Brand Awareness and New Customer Acquisition Through “Gachi Suit”
First written in FY2026-H1. 4 of 7 entries say "Advanced", first in 2026-06-12. Latest entry: FY2026.
3 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「The short drama produced as part of this initiative and distributed via social media and other channels surpassed 100 million cumulative views since its distribution began in October. Purchases by new customers also increased substantially, making a significant contribution to expanding brand awareness.」
Cumulative views of the short drama under the “Gachi Suit” initiative increased from the previously reported figure of more than 30 million to more than 100 million. The company said purchases by new customers also increased substantially. - FY2026-H1First statedAnnual report
「As a new marketing strategy, we defined “a suit appropriate for the occasion” as “Gachi Suits” and promoted the appeal of suits worn for “make-or-break occasions (gachi),” such as presentations, marriage proposals and weddings. As part of this initiative, we produced and distributed short dramas on social media and other channels. Cumulative views exceeded 30 million from their launch in October through the end of January, particularly attracting a strong response from younger audiences. Purchases by new customers consequently increased by approximately 15% year on year, making a significant contribution to expanding brand awareness.」
The company defined “Gachi Suits” as a new product and brand proposition and distributed short dramas on social media and other channels. It explained that cumulative views exceeded 30 million from October through the end of January and that purchases by new customers increased by approximately 15% year on year.