Housing demand driven by low interest rates and home-purchase support
First written in FY2017-Q3. 13 of 35 entries say "Restated". Latest entry: 2026-11-06.
Mortgage Service Japan Limited moved to the "Worse" side of this theme in 2024, 1 year after the typical company in this theme (2023).
The whole theme swung hardest in 2020: 8 of 20 companies on the "Worse" side.
6 other companies' latest entry also says "Worsened".
- 2026-11-06WorsenedFinancial results presentation
「住宅ローン金利が上昇 住宅取得環境は一段と悪化」
住宅ローン金利上昇により住宅取得環境が一段と悪化したと記載している。canonicalスレッド自体は変更していない。 - FY2027-H1Housing starts recovered but did not achieve a full-fledged recoveryAnnual report
「The number of new housing starts published by the Ministry of Land, Infrastructure, Transport and Tourism showed signs of recovery, driven by rebound demand following the downturn caused by the impact of the previous year's amendments to the Building Standards Act and rush demand ahead of anticipated future interest rate increases. However, a full-fledged recovery was not achieved, and the business environment surrounding small and medium-sized housing companies nationwide, including contractors and homebuilders that comprise the Group's customer base, remained challenging.」
New housing starts showed signs of recovery due to rebound and rush demand, but a full-fledged recovery was not achieved, and the business environment for small and medium-sized housing companies remained challenging. - FY2026-H1WorsenedAnnual report
「In addition to rising construction and labor costs due to the weaker yen and other factors, housing prices remained elevated, and the further increase in mortgage rates made it even more difficult for consumers to purchase homes.」
It states that rising construction and labor costs, persistently high housing prices, and higher mortgage rates combined to make it even more difficult to purchase homes. - FY2025-H1WorsenedAnnual report
「In the housing industry, to which the Group belongs, housing prices continued to surge due to rising construction costs, including the cost of building materials, resulting from the weaker yen and other factors. The lifting of negative interest rates then led mortgage rates to rise gradually, affecting consumers' decisions to purchase homes.」
It states that rising mortgage rates following the lifting of negative interest rates affected consumers' decisions to purchase homes amid continued increases in construction costs and housing prices. - FY2024RestatedAnnual report
「Although the government implemented home-purchase support measures and variable mortgage rates remained low, rising construction costs, including the cost of building materials, due to the weaker yen and other factors caused housing prices to remain elevated beyond consumers' purchasing power. Concerns over rising mortgage rates also affected consumers' decisions to purchase homes.」
While continuing to indicate firm demand against the backdrop of home-purchase support measures and low variable mortgage rates, it describes the impact on consumer behavior of rising construction costs, persistently high housing prices, and concerns over rising interest rates. - FY2024-Q2Housing prices remain elevated; concerns over rising interest ratesAnnual report
「In the housing industry, to which the Group belongs, the government implemented home-purchase support measures and variable mortgage rates remained low. However, rising construction costs, including the cost of building materials, due to the weaker yen and other factors caused housing prices to remain elevated beyond consumers' purchasing power, while concerns over rising mortgage rates also affected consumers' decisions to purchase homes.」
While indicating that demand remained firm against the backdrop of home-purchase support measures and low variable mortgage rates, it states that elevated construction costs and housing prices, as well as concerns over rising mortgage rates, affected consumer behavior. - FY2024-Q1RestatedAnnual report
「In the housing industry, to which the Group belongs, demand for housing remained firm due to the government's home-purchase support measures and the continued low level of variable mortgage rates. However, rising construction costs, including the cost of building materials, caused housing prices to remain elevated beyond consumers' purchasing power, affecting consumers' decisions to purchase homes.」
While demand remained firm against the backdrop of home-purchase support measures and low variable mortgage rates, it describes the impact on demand of rising construction costs and persistently high housing prices. - FY2023RestatedAnnual report
「Consumer housing demand remained firm due to factors including various home-purchase support policies, the spread of telework, and the continued low level of mortgage rates. However, housing prices remained elevated beyond consumers' purchasing power, resulting in difficult business conditions, including a particularly pronounced year-on-year decline in new housing starts for owner-occupied homes, mainly custom-built homes.」
While acknowledging firm housing demand supported by home-purchase support measures, the spread of telework, and low interest rates, it continues to describe elevated housing prices and a year-on-year decline in new housing starts for owner-occupied homes. - FY2023-Q3Housing prices remain elevated; decline in owner-occupied housing starts continuesAnnual report
