Expanding Global Sales Channels and Sales of Battery and Electronic Products

「We also entered into a brand license agreement with Energizer Holdings, Inc. to build a more effective brand architecture aimed at expanding product sales and awareness.」

「The Company plans to use the sales channels of SILITECH TECHNOLOGY CORPOARTION, which has newly become the Company’s largest shareholder, and its corporate group, improve efficiency in procurement and manufacturing by using global resources, share international legal and tax expertise, and expand into new business fields,」

「In the battery business, the Company worked on sales promotion through mass shipments of nickel-metal hydride batteries for the automotive accessories market, sample shipments for the power backup market, continued sponsorship of concerts that use its batteries to power audio equipment, the launch of alkaline batteries featuring designs promoting disaster-preparedness stockpiling through a collaboration with Yoshimoto Shinkigeki, continued sponsorship of the Mini 4WD Japan Cup, and achieving cumulative shipments of 1.5 billion lithium batteries.」

「The Company worked to strengthen resilience to higher raw-material prices through cost reductions using value engineering and thorough expense reductions, and to acquire and develop new businesses and customers.」

「In the electronic components business, the Company commercialised a Bluetooth® Low Energy module. In the nickel-metal hydride battery business, it achieved cumulative production of 5 billion units, added products to the hometown tax donation reward programme, and continued to sponsor concerts that use its batteries to power audio equipment. In the alkaline battery business, it continued to sponsor the Mini 4WD Japan Cup and worked on sales promotion.」

「The Company worked to strengthen resilience to higher raw-material prices and utility costs through cost reductions using value engineering and thorough expense reductions, and to acquire and develop new businesses and customers. In the alkaline battery business, it also worked on sales promotion, including continuing to sponsor the Mini 4WD Japan Cup,」

「While parts procurement difficulties and logistics disruptions persisted, the Company worked to ensure reliable product supplies to customers, strengthen resilience to higher raw-material prices through cost reductions using value engineering and thorough expense reductions, review selling prices, and develop new customers.」

「While parts procurement difficulties and logistics disruptions persisted, the Company worked to ensure reliable product supplies to customers, strengthen resilience to higher raw-material prices through cost reductions using value engineering and thorough expense reductions, review selling prices, and develop new customers. In the alkaline battery business, it also worked on product development and sales promotion, including launching batteries featuring Ultraman and Ultra Seven designs and continuing to sponsor the Mini 4WD Japan Cup.」

「Recognising that expanding sales to regions, distribution channels, markets and new equipment manufacturers where demand is growing is necessary to secure and expand revenue, the Company is working to strengthen its marketing and sales capabilities.」

「The Company also began mass shipments of nickel-metal hydride batteries for the automotive accessories market, with improved discharge performance at low temperatures, and began selling high-capacity cylindrical manganese dioxide lithium primary batteries for smart meters and security equipment, offering low self-discharge and long-term storage, as well as nickel-metal hydride battery systems for the transportation infrastructure market. It also exhibited at trade shows and worked to expand the business.」

「To achieve the goals of the Group’s strategic Framework “10-Year Plan” and medium-term business plan “R1,” the Company is working to transform the quality of its existing businesses. In the alkaline battery business, it decided to transfer its shares in PT FDK INDONESIA to Energizer International Group B.V. in order to stabilise the business and establish profitable growth by leveraging high-quality products, a fast supply structure and its long-established sales network with distributors, focusing on the domestic retail market business, including domestic competitors and private-label products, and strengthening its business foundation through further enhancement of domestic added value. The transfer of PT FDK INDONESIA to Energizer International Group B.V. was completed on 1 October 2020.」

「The Company also launched the FUJITSU alkaline battery “Premium S,” featuring improved long-lasting performance, shelf life and leak resistance, and worked to increase supply volumes for the Christmas and year-end sales season, the peak season in the consumer market, together with nickel-metal hydride batteries for retail applications.」

「Against this backdrop, the Group brought together its strengths in battery technology, circuit technology and power electronics to develop offerings centred on batteries and enhanced with electronic technology. It worked to acquire new customers and expand sales in Japan and overseas in conventional markets such as home appliances, power backup and automotive accessories, as well as in new markets such as IoT, mobility and social infrastructure, which are expected to achieve significant growth.」

「The Company worked to expand sales of battery solutions that combine its strengths in battery technology, circuit technology and power electronics, targeting both conventional markets such as home appliances, power backup and automotive accessories, and new markets and customers in Japan and overseas, including IoT, mobility and social infrastructure, which are expected to achieve significant growth.」

「Against this backdrop, the Group brought together its strengths in battery technology, circuit technology and power electronics to develop battery solutions centred on batteries and enhanced with electronic technology. It worked to acquire new customers and expand sales in Japan and overseas in the conventional home appliance, power backup and automotive accessories markets, as well as in the new IoT, mobility and social infrastructure markets, which are expected to achieve significant growth.」

「Against this backdrop, the Group brought together its strengths in battery technology, circuit technology and power electronics to develop battery solutions centred on batteries and enhanced with electronic technology. It worked to acquire new customers and expand sales in Japan and overseas in the conventional home appliance, power backup and automotive accessories markets, as well as in the new IoT, mobility and social infrastructure markets, which are expected to achieve significant growth.」

「Against this backdrop, the Group brought together its strengths in battery, circuit and power electronics technologies and worked to develop new customers and expand sales in Japan and overseas for battery-centered solutions combining batteries with electronic technologies, targeting existing markets such as consumer electronics, backup power supplies and automotive accessories, as well as new markets such as IoT, mobility and social infrastructure, where significant growth is expected in the future.」

「For the consumer market, while retail sales of alkaline and nickel-metal hydride batteries in North America remained difficult to grow, the Company worked to increase supply volumes for internet sales applications.」

「For the consumer market, in addition to expanding sales of FUJITSU alkaline batteries whose performance was improved during the previous fiscal year, the Company worked to increase supply volumes of alkaline and nickel-metal hydride batteries for OEM and private-label sales applications.」

「For the consumer market, in addition to expanding sales of FUJITSU alkaline batteries whose performance was improved during the previous fiscal year, the Company worked to increase supply volumes for OEM and private-label sales applications.」

「The Company is expanding global distribution channels and sales of its existing batteries and electronic products and, through the rollout of energy-related solution products leveraging synergies between its battery and electronic technologies,」

「For the consumer market, in addition to expanding sales of FUJITSU alkaline batteries whose performance was improved during the previous fiscal year, the Company worked to increase supply volumes of alkaline and nickel-metal hydride batteries for OEM and private-label sales applications, as well as alkaline batteries entering the peak Christmas and year-end sales season.」

「As part of the promotion of FUJITSU rechargeable batteries, which have been highly rated as environmentally conscious products, the Company distributed an image sound in Japan and overseas, held a live event in collaboration with its composer, and worked to raise global brand awareness through social media and other channels.」

「For the consumer market, the Company worked to revise its sales structure to address diversifying distribution formats and to develop products tailored to each customer’s concept. It also worked to raise global brand awareness by strengthening its marketing capabilities and promotional activities using the internet and social media.」

「The Company is expanding global distribution channels and sales of its existing batteries and electronic products and, through the rollout of energy-related solution products leveraging synergies between its battery and electronic technologies,」