Rebranding and Store Expansion of the MARUNOUCHI Global Style Business Format
First written in FY2023-Q3. 3 of 6 entries say "Advanced", first in FY2023. Latest entry: FY2026.
Global Style moved to the "Worse" side of this theme in 2025.
0 other companies' latest entry also says "Softened".
- FY2026SoftenedAnnual report
「“Premium Marunouchi” is a store format with a luxurious atmosphere for an upscale urban clientele. In addition to the made-to-measure products well received under Global Style, it offers a range of products including “Kaiser Premium,” a high-quality made-to-measure line. As of 31 July 2026, 2 stores in this format operated in Tokyo and Yokohama.」
The number of Premium Marunouchi-format stores fell from 3 in the previous fiscal year to 2 in Tokyo and Yokohama as of the end of July 2026. The reason for the decrease is not explained in the main text. - FY2025ReframedAnnual report
「Premium Marunouchi is a new store brand created by rebranding MARUNOUCHI Global Style. It offers products including the new made-to-order “Kaiser Premium” range in a distinctive setting for an affluent urban clientele. As of 31 July 2025, 3 stores in this format were operating in Tokyo, Yokohama and Osaka.」
The rebranding strategy for MARUNOUCHI Global Style took concrete form as the new Premium Marunouchi brand, which had 3 stores as of the end of July 2025. - FY2024AdvancedAnnual report
「As of 31 July 2024, we operated 4 stores in this format, primarily in major cities across Japan.」
The number of MARUNOUCHI Global Style stores increased from 3 in the fiscal year ended July 2023 to 4. The Company continues expanding this format, characterised by vintage and one-of-a-kind fabrics. - FY2024-Q1AdvancedAnnual report
「The MARUNOUCHI Global Style Namba Parks store, the second store in the Osaka Namba area, opened in October」
The Company opened its second MARUNOUCHI Global Style store in the Osaka Namba area, continuing its expansion. - FY2023AdvancedAnnual report
「As part of the rebranding of existing stores, we rebranded our store brand, MARUNOUCHI Global Style.」
Following the rebranding, the Company operated 3 stores as of 31 July 2023 and stated its policy of actively opening stores in this format, characterised by vintage and one-of-a-kind fabrics. - FY2023-Q3First statedAnnual report
「In addition, we rebranded our existing store brand, MARUNOUCHI Global Style. The defining feature of this format is its unique range of fabrics unavailable at other stores, including vintage and one-of-a-kind fabrics. Going forward, we will actively open stores in this format as well as under our other store brands.」
The Company has rebranded MARUNOUCHI Global Style, highlighting its distinctive range of vintage and one-of-a-kind fabrics. It plans to actively open stores in this format alongside its other store brands.