activities using web marketing, one of the group's strengths, to build up the number of policies in force. From the current fiscal year, it also began focusing on sales through agencies. As a result, revenue was ¥18.276 million, up 20.6% year on year, and the segment posted a loss of ¥20.075 million, compared with a loss of ¥32.620 million in the same period of the previous year.」
In the insurance business, sales through agencies began in addition to web marketing, revenue increased, and the segment loss narrowed from the same period of the previous year. - FY2023WorsenedAnnual report
「The company has been promoting sales activities using web marketing, one of the group’s strengths, to build up the number of policies in force. In light of progress being slower than initially planned, however, and following discussions with the audit firm, it recorded an impairment loss of ¥98.335 million on part of the goodwill related to the insurance business recognized when the company became a consolidated subsidiary.」
While the direction of expanding policies in force and achieving early profitability was maintained, the buildup in policy numbers was slower than initially planned, resulting in a goodwill impairment. - FY2022First statedAnnual report
「By strengthening web marketing and its sales structure and conducting promotions integrated with Legal Media's brand-awareness initiatives, the company will increase the number of in-force legal expense insurance policies it handles, thereby pursuing revenue growth and early profitability.」
For the insurance business, the company has set targets of increasing the number of policies in force, growing revenue and achieving early profitability through web marketing, its sales structure and branding initiatives.