Renewing Product and Service Value through the Initiative to Build a New SUBARU
First written in FY2019. 6 of 9 entries say "Advanced", first in FY2020. Latest entry: FY2026.
24 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「Recognizing that SUBARU customers tend to own and carefully maintain their vehicles for many years, we launched the “SUBARU UPGRADE SERVICE” hardware update service, which enables functional enhancements and performance improvements in addition to our existing software update services. We will continue to provide each customer with “the best possible peace of mind and driving pleasure” over the long term after vehicle purchase.」
The themes advanced from the “New SUBARU Manufacturing Initiative” to manufacturing innovation and value creation were further developed into post-purchase software and hardware updates and the long-term expansion of the customer experience. - FY2025AdvancedAnnual report
「In January 2025, we announced “SUBARU Sport Drive e-Tune,” an update service for the current SUBARU BRZ.」
The renewal of product and service value was advanced into the commercialization of a service that enhances the BRZ’s dynamic performance through software updates. - FY2024AdvancedAnnual report
「At the Innovation Hub, a development center in Ota, Gunma Prefecture, which began operations in January 2024, our employees and business partners come together without barriers to conduct “large-room activities” involving various discussions on development and production. We are also advancing collaboration with companies including AISIN CORPORATION, Panasonic Energy Co., Ltd. and AMD, thereby promoting initiatives to put manufacturing innovation and value creation into practice.」
The themes advanced from the “New SUBARU Manufacturing Initiative” through “Evolving What Makes SUBARU SUBARU” to manufacturing innovation and value creation were translated into the Innovation Hub, large-room activities and external collaboration. - FY2024-Q2ReframedAnnual report
「Regarding the “evolution of what makes SUBARU unique,” we will move up to 2 initiatives, “manufacturing innovation” and “value creation,” so that we can continue pursuing “peace of mind and enjoyment,” SUBARU’s customer value proposition, in the BEV era.」
Based on the former “Renewing SUBARU Manufacturing,” “Evolving What Makes SUBARU SUBARU” was reorganized as a plan for the new organizational structure to raise the initiative to the next stage through manufacturing innovation and value creation. - FY2023ReframedAnnual report
「“Renewing SUBARU Manufacturing” has been renamed “Evolving What Makes SUBARU SUBARU” in response to changes in the business environment, and we are accelerating these initiatives.」
The former “Renewing SUBARU Manufacturing” initiative was renamed and reorganized as “Evolving What Makes SUBARU SUBARU,” and expanded into initiatives including zero traffic fatalities, decarbonization and the use of electrification in AWD control. - FY2022AdvancedAnnual report
「In November 2021, we announced the BEV “SOLTERRA.” Developed jointly with TOYOTA MOTOR CORPORATION (hereinafter, “Toyota”), SOLTERRA is SUBARU’s first global BEV.」
The New SUBARU Manufacturing Initiative was expanded into the product rollout of the new BRZ, Legacy Outback, WRX and SUBARU’s first global BEV, SOLTERRA. - FY2021AdvancedAnnual report
「Under “Renewing SUBARU Manufacturing,” we are pursuing further advances in the safety and security performance that underpin peace of mind and driving pleasure, as well as initiatives addressing environmental issues. The new-generation “EyeSight X,” featuring further enhanced safety functions, was installed in the new “LEVORG” launched last autumn.」
The New SUBARU Manufacturing Initiative was expanded from process reforms covering development, production and after-sales service to the launch of the new LEVORG and EyeSight X products. - FY2020AdvancedAnnual report
「To realise products offering “high quality,” “high added value” and “low cost,” the company aims to develop vehicles with consideration given to the entire process from the initial concept stage through production and after-sales service. It is reforming its development processes to improve quality from the upstream stages of development more than ever before and is working to improve “quality by design.”」
The “New SUBARU Manufacturing Initiative” was developed from a slogan concerning product and service value into a reform of the development process covering the period from the concept stage through production and after-sales service. - FY2019First statedAnnual report
「The company has launched the “New SUBARU Initiative” as a new effort to enhance the value provided to customers by SUBARU, from products through services as a whole, not limited to manufacturing, through “high quality,” “high added value” and “low cost.”」
The company launched a new initiative covering services as well as products to enhance customer value through high quality, high added value and low cost.