「In the housing industry, to which the Group belongs, consumer housing demand remained firm due to factors including various home-purchase support policies, the spread of telework, and the continued low level of mortgage rates. However, housing prices remained elevated beyond consumers' purchasing power, increasing concern about the impact on housing demand. Nationwide, starts of for-sale housing were above the previous year's level, while owner-occupied housing continued to be below the previous year's level for the same month, resulting in difficult conditions.」
While housing demand remained firm, elevated housing prices increased concern about demand. For-sale housing was above the previous year's level, while owner-occupied housing continued to be below the previous year's level for the same month. - FY2023-Q2Decline in owner-occupied housing starts continues; for-sale and rental housing increaseAnnual report
「In the housing industry, to which the Group belongs, consumer housing demand remained firm due to factors including various home-purchase support policies, the spread of telework, and the continued low level of mortgage rates. However, housing prices remained elevated beyond consumers' purchasing power. Nationwide, new housing starts for for-sale and rental housing were above the previous year's level for the same month, while owner-occupied housing continued to be below it.」
While housing demand remained firm, starts of for-sale and rental housing were above the previous year's level for the same month, while owner-occupied housing continued to be below it. It also describes persistently high housing prices. - FY2023-Q1Housing demand remains firm; owner-occupied housing starts declineAnnual report
「In the housing industry, to which the Group belongs, consumer housing demand remained firm due to factors including various home-purchase support policies, the spread of telework, and the continued low level of mortgage rates, even as employment and income conditions for consumers failed to recover. However, due to the prolonged surge in the prices of building materials, including lumber, resulting from global supply chain disruptions and other factors, housing prices rose beyond consumers' purchasing power. Nationwide, new housing starts for rental housing were above the previous year's level for the same month, while owner-occupied housing remained below it.」
While housing demand remained firm against the backdrop of home-purchase support policies, the spread of telework, and low interest rates, new housing starts for owner-occupied homes remained below the previous year's level due to the prolonged surge in building material costs and housing prices. - FY2022-Q3RestatedAnnual report
「Despite worsening employment and income conditions for consumers, housing demand remained firm due to factors including various home-purchase support policies, the spread of telework, and the continued low level of mortgage rates. New housing starts remained on a recovery trend, with increases particularly in detached owner-occupied and for-sale homes.」
It reconfirms firm housing demand supported by home-purchase support policies, the spread of telework, and low interest rates, as well as the recovery in new housing starts, despite worsening employment and income conditions. - FY2022-Q2Recovery in new housing starts continues; owner-occupied and for-sale housing increaseAnnual report
「In the housing industry, to which the Group belongs, consumer housing demand remained firm despite worsening employment and income conditions, due to factors including various home-purchase support policies, the spread of telework, and the continued low level of mortgage rates. New housing starts remained on a recovery trend, with a particularly marked increase in starts of detached owner-occupied and for-sale homes.」
It continues to describe firm housing demand and the recovery trend in new housing starts, explaining that the increase in starts of owner-occupied and for-sale homes was particularly pronounced. - FY2022-Q1Housing demand remains firm; new housing starts recoveringAnnual report
「Despite worsening employment and income conditions for consumers, housing demand remained firm due to factors including various home-purchase support measures, the spread of telework, and the continued low level of mortgage rates. New housing starts, particularly owner-occupied homes, remained on a recovery trend.」
It states that housing demand remained firm against the backdrop of home-purchase support measures, the spread of telework, and low interest rates despite worsening employment and income conditions, and that new housing starts, particularly owner-occupied homes, were recovering. - FY2021RestatedAnnual report
「Although consumer sentiment toward home purchases showed signs of partial recovery due to factors including low mortgage rates, various home-purchase support policies, and the spread of working from home, the environment for new orders in housing sales and construction remained difficult, and new housing starts continued to fall below the previous year's level.」
It continues to describe partial recovery in consumer sentiment toward home purchases due to low interest rates, home-purchase support policies, and the spread of working from home, while noting the difficult environment for new orders and new housing starts below the previous year's level. - FY2021-Q3Partial recovery in consumer sentiment toward home purchases; new-order environment remains difficultAnnual report
