Delayed response to technological innovation and changing customer needs
First written in FY2021. 6 of 13 entries say "Advanced", first in 2026-06-12. Latest entry: 2026-09-11.
The whole theme swung hardest in 2026: 34 of 95 companies on the "Worse" side.
- FY2026-H1AdvancedAnnual report
「Going forward, while managing the efficiency of advertising investment, we will work to improve profitability and maximize LTV by extracting user needs through AI and improving referral accuracy.」
The response to technological innovation and changes in customer needs has progressed to specific applications of AI, including identifying user needs, improving referral accuracy, and maximizing LTV. - FY2025MitigatedAnnual report
「To respond to changes in the technological environment, including advances in generative AI technology and changes to search engine specifications, we will continue to enhance our SEO measures, improve content quality, and strengthen our engineering framework.」
Specific measures to respond to technological innovation and changes in the search environment have been established, including strengthening SEO, content and the engineering framework. - FY2024RestatedAnnual report
「The Group continues to make investments in personnel and capital to respond to technological innovation, while bringing sales functions in-house and strengthening customer success functions to respond to changes in customer needs. However, if the Group is slow to respond to unforeseen technological innovation or rapid changes in customer needs, this could reduce the competitiveness of the Group's services and affect its business results.」
The measures to respond to technological innovation and changes in customer needs, and the risk of reduced competitiveness resulting from delayed responses, remain in place. - FY2023RestatedAnnual report
「The Group continues to make investments in personnel and capital to respond to technological innovation, while bringing sales functions in-house and strengthening customer success functions to respond to changes in customer needs. However, if the Group is slow to respond to unforeseen technological innovation or rapid changes in customer needs, this could reduce the competitiveness of the Group's services and affect its business results.」
The measures to respond to technological innovation and changes in customer needs, and the risk of reduced competitiveness resulting from delayed responses, remain in place. - FY2022MitigatedAnnual report
「The Group continues to make investments in personnel and capital to respond to technological innovation, while bringing sales functions in-house and strengthening customer success functions to respond to changes in customer needs.」
The stated measures to respond to technological innovation and changes in customer needs are continued investment in personnel and capital, bringing sales functions in-house, and strengthening customer success. - FY2021First statedAnnual report
「In the internet industry, technological innovation and changes in customer needs are extremely rapid, and the Group must also respond to these changes.」
It is stated that delayed responses to rapid technological innovation and changes in customer needs could reduce service competitiveness.