Plan to reach 700,000 members by the end of the fiscal year ending August 2021
First written in FY2021-Q3. 7 of 15 entries say "Advanced", first in FY2022-Q1. Latest entry: 2026-08-25.
The whole theme swung hardest in 2023: 3 of 7 companies on the "Worse" side.
3 other companies' latest entry also says "Advanced".
- FY2025RaisedAnnual report
「The Company expects 900,000 to 910,000 members at fiscal year-end. It plans to reduce the churn rate by further improving customer satisfaction and strengthen new memberships through attractive campaigns held 3 times a year, resulting in a net increase of approximately 37,000 to 47,000 members.」
The target for domestic Curves members in the fiscal year ending August 2026 is 900,000 to 910,000, with a net increase of 37,000 to 47,000 members. The Company identified reducing the churn rate and holding campaigns 3 times a year as the means to achieve this. - FY2024-Q3AdvancedAnnual report
「Membership increased by a net 23,000 from 777,000 at the end of the previous consolidated fiscal year to 800,000 (a net increase of 28,000 year on year). (Membership includes members of the online fitness service “おうちでカーブス” and the hybrid in-store and online service “おうちでカーブスＷプラン”.) During the third quarter of the current consolidated fiscal period (March 2024 to May 2024), we concentrated TV commercials in March and April and rolled out web-centered marketing, among other initiatives, continuing to achieve steady results in increasing enrollments among the young segment (ages 50–64).」
Against the plan for 810,000 to 820,000 members at the end of the fiscal year ending August 2024, the number of members at the end of the third quarter was 800,000. This represented an increase of 23,000 from the end of the previous fiscal year, driven by TV commercials and web marketing. - FY2023SoftenedAnnual report
「For the fiscal year ending August 2024, the Company expects the number of members at fiscal year-end to be 810,000 to 820,000, including online members, as it continues to strengthen new memberships by holding attractive campaigns 3 times a year, among other measures.」
The number of members was 777,000 for the fiscal year ended August 2023, below the target of 824,000 set for the fiscal year. For the fiscal year ending August 2024, the Company expects 810,000 to 820,000 members and has changed the target from the previous plan to a range. - FY2023-Q3AdvancedAnnual report
「The number of members increased by 17,000 from 754,000 at the end of the previous consolidated fiscal year to 772,000, an increase of 34,000 from the end of the same period of the previous year. (The number of members includes members of the online fitness service Ouchi de Curves and members of the Ouchi de Curves W Plan, a hybrid service combining in-studio and online services.)」
Against the plan for 824,000 members at the end of the fiscal year ending August 2023, the number of members at the end of the third quarter was 772,000, an increase of 17,000 from the end of the previous consolidated fiscal year. - FY2023-Q2AdvancedAnnual report
「Membership increased by 3,000 from 754,000 at the end of the previous consolidated fiscal year to 758,000, up 39,000 members from the end of the same period of the previous year.」
As of the second quarter, the number of members was 758,000 against the plan for 824,000 members at the end of the fiscal year ending August 2023. - FY2023-Q1AdvancedAnnual report
「Membership increased by 33,000 from 754,000 at the end of the previous consolidated fiscal year to 787,000, including members of the online fitness service "Curves at Home" and the hybrid store-and-online service "Curves at Home W Plan."」
As progress in the first quarter toward the plan for 824,000 members at the end of the fiscal year ending August 2023, the number of members increased by 33,000 from the end of the previous fiscal year to 787,000. - FY2022RaisedAnnual report
「For the fiscal year ending August 2023, the Company expects the number of members at fiscal year-end to reach 824,000, including online members, an increase of 70,000 from the end of the fiscal year ended August 2022. To continue restoring membership, the Company will strengthen new memberships by holding attractive campaigns 3 times a year, among other measures.」
Although the number of members at the end of the fiscal year ended August 2022 was 754,000, below the assumed 760,000, the Company set a target of 824,000 members at the end of the fiscal year ending August 2023, an increase of 70,000 from the end of the previous fiscal year. - FY2022-Q3Progress in member recovery and failure to meet the initial assumptionsAnnual report
「During the third quarter of the consolidated fiscal year under review (March to May 2022), the Company ran TV commercials in March and April and developed integrated media-mix marketing with web advertising and other media. As a result, the number of members increased by 18,000 from the end of the previous quarter, marking steady progress toward the highest-priority issue of an early recovery in membership. However, new membership was sluggish, particularly among seniors aged 65 and over, as social activity stagnated through the end of March due to the spread of the Omicron variant and the implementation of priority preventive measures. Consequently, the number of members at the end of the third quarter of the consolidated fiscal year under review was below the initial assumption.」
The number of members increased by 18,000 from the end of the previous quarter, indicating progress in recovery, but was below the initial assumption due to the impact of the Omicron variant and other factors. - FY2022-Q2AdvancedAnnual report
「Membership, the most important indicator of business recovery, increased by 25,000 from 693,000 at the end of the previous consolidated fiscal year to 718,000, including online members.」
As progress toward member recovery, the number of members increased by 25,000 from the end of the previous consolidated fiscal year to 718,000. - FY2022-Q1AdvancedAnnual report
「The number of members, the most important indicator of business recovery, increased by 54,000 from 693,000 at the end of the previous consolidated fiscal year to 748,000, including online members.」
The number of members increased by 54,000 from the end of the previous consolidated fiscal year to 748,000, indicating progress in member recovery. - FY2021RaisedAnnual report
「For the fiscal year ending August 2022, the company expects new memberships to recover through measures including 3 attractive campaigns during the year, and forecasts 798,000 members at fiscal year-end, including online members.」
The previous plan for 700,000 members at the end of the fiscal year ending August 2021 fell short, with actual membership of 693,000, while the target for the end of the following fiscal year has been set at 798,000, including online members. - FY2021-Q3First statedAnnual report
「During the third-quarter consolidated accounting period (March 2021 to May 2021), the company launched TV commercials in April 2021 and developed a media-mix marketing campaign incorporating web advertising and other media to achieve its highest-priority objective of an early recovery in membership. It also began recruiting new members for the online exercise class “At Home Curves” and is pursuing the challenge of creating a new business model combining online and in-store services. However, progress toward the plan announced on 9 April 2021 for 700,000 members at the end of the fiscal year ending August 2021, excluding online members, is behind schedule because the number of new members fell below the plan.」
The company identified an early recovery in membership as its highest-priority objective and planned to reach 700,000 members, excluding online members, by the end of the fiscal year ending August 2021, but explained that progress was behind schedule because new memberships fell below plan.