Customer Acquisition Through Strengthening the Marketing and Sales Organization
First written in FY2022. 3 of 4 entries say "Advanced", first in FY2024-Q1. Latest entry: 2026-07-15.
The whole theme swung hardest in 2026: 1 of 12 companies on the "Worse" side.
9 other companies' latest entry also says "Advanced".
- 2026-07-15AdvancedEarnings
「As a result of continuing large-scale projects, strengthening our sales structure and promoting marketing initiatives, including external events, the number of qualified sales opportunities in the second quarter reached a record high, while the number of customers in the third quarter remained at a record level.」
The Company reported that strengthening its sales structure and promoting marketing initiatives, including external events, resulted in a record-high number of qualified sales opportunities and maintained the number of customers at a high level. - FY2026-H1AdvancedAnnual report
「During the six-month consolidated period under review, the number of customers receiving projects, including projects provided by the Company, Studio Details Co., Ltd. and Goodpatch Anywhere, was 64.3 (61.0 in the same period of the previous year, up 5.5% year on year), while average monthly revenue per customer was ¥6.364 million (¥6.221 million in the same period of the previous year, up 2.3% year on year). In addition to the steady continuation and expansion of large-scale projects, the restructuring of the sales organization and marketing initiatives proved effective, increasing the number of qualified sales opportunities and driving increases in both average monthly revenue per customer and the number of customers.」
The restructuring of the sales organization and implementation of marketing initiatives led to an increase in qualified opportunities, resulting in both the number of client companies and average monthly revenue per client exceeding the year-earlier period. - FY2024-Q1AdvancedAnnual report
「During the cumulative first quarter ended, the number of client companies using design support increased, but the Company recorded an operating loss because it actively strengthened recruitment and invested in marketing with a view to medium- and long-term growth.」
The Company describes strengthening recruitment and investing in marketing to achieve medium- and long-term growth while the number of client companies increased. - FY2022First statedAnnual report
「Going forward, the Company will strengthen its marketing and sales initiatives and activities to conduct sales activities on an organized basis, with the aim of generating leads, increasing project proposals and increasing the number of projects won. Specifically, it plans to expand marketing channels, hold seminars, strengthen its marketing and inside-sales organizations, and expand its reach among decision-makers.」
For the first time, the Company independently identifies as an issue the organized strengthening of marketing channels, seminars, inside sales and sales outreach to decision-makers, moving beyond project acquisition centered on word-of-mouth referrals and inbound inquiries by name.