Value-Added Management: “Polishing the Subaru Brand”
First written in FY2016. 11 of 17 entries say "Advanced", first in FY2017. Latest entry: 2026-09-30.
8 other companies' latest entry also says "Restated".
- 2026-09-30RestatedGovernance
「The report introduces the SUBARU Group’s approach to value creation toward sustainable growth and enhanced corporate value, connecting the strengths that SUBARU has cultivated over many years with the directions of “Monozukuri Innovation” and “Value Creation” set out in the “SUBARU 2025 Policy,” and presenting the Group’s integrated approach to value creation under “One SUBARU.”」
“Monozukuri Innovation” and “Value Creation” were reiterated as the core of the value-creation story. No new specific measures or numerical targets were added. - FY2026AdvancedAnnual report
「By pursuing “peace of mind and enjoyment” to the fullest and highlighting the Performance and Adventure scenes at its 2 extremes, we will further elevate SUBARU. This is the Group’s concept of “making the brand stand out.”」
The company defined brand enhancement as “making the brand stand out” and made its Performance and Adventure worlds more concrete by developing them consistently across touchpoints such as accessories, merchandise, motorsports and events, with the aim of making them pillars of earnings. - FY2025AdvancedAnnual report
「In Forbes’ ranking of companies that have a positive impact on society, SUBARU was selected as No. 2 for 2 consecutive years in 2023 and 2024, and No. 3 in 2025, among more than 3,000 brands in the United States.」
The company updated its record of third-party recognition of brand value in the United States through 2025. - FY2024AdvancedAnnual report
「Regarding the “evolution of what makes SUBARU unique,” we will move up to 2 initiatives, “manufacturing innovation” and “value creation,” so that we can continue pursuing “peace of mind and enjoyment,” SUBARU’s customer value proposition, in the BEV era.」
The themes of brand value and value-added management were reorganized for the BEV era as “manufacturing innovation” and “value creation,” and made more concrete through an execution plan through 2028, development sites, partnerships and 5 core priority themes. - FY2024-Q2ReframedAnnual report
「Regarding the “evolution of what makes SUBARU unique,” we will move up to 2 initiatives, “manufacturing innovation” and “value creation,” so that we can continue pursuing “peace of mind and enjoyment,” SUBARU’s customer value proposition, in the BEV era.」
The company reorganized its efforts to enhance the brand and evolve what makes SUBARU unique into 2 initiatives for the BEV era: “manufacturing innovation” and “value creation.” - FY2023AdvancedAnnual report
「In September 2022, we made the world premiere of the new “Crosstrek.” In November 2022, at the Los Angeles Auto Show, we made the world premiere of the new “Impreza” in its US specification.」
The company advanced its efforts to strengthen the brand and individuality through the world premieres of the new Crosstrek and new Impreza and the adoption of the next-generation EyeSight and other technologies. - FY2022AdvancedAnnual report
「To contribute to a decarbonized society, we unveiled the “SOLTERRA” as the first of our globally launched BEVs and began accepting orders in the Japanese market on 12 May 2022.」
Brand enhancement progressed through the concrete product rollout of the SOLTERRA and the start of order acceptance in Japan. - FY2021AdvancedAnnual report
「In October 2020, we unveiled the new “Levorg.” The new Levorg carries on SUBARU’s longstanding grand-touring DNA of “going farther, faster, more comfortably and more safely.” It is a performance wagon that brings together SUBARU’s latest technologies and innovatively advances 3 values: “advanced safety,” “sportiness” and “wagon value.” In December, it won the “2020-2021 Japan Car of the Year,” organized by the Japan Car of the Year Executive Committee.」
Brand enhancement progressed through concrete product and recognition achievements, including the unveiling of the new Levorg, adoption of the latest technologies, advancement of 3 values, and winning Japan Car of the Year. - FY2021-Q3AdvancedAnnual report
「In the third quarter, amid continued uncertainty in North America, a priority market, sales remained firm, led mainly by the “Crosstrek” (known as the “SUBARU XV” in Japan). In Japan, the new “Levorg,” which won the “2020-2021 Japan Car of the Year” award, contributed to sales.」
The new Levorg won the 2020-2021 Japan Car of the Year award and contributed to domestic sales, demonstrating concrete progress in product evaluation and brand value enhancement. - FY2020AdvancedAnnual report
「In July 2019, we began production of the new “Legacy” and “Outback” at our US production facility. In November 2019, we launched the substantially upgraded “Impreza.”」
Brand enhancement progressed through specific product initiatives, including the start of production of the new Legacy and Outback and the launch of the substantially upgraded Impreza. - FY2019AdvancedAnnual report
「SUBARU Tecnica International Inc. (STI), our motorsports management company, announced the “S209,” the first model for the US market in the top-tier “S Series” of STI complete cars, at the 2019 North American International Auto Show.」
The company translated brand enhancement into specific product planning focused on individuality and design, including the announcement of the S209 for the US market and the unveiling of concept cars based on “BOLDER.” - FY2019-Q3RestatedAnnual report
「Under the new medium-term management vision “STEP,” and based on our “unchanging management philosophy,” “aiming to be a company with presence and appeal, with customer first as our guiding principle,” we will pursue the following 3 initiatives as our “2025 Vision” toward our desired position, announced on the occasion of our 100th anniversary in 2017: “from a company that makes things to a company that makes people smile.”」
The company reiterated without changes the “STEP” 2025 Vision and its 3 elements: individuality, customer centricity and social responsibility. - FY2019-Q2RestatedAnnual report
「1. Further refine our individuality and become Different for our customers」
The company continues to pursue the policy of strengthening its brand and individuality set out in the 2025 Vision of the new medium-term management vision “STEP.” - FY2019-Q1ReframedAnnual report
「1. Further refine our individuality and become Different for our customers」
The expression of brand enhancement was reorganized in the 2025 Vision of the new medium-term management vision “STEP” as “become Different for our customers.” - FY2018AdvancedAnnual report
「To expand products that embody SUBARU and continue enhancing brand value, we will pursue the following initiatives.」
The company translated measures to enhance brand value into specific product and service plans, including the new ASCENT, the fully redesigned Forester, connected services, and safety and environmental technologies. - FY2017AdvancedAnnual report
「In October 2016, we launched the new Impreza in Japan, featuring dynamic quality that appeals to the senses and world-class safety performance through such features as the “SUBARU Global Platform,” Japan’s first “pedestrian airbag,” and standard adoption of “EyeSight (ver.3)” across the entire model lineup. We subsequently launched it in countries around the world.」
The initiative to enhance the brand progressed through the concrete product rollout of the new Impreza in Japan and subsequently in markets around the world. - FY2016First statedAnnual report
「“Enhancing the SUBARU brand” aims to further promote value-added management by capitalizing on SUBARU’s distinctive characteristics.」
The company presented this as a measure to enhance brand value by improving the quality of its products, manufacturing and customer touchpoints.