Regional Tourism Promotion Agreement and Inbound Tourism Promotion

「肥後銀行 concluded an agreement on tourism promotion using infrastructure resources with Kumamoto Prefecture and Kyushu Electric Power Company, and planned, established and promoted tourism routes using dams, power-generation facilities and other infrastructure in Kumamoto Prefecture. In November 2019, it conducted a tour of dams and power stations along the Kikuchi River system and the autumn foliage of Kikuchi Gorge. By positioning the rich natural environment of the Kikuchi River basin, infrastructure facilities benefiting from the river and local attractions as tourism resources, the bank attracted new visitors and promoted tourism and regional revitalisation in Kumamoto Prefecture.」

「In June 2018, the bank entered into a National Park Official Partnership with the Ministry of the Environment and implemented initiatives to promote tourism in Aso-Kuju National Park and Kirishima-Kinkowan National Park.」

「Based on the Agreement on Regional Tourism Promotion concluded with Kumamoto and Kagoshima prefectures, the banks strengthened tourism promotion in both prefectures and promoted the use of international scheduled flights and tourism attraction. To attract foreign individual travellers and improve and promote the visitor environment, 肥後銀行 also conducted web promotions targeting FIT visitors from Taiwan and Hong Kong in cooperation with 株式会社くまもとＤＭＣ, a Kumamoto-based DMO jointly established with Kumamoto Prefecture, using the inbound tourism information website 樂吃購.」