Strengthening CRM Led by Inside Sales
First written in FY2023. 6 of 14 entries say "Advanced", first in 2026-06-26. Latest entry: 2026-11-13.
The whole theme swung hardest in 2017: 2 of 11 companies on the "Worse" side.
20 other companies' latest entry also says "Advanced".
- FY2026RestatedAnnual report
「The Group will increase both order frequency and average order value by strengthening CRM functions and expanding the product platform. Specifically, it will improve the onboarding experience for new customers, conduct ongoing customer sales activities and improve the product based on user feedback.」
The policy of deepening customer engagement and increasing ARPU through stronger CRM remains in place. - FY2025RaisedAnnual report
「To continue improving services with a user-centered approach, the Group will strengthen CRM functions through inside sales and field sales and implement rapid service improvements, with the aim of increasing the number of active users and ARPU.」
Field sales is now explicitly included alongside the previous emphasis on inside sales, broadening the means of strengthening CRM. - FY2024RestatedAnnual report
「To continue improving services with a user-centered approach, the Group will strengthen CRM functions led by inside sales and implement rapid service improvements, with the aim of increasing the number of active users and ARPU.」
The policy of strengthening CRM led by inside sales has been reiterated. - FY2023First statedAnnual report
「To continue improving services with a user-centered approach, the Group will strengthen CRM functions led by inside sales and implement rapid service improvements, with the aim of increasing the number of active users and ARPU.」
The disclosure indicates that CRM functions will be strengthened to reflect user needs in service and product development.