Premium made-to-order services and cultivation of high-end customers through GINZA Global Style PREMIUM
First written in FY2024-Q1. 4 of 7 entries say "Advanced", first in FY2024. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026AdvancedAnnual report
「“GINZA Global Style PREMIUM” is a store format offering a wide range of products, including the made-to-measure products well received under Global Style, the higher-grade premium made-to-measure line “Heritage J 2.0,” and the popular Spanish shoe brand “Berwick 1707.” As of 31 July 2026, 8 stores in this format operated in Tokyo, Nagoya, Osaka, Kobe and Fukuoka.」
The number of GINZA Global Style PREMIUM stores increased from 7 in the fiscal year ended July 2025 to 8. The company continues to expand the format through its range of premium and related products. - FY2025AdvancedAnnual report
「GINZA Global Style PREMIUM offers a wide range of products, including the order products that are popular at Global Style, as well as the higher-grade premium-order product Heritage J 2.0 and the popular Spanish footwear brand Berwick 1707. As of 31 July 2025, the company operated 7 stores in this format in Tokyo, Nagoya, Osaka, Kobe and Fukuoka.」
GINZA Global Style PREMIUM was expanded from 3 stores in the previous fiscal year to 7 stores. Premium Marunouchi also introduced the new product カイザープレミアム, broadening the company’s reach in developing customers with more discerning preferences. - FY2025-H1AdvancedAnnual report
「“Kaiser Premium” is a premium line based on Global Style’s highest-grade “Kaiser Model,” combining handmade sewing techniques in key areas such as the shoulders, sleeves and upper collar to pursue ultimate comfort. By adding the model to its made-to-order menu, the company intends to develop customers with more specialized preferences.」
In addition to expanding GINZA Global Style PREMIUM, the company introduced a new premium line, カイザープレミアム, at Premium Marunouchi, broadening its reach in developing customers with more discerning preferences. - FY2024AdvancedAnnual report
「In July, we opened GINZA Global Style PREMIUM KITTE大阪店, the third store in the PREMIUM format.」
GINZA Global Style PREMIUM was expanded to Osaka, increasing the number of stores to 3. The company continues to develop new customer segments through its product lineup, including the premium-order product Heritage J 2.0 and Berwick 1707. - FY2024-Q3RestatedAnnual report
「As part of its new product offerings, the company began selling “Heritage j 2.0,” a semi-handmade premium made-to-order line available at its new-format “GINZA Global Style PREMIUM” stores, as well as “Berwick 1707,” a popular Spanish dress-shoe brand, and is working to develop new customer segments.」
The company continues to offer premium-order products through GINZA Global Style PREMIUM and develop new customer segments through Berwick 1707. - FY2024-Q2RestatedAnnual report
「As part of its new product offerings, the company began selling “Heritage j 2.0,” a semi-handmade premium made-to-order line available at its new-format “GINZA Global Style PREMIUM” stores, as well as “Berwick 1707,” a popular Spanish dress-shoe brand, and is working to develop new customer segments.」
The company continues to sell Heritage J 2.0 through GINZA Global Style PREMIUM and develop new customer segments. - FY2024-Q1First statedAnnual report
「In October, we opened 3 stores: MARUNOUCHI Global Style なんばパークス店, our second store in the Osaka Namba area; GINZA Global Style COMFORT ならファミリー近鉄奈良店, our first store in Nara Prefecture; and GINZA Global Style PREMIUM 銀座本店, our first store in this new format. A feature of the new GINZA Global Style PREMIUM format is that, in addition to our existing order menu, customers can order Heritage j 2.0, a premium-order product with semi-handmade construction. Through this format, we intend to develop customers with more discerning preferences by adding an order menu that pursues the comfort unique to semi-handmade construction.」
The company has newly launched GINZA Global Style PREMIUM at its Ginza flagship store and, through the semi-handmade premium-order product Heritage J 2.0, has stated for the first time its policy of developing customers with more discerning preferences.