Strengthening sales capabilities by expanding the agency network and developing personnel
First written in FY2020. 7 of 17 entries say "Advanced", first in FY2021-Q1. Latest entry: 2026-11-13.
74 other companies' latest entry also says "Advanced".
- FY2026-H1RestatedAnnual report
「To continue increasing revenue from its food-service support business, the Company will continue strengthening its direct-sales organization and improving sales productivity, with the aim of enhancing profitability in the fiscal year ending September 2026.」
The Company reaffirmed its policy of continuing to strengthen its direct-sales organization and improve sales productivity, with the aim of enhancing profitability in the fiscal year ending September 2026. - FY2025AdvancedAnnual report
「During the fiscal year under review, the Company focused particularly on strengthening its direct-sales structure and succeeded in increasing revenue through direct sales. Going forward, it will further strengthen its sales capabilities by expanding its sales structure to increase participating stores while improving sales efficiency through continued reviews of its products and customer acquisition costs.」
The Company explained that, in addition to strengthening sales capabilities centered on agencies, it had strengthened its direct-sales structure and achieved higher revenue through direct sales. - FY2025-H1RestatedAnnual report
「To continue increasing revenue from its food-service support business, the Company aims to achieve full-year profitability during the fiscal year by expanding its sales structure and improving LTV through a higher proportion of higher-priced products.」
The Company reaffirmed that it would continue expanding its sales structure as a means of improving LTV through a higher proportion of higher-priced products and achieving full-year profitability. - FY2023AdvancedAnnual report
「The Company has reconsidered its relationships with certain agencies whose cancellation rates are higher than those of other agencies and streamlined its agency channel. As a result, it has established conditions that make it easier to build up both the number of stores and sales, and will seek to increase the number of participating FRM stores and sales going forward.」
The Company progressed to the stage of reviewing its relationships with certain agencies with high cancellation rates and streamlining its agency channel. - FY2023-Q2ReframedAnnual report
「② Review of sales-channel resource allocation From the fiscal year under review, the Company has pursued a policy of reconsidering its relationships with certain agencies that have consistently had high cancellation rates and concentrating resources on priority agency channels and direct sales.」
In addition to its previous explanation centered on expanding the agency network, the Company shifted its policy to reviewing relationships with certain agencies with high cancellation rates and concentrating sales resources on priority agency channels and direct sales. - FY2023-Q1New participating stores recovered from the previous fiscal yearAnnual report
「Under these circumstances, FRM, short for Fan Relationship Management, recorded a monthly average of 357 new participating stores under the fixed-price Omise Member Plan during the first quarter cumulative period from October to December 2022.」
The monthly average number of new participating stores under the fixed-price Omise Member Plan increased from 332 in the previous fiscal year to 357. However, it remained below the approximately 500 level recorded under normal conditions. - FY2022ReframedAnnual report
「Going forward, the Company will further strengthen its sales capabilities by expanding its sales structure to increase participating stores while improving sales efficiency through reviews of its products and customer acquisition costs.」
In addition to the previous focus on expanding the agency network and developing personnel, the Company broadened its initiatives to include improving sales efficiency through reviews of its products and customer acquisition costs. - FY2022-Q3AdvancedAnnual report
「Meanwhile, during the third quarter, the Company experimentally increased sales resources allocated to the usage-based Omise Member Plan, resulting in a month-on-month increase in the number of new participating stores under that plan from May onward.」
The Company tested allocating sales resources to the usage-based plan in addition to the fixed-price plan, and the number of new participating stores under the usage-based plan increased from May onward. - FY2022-Q2New participating stores fell below normal levelsAnnual report
「In terms of expenses, the Company proceeded with hiring development and sales personnel to strengthen its development structure and food-service sales channels, as disclosed in its presentation materials for the full-year results for the fiscal year ended September 2021. As a result, cost of sales was ¥385 million, up 22.8% year on year, and selling, general and administrative expenses were ¥781 million, up 8.6%.」
While continuing to hire development and sales personnel, the monthly average number of new participating stores was 321, below the approximately 500 recorded under normal conditions. - FY2022-Q1AdvancedAnnual report
「In terms of expenses, the Company proceeded with hiring development and sales personnel to strengthen its development structure and food-service sales channels, as disclosed in its presentation materials for the full-year results for the fiscal year ended September 2021. As a result, cost of sales was ¥188 million, up 17.9% year on year, and selling, general and administrative expenses were ¥403 million, up 10.4%.」
The Company explicitly stated that, in addition to strengthening sales capabilities centered on agencies, it was hiring sales personnel to strengthen its food-service sales channel. - FY2021Annual new participating stores declined to approximately 392Annual report
「The number of new participating stores increases in line with the number of sales personnel in operation, and the Company considers it essential to expand the sales structure of its agencies and establish a sales structure staffed by its own employees. To expand the number of participating stores, it will continue to further strengthen its sales capabilities by expanding and educating the sales organization comprising agency personnel and Company employees.」
While explicitly stating that it would establish a sales structure staffed by its own employees in addition to its agencies, the Company recorded a monthly average of approximately 392 new participating stores during the fiscal year. - FY2021-Q3New participating stores slowed from the average for the previous quarter cumulative periodAnnual report
「To that end, the Company will continue to strengthen its sales capabilities by expanding its agency network and developing personnel. The second and third quarter accounting periods were affected to a certain extent in terms of the number of new participating stores. During the third quarter cumulative period from October 2020 to June 2021, the monthly average number of new participating stores was approximately 430.」
While continuing its policy of expanding the agency network and developing personnel, the monthly average number of new participating stores was approximately 430 due to the state of emergency and other factors. - FY2021-Q2Recovery in new participating stores after a slowdownAnnual report
「To that end, the Company will continue to strengthen its sales capabilities by expanding its agency network and developing personnel. The monthly average number of new participating stores during the second quarter accounting period was approximately 320, resulting in a monthly average of approximately 470 for the second quarter cumulative period. The number of new participating stores in April 2021, based on the results of sales activities, recovered to 492.」
New participating stores slowed due to the impact of the second state of emergency, but recovered to 492 after the declaration was lifted. - FY2021-Q1AdvancedAnnual report
「Due to COVID-19, the monthly average number of stores acquired fell to approximately 300 from May to June 2020, as sales agencies suspended operations and other factors affected results from sales activities in April and May 2020. However, acquisition numbers recovered steadily from July onward, reaching a monthly average of approximately 630 during the first quarter cumulative period from October to December 2020.」
The monthly average number of stores acquired, which had declined due to agency closures, recovered to approximately 630 from October to December 2020. - FY2020First statedAnnual report
「To that end, the Company will continue to strengthen its sales capabilities by expanding its agency network and developing personnel.」
Positioned as a key means of acquiring paying stores.