Building a Customer-Led Brand Through Co-Creation of Value

「In our consumer-facing B2C business, we have established the vision of creating moving experiences through the craftsmanship and technology of Tsubame-Sanjo and delivering genuine richness to consumers.」

「Returning to our roots as a listed company, and to continue meeting the expectations of our stakeholders, we formulated the long-term vision “VISION2030” toward 2030: “Going beyond No. 1 in Customer Satisfaction — becoming a brand that delivers sustainable happiness to people around the world through innovation originating in Tsubame-Sanjo.”」

「Expansion of the Takumi Premium product lineup and increased sales of the Takumi Craft hair dryer through hair-salon channels」

「In our core home-appliance business, as a lifestyle manufacturer that creates genuine richness, we will focus on the “Takumi Premium” and “Kando Simple” brand lines to offer customers high-value-added products. Through better product experiences, we aim to increase the number of TWINBIRD fans and maximize customer lifetime value.」

「Although the lineup products comprising the “Takumi Premium” brand line, including the fully automatic coffee maker and Takumi Boulanger Toaster, as well as household refrigerators and freezers, continued to perform steadily, revenue declined because shipments of large OEM products had been completed in the previous fiscal year.」

「Although the flagship fully automatic coffee maker and Takumi Boulanger Toaster in the “Takumi Premium” brand line, as well as products in the household refrigerator-freezer lineup, continued to perform steadily,」

「In addition to the three-year medium-term management plan, we formulated the long-term vision “VISION2030.” We aim to become “a brand that delivers sustainable happiness to people around the world through innovation originating in Tsubame-Sanjo, going beyond ‘No. 1 in Customer Satisfaction.’”」

「The fully automatic coffee maker, a flagship product in the “Takumi Premium” brand line that embodies the techniques and tacit knowledge of artisans through the power of appliances, has performed well as it entered its peak demand season. We also began selling the strategic new “Takumi Boulanger Toaster” at consumer electronics retailers and e-commerce sites nationwide on 17 November last year.」

「In October, we announced a company-name change, our transformation into a lifestyle manufacturer, and two strategic new medium-sized refrigerators: the “Refrigerator You Can Use Without Reaching” and the “See-Through Refrigerator.”」

「In the medium-term management plan announced in April 2020, the TWINBIRD Group identified “enhancing TWINBIRD brand value,” “improving management quality” and “advancing growth businesses” as its basic strategies.」

「In the medium-term management plan announced in April 2020, the TWINBIRD Group identified “enhancing TWINBIRD brand value,” “improving management quality” and “advancing growth businesses” as its basic strategies.」

「To build a foundation supporting these strategies and transformations aimed at enhancing brand value, and to communicate that we are a brand originating in Niigata and Tsubame-Sanjo, we established two brand lines on 9 November 2021 under the concept of pursuing “appliances with genuine value.”」

「Against this backdrop, in the medium-term management plan announced in April 2020, the TWINBIRD Group identified “enhancing TWINBIRD brand value,” “improving management quality” and “advancing growth businesses” as its basic strategies. We worked to strengthen our financial position by transforming our business structure and pursued initiatives to advance our growth business, the FPSC business.」

「In the medium-term management plan announced in April last year, the TWINBIRD Group identified “enhancing TWINBIRD brand value,” “improving management quality” and “advancing growth businesses” as its basic strategies.」

「To create loyal customers, we will provide products and services that satisfy them and seek to maximize lifetime value by increasing the number of TWINBIRD fans through ongoing customer engagement.」

「To become a company that meets the expectations of all our stakeholders, the TWINBIRD Group has established a new corporate vision, “No. 1 in Customer Satisfaction,” based on its management philosophy. We will listen sincerely to our customers and aim to remain a company that continuously delivers products and services that satisfy customers through craftsmanship rooted in the artisan culture of the Tsubame-Sanjo region of Niigata Prefecture.」

「We will use the Nihombashi Gate Office, Gate CAFE, the head-office showroom, social media, the call center and other channels to accurately capture “the voice of the customer” and reflect it in product planning as we develop high-value-added products.」

「December 2017: Opened “Gate CAFE” on the first floor of the Tokyo branch in Nihombashi, Chuo-ku, Tokyo.」

「We will deepen two-way communication with customers by making full use of the experiential strategic showrooms at our head office and Tokyo branch, our official Facebook page and our website. At the same time, while incorporating customer feedback, we will strengthen our design capabilities, take on the challenge of developing new technologies and launch highly original, high-quality, high-value-added products in order to build the corporate brand.」