「In the housing-related industry, the Group's main business area, consumer sentiment toward home purchases showed signs of partial recovery due to factors including low mortgage rates, various home-purchase support policies, and the spread of working from home. However, the environment for new orders in housing sales and construction remained difficult, and new housing starts continued to fall below the previous year's level. Although difficult business conditions caused by rising construction costs and shortages of construction workers are expected to persist, the outlook is expected to remain uncertain, including the possibility that consumer sentiment toward home purchases may remain depressed over the long term due to employment concerns and other factors.」
It describes signs of partial recovery in consumer sentiment toward home purchases due to low interest rates, home-purchase support policies, and the spread of working from home, while noting the difficult environment for new orders, new housing starts below the previous year's level, and the possibility of a prolonged downturn due to rising construction costs, shortages of construction workers, and employment concerns. - FY2021-Q2WorsenedAnnual report
「New housing starts continued to fall below the previous year's level, and the environment for new orders in housing sales and construction remained difficult. The outlook also remained uncertain, including the possibility that sluggish demand for home purchases may persist for an extended period due to consumer concerns about employment and other factors.」
New housing starts continued to fall below the previous year's level, and the environment for new orders continued to deteriorate. It additionally describes the possibility that sluggish demand for home purchases may persist for an extended period due to employment concerns. - FY2021-Q1WorsenedAnnual report
「In the housing-related industry, the Group's main business area, new housing starts remained on a declining trend, and cases of delays in construction work and handovers increased due to delays in the manufacture and distribution of housing components. Visitor numbers at housing showrooms and other venues fell sharply, and sales activities to secure new orders also stagnated. The outlook remains uncertain, including the possibility that sluggish demand for home purchases may persist for an extended period.」
It describes the decline in new housing starts, delays in the manufacture and distribution of components, delays in construction work and handovers, a sharp decline in showroom visitors, and stagnation in activities to secure new orders, and also mentions the possibility that sluggish demand for home purchases may persist for an extended period. - FY2020WorsenedAnnual report
「In the housing-related industry, the Group's main business area, demand related to home purchases showed resilience against the backdrop of government support measures for home purchases and the continuation of negative interest rates. However, while new housing starts remained on a declining trend due to factors including tighter lending standards at financial institutions, concerns were growing across the industry over delays in construction work caused by delays in the production and delivery of construction materials and other factors resulting from the spread of COVID-19, and the outlook remained uncertain.」
It describes the concerns over tighter lending standards, declining new housing starts, and delays in the production and delivery of construction materials and construction work resulting from the spread of the infection, while maintaining the view that demand for home purchases remains firm. - FY2020-Q3RestatedAnnual report
「In the housing-related industry, the Group's main business area, demand related to home purchases showed resilience against the backdrop of government support measures for home purchases and the continuation of negative interest rates. However, new housing starts remained on a declining trend due to factors including tighter lending standards at financial institutions.」
It reiterates the resilience of demand supported by home-purchase assistance measures and negative interest rates, as well as the declining trend in new housing starts resulting from tighter lending standards at financial institutions. - FY2020-Q2RestatedAnnual report
「In the housing-related industry, the Group's main business area, demand related to home purchases showed resilience against the backdrop of government support measures for home purchases and the continuation of negative interest rates. However, new housing starts remained weak due to factors including tighter lending standards at financial institutions.」
It reiterates the resilience of demand supported by home-purchase assistance measures and negative interest rates, as well as the weakness in new housing starts resulting from tighter lending standards at financial institutions. - FY2020-Q1WorsenedAnnual report
「In the housing-related industry, the Group's main business area, demand related to home purchases showed resilience against the backdrop of government support measures for home purchases and the continuation of negative interest rates. However, new housing starts remained on a declining trend due to factors including tighter lending standards at financial institutions.」
While stating that demand for home purchases remains firm, it identifies tighter lending standards at financial institutions as a new factor behind the declining trend in new housing starts. - FY2019New housing starts were at the same level as the previous yearAnnual report
