Strengthening Brand-Building Capabilities
First written in FY2016. 16 of 27 entries say "Advanced", first in FY2020-Q2. Latest entry: 2026-10-01.
The whole theme swung hardest in 2020: 4 of 32 companies on the "Worse" side.
23 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「Against this backdrop, in April 2025 our group narrowed the TRY/JPY spread to stimulate customers' FX trading. In anticipation of growing interest in safe-haven assets, we also worked on various attractive measures to encourage trading activity among both existing and new customers, including launching a campaign offering physical gold as a gift through LION CFD, adding a freezer as a featured prize to the food campaign, expanding the range of food gifts offered as additional rewards for trading specified currency pairs through LION FX, and running a cash-back campaign for new account openings.」
Added and expanded campaigns offering physical gold, freezers, food gifts and cash-back rewards, implementing measures for both existing and new customers. - FY2026-H1AdvancedAnnual report
「We also worked on various measures to encourage customer trading activity, including expanding attractive food campaigns for existing customers by adding a freezer as a featured prize alongside regular food items, and running a cash-back campaign for new account openings.」
Added a freezer as a prize to the food campaign for existing customers and ran a cash-back campaign for new account openings. - FY2025RestatedAnnual report
「Accordingly, our group will clarify its market position through improvements to trading applications that reflect customer needs, optimization of trading conditions such as spreads, unique campaigns and social-contribution activities, and will work to raise awareness through mass-media, web and other advertising.」
Reaffirms differentiation and increased awareness through app improvements, trading conditions, campaigns, social-contribution activities and advertising. - FY2025-H1AdvancedAnnual report
「In addition, from July 2024 we undertook various measures to encourage customer trading activity, including a complete renewal of the Real Trade Ranking, a campaign offering up to 55% more swap points, and attractive food campaigns.」
Completely renewed Real Trade Ranking from July 2024 and ran campaigns including one offering up to 55% more swap points. - FY2024AdvancedAnnual report
「Expecting FX trading to increase further as a result of the advertising impact of billboard campaigns that have continued and expanded since 2022, we worked on various measures to encourage trading activity, including narrowing the AUD/JPY spread, enhancing the cash-back campaign for new account openings, launching a new campaign offering up to 55% more swap points, and running attractive food campaigns.」
Continued and expanded billboard advertising, narrowed the AUD/JPY spread, enhanced the cash-back campaign, and launched a new campaign offering up to 55% more swap points. - FY2024-Q2AdvancedAnnual report
「Expecting FX trading to increase further as a result of the advertising impact of billboard campaigns that have continued and expanded since 2022, we implemented various measures to encourage trading activity, including narrowing the AUD/JPY spread, enhancing the cash-back campaign for new account openings, and running attractive food campaigns.」
In addition to continuing and expanding billboard advertising since 2022, enhanced the cash-back campaign and ran food campaigns. - FY2024-Q1AdvancedAnnual report
「We also installed billboard advertisements at Namba Station on Nankai Electric Railway and Yodoyabashi Station on Keihan Electric Railway, and worked to raise corporate awareness and acquire new customers.」
As new advertising initiatives, installed billboard advertisements at Namba Station on Nankai Electric Railway and Yodoyabashi Station on Keihan Electric Railway. - FY2023RestatedAnnual report
「Our group will clarify its market position through improvements to trading applications that reflect customer needs, optimization of trading conditions such as spreads, unique campaigns and social-contribution activities, and will work to raise awareness through mass-media, web and other advertising.」
Reaffirms differentiation and increased awareness through app improvements, trading conditions, campaigns, social-contribution activities and advertising. - FY2023-Q3AdvancedAnnual report
「We also installed billboard advertisements at Umeda and Namba stations on the Osaka Metro Midosuji Line, two major stations in Osaka, and worked to acquire new customers.」
Installed billboard advertisements at Umeda and Namba stations in Osaka to acquire new customers. - FY2023-Q2AdvancedAnnual report
「We actively communicated via email, social media and other channels.」
Actively communicated with customers via email and social media. - FY2022RestatedAnnual report
「Accordingly, our group will clarify its market position through improvements to trading applications that reflect customer needs, optimization of trading conditions such as spreads, unique campaigns and social-contribution activities, and will work to raise awareness through mass-media, web and other advertising.」
Reaffirms differentiation and increased awareness through app improvements, trading conditions, campaigns, social-contribution activities and advertising. - FY2022-Q3RestatedAnnual report
「In addition, to encourage customer trading activity even amid subdued volatility, we reviewed our advertising methods and have run a wide variety of campaigns each month.」
Continues to review advertising methods and run a wide variety of campaigns each month. - FY2022-Q2AdvancedAnnual report
「In addition, by reviewing our advertising methods and running a wide variety of campaigns each month, we worked to encourage customer trading activity even amid subdued volatility.」
Describes measures consisting of reviewing advertising methods and running a wide variety of campaigns each month. - FY2022-Q1RestatedAnnual report
「We reviewed our advertising methods and ran attractive campaigns to encourage customer trading activity even amid low volatility.」
Continues to review advertising methods and run campaigns to encourage customer trading activity. - FY2021RestatedAnnual report
「We will clarify our group's market position through improvements to trading applications that reflect customer needs, optimization of trading conditions such as spreads, unique campaigns and social-contribution activities, and will work to raise awareness through mass-media, web and other advertising.」
Reaffirms differentiation and increased awareness through app improvements, trading conditions, campaigns, social-contribution activities and advertising. - FY2021-Q3RestatedAnnual report
「The Group narrowed spreads on popular currency pairs and reviewed its advertising methods.」
Continues to review advertising methods related to customer acquisition and raising awareness. - FY2021-Q1AdvancedAnnual report
「In addition to sending direct mail and other communications to encourage customers to trade, we are reviewing our advertising methods, continuing from the previous fiscal year.」
Sending direct mail and other communications to encourage customer trading activity and reviewing advertising methods. - FY2020RestatedAnnual report
「Accordingly, our group will clarify its market position through improvements to trading applications that reflect customer needs, optimization of trading conditions such as spreads, unique campaigns and social-contribution activities, and will work to raise awareness through mass-media, web and other advertising.」
Reaffirms differentiation and increased awareness through trading apps, trading conditions, campaigns, social-contribution activities and advertising. - FY2020-Q3RestatedAnnual report
「Against this backdrop, our group, continuing from the previous quarter, is reviewing its advertising methods, believing that this is the time to increase customer margin deposits in preparation for generating earnings when volatility rises in the future.」
Continues to review advertising methods to expand the customer base and customer margin deposits. - FY2020-Q2AdvancedAnnual report
「Against this backdrop, the Group determined that it was time to increase customer margin deposits in preparation for generating revenue when volatility rises in the future, and narrowed spreads on popular currency pairs and reviewed its advertising methods.」
Implemented measures to review our advertising methods and put existing branding initiatives aimed at raising awareness and acquiring customers into concrete form. - FY2018RestatedAnnual report
「We will clarify our group's market position through improvements to trading applications that reflect customer needs, optimization of trading conditions such as spreads, unique campaigns and social-contribution activities, and will work to raise awareness through mass-media, web and other advertising.」
Reaffirms differentiation and increased awareness through trading apps, trading conditions, campaigns, social-contribution activities and advertising. - FY2016First statedAnnual report
「We have clarified our group's market position by expanding our exposure across online and mass-media advertising, running unique campaigns, and conducting social-contribution activities. We will continue to differentiate ourselves from competitors in the same industry and work to strengthen our brand.」
Uses advertising, unique campaigns and social-contribution activities to differentiate the group and strengthen its brand.