Improving Service Awareness and Brand Recognition
First written in FY2020. 2 of 5 entries say "Reframed", first in FY2021. Latest entry: FY2026.
The whole theme swung hardest in 2025: 3 of 21 companies on the "Worse" side.
20 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「Going forward, to deliver the Company's multifaceted value as a “platform supporting growth industries” to more stakeholders, we will strengthen branding and marketing activities, including disseminating information through various media and social networking services.」
The Company is putting into practice stronger branding and marketing through media and social networking services to communicate its multifaceted value as a platform supporting growth industries to society as a whole, rather than limiting awareness to the industry. - FY2023ReframedAnnual report
「Our Group has received substantial support from entrepreneurs and venture capital firms and attracted attention within the startup industry. However, its name recognition among society as a whole remains low, and improving awareness is an issue. As the “Five-Year Plan for Startup Development” was announced in 2022 and awareness of startups expands, we will undertake initiatives to raise awareness, including actively disseminating startup-related information to society as a whole.」
The Company identified the lack of name recognition across society as an issue, moving beyond the support and attention it receives within the industry, and is placing greater emphasis on raising awareness by actively disseminating startup-related information. - FY2022RestatedAnnual report
「Our Group has set support for growth industries as a business objective and seeks to become a central presence in the startup ecosystem by strengthening collaboration among our Group, startups, venture capital firms, large companies, universities and research institutions, the government and local authorities, the media, and specialized organizations.」
The Company continues to pursue the establishment of its brand as a central presence in the ecosystem and a core company, rather than focusing on awareness-building centered on advertising and promotion. - FY2021ReframedAnnual report
「By strengthening collaboration among our Company, startups, venture capital firms, large companies, universities and research institutions, the government and local authorities, the media, and specialized organizations, we seek to become a central presence in the startup ecosystem. We will establish our brand as a core company supporting growth industries and expand revenue opportunities.」
The focus is shifting from raising awareness through conventional advertising and promotion toward establishing the brand as a central presence in the ecosystem and a core company supporting growth industries. - FY2020First statedAnnual report
「Going forward, after carefully assessing cost-effectiveness, we will consider broader advertising and promotional activities.」
The policy is to expand the scope of advertising and promotion while monitoring cost-effectiveness, moving beyond the previous targeted public relations approach.