「Demand related to home purchases remained firm against a backdrop of improving employment and income conditions, continued government assistance measures for home purchases and negative interest rates. However, the number of new housing starts remained at the same level as the previous year.」
While maintaining the view that demand for home purchases remains firm, the wording changed from a declining trend through the previous quarter to stating that new housing starts were at the same level as the previous year. - FY2019-Q3RestatedAnnual report
「Demand related to home purchases remained firm against a backdrop of improving employment and income conditions, continued government assistance measures for home purchases and negative interest rates. However, the number of new housing starts was trending downward, and the outlook was by no means optimistic.」
While demand for home purchases is described as firm against a backdrop of improving employment and income conditions, home-purchase assistance measures and negative interest rates, the downward trend in new housing starts and the non-optimistic outlook are cited again. - FY2019-Q2RestatedAnnual report
「In the housing-related industry, demand related to home purchases remained firm against a backdrop of improving employment and income conditions, continued government assistance measures for home purchases and negative interest rates. However, the number of new housing starts was trending downward, and the outlook was by no means optimistic.」
While demand for home purchases is described as firm against a backdrop of improving employment and income conditions, home-purchase assistance measures and negative interest rates, the downward trend in new housing starts is noted. - FY2019-Q1RestatedAnnual report
「In the housing-related industry, our Group's principal business field, demand related to home purchases remained firm due to improving employment and income conditions, the continuation of government assistance measures for home purchases, and mortgage rates remaining at extremely low levels as a result of the impact of negative interest rates and other factors. However, the number of new housing starts showed signs of weakening, and the outlook was by no means optimistic.」
While reaffirming employment and income conditions, government support measures and low interest rates as factors supporting demand for home purchases, the weakening trend in new housing starts and the non-optimistic outlook are described. - FY2018-Q3WorsenedAnnual report
「In the housing-related industry, our Group's principal business field, demand related to home purchases remained firm due to improving employment and income conditions, the continuation of government assistance measures for home purchases, and mortgage rates remaining at extremely low levels as a result of the impact of negative interest rates and other factors. However, housing construction showed signs of weakening, and the outlook was by no means optimistic.」
While demand for home purchases is described as firm, the addition of signs of weakening in housing construction and the view that the outlook is not optimistic is noted. - FY2018-Q2RestatedAnnual report
「In the housing-related industry, our Group's principal business field, demand related to home purchases remained firm due to improving employment and income conditions, the continuation of government assistance measures for home purchases, and mortgage rates remaining at extremely low levels as a result of the impact of negative interest rates and other factors.」
The assessment that demand for home purchases remains firm against a backdrop of improving employment and income conditions, government assistance measures for home purchases and extremely low mortgage rates is cited again. - FY2018-Q1RestatedAnnual report
「In the housing-related industry, our Group's principal business field, demand related to home purchases remained firm due to improving employment and income conditions, the continuation of government assistance measures for home purchases, and mortgage rates remaining at extremely low levels as a result of the impact of negative interest rates and other factors.」
The firmness of demand for home purchases is cited again against a backdrop of improving employment and income conditions, government assistance measures for home purchases and extremely low mortgage rates. - FY2017RestatedAnnual report
「Demand related to home purchases remained firm due to improving employment and income conditions, the continuation of government assistance measures for home purchases, and mortgage rates remaining at extremely low levels as a result of the impact of negative interest rates and other factors.」
Employment and income conditions, government support measures and low mortgage rates are cited again as factors supporting housing demand. - FY2017-Q3First statedAnnual report
「In the housing-related industry, demand related to home purchases remained firm due to improving employment and income conditions, the continuation of government assistance measures for home purchases, and mortgage rates remaining at extremely low levels as a result of the impact of negative interest rates and other factors.」
Employment and income conditions, government support measures and low mortgage rates are described as factors supporting housing demand.