Transforming the Sales Channel Structure and Expanding Overseas Sales
First written in FY2016. 14 of 22 entries say "Advanced", first in FY2017. Latest entry: FY2027-H1.
- FY2027-H1AdvancedAnnual report
「As a result, revenue for the interim accounting period was ¥4,677 million, up 10.1% year on year, driven by growth in the highly profitable B2B business following the development of new sales channels. The B2B business's share of revenue also rose 6.3 percentage points, from 25.4% in the same period of the previous year to 31.7%.」
The company expanded its B2B business through the development of new sales channels, raising its share of revenue by 6.3 percentage points from 25.4% in the same period of the previous year to 31.7%. - FY2026AdvancedAnnual report
「As part of our overseas expansion, we began selling in South Korea in February the fully automatic coffee maker and Takumi Boulanger Toaster from the “Takumi Premium” brand line, which have been well received in Japan.」
For overseas sales, sales of the “Takumi Premium” fully automatic coffee maker and Takumi Boulanger Toaster began in South Korea in February 2026. - FY2024RestatedAnnual report
「For our own-brand and OEM businesses currently operating in East Asian markets such as Taiwan and South Korea, we are working with business partners to expand our sales channels into Southeast Asia, where populations are expected to grow, high economic growth rates are being maintained and many countries have close ties with Japan.」
Continues the overseas sales policy of expanding from East Asia into Southeast Asia through collaboration with business partners, building on the own-brand and OEM businesses. - FY2024-Q3AdvancedAnnual report
「We began selling the strategic new “Takumi Boulanger Toaster” at home-appliance retailers and e-commerce sites nationwide on 17 November last year.」
The new product was introduced through both physical and digital sales channels, with sales beginning at home-appliance retailers and e-commerce sites nationwide. - FY2023-Q3AdvancedAnnual report
「In October, we announced a strategic new medium-sized refrigerator and concentrated the rollout of large new products, including introduction of the product at approximately 1,000 home-appliance retailers nationwide.」
A strategic new product was introduced at approximately 1,000 stores nationwide, marking concrete progress in the sales-channel rollout. - FY2022RestatedAnnual report
「Under the “transformation of sales channels,” we will increase the number of points of sale that express the TWINBIRD worldview, including through an integrated redesign of our website and e-commerce site, and maximize customer experience value by integrating physical and digital channels.」
The existing policy of using D2C, e-commerce and direct sales as venues for brand experiences and customer contact has been made more concrete through an integrated redesign of the website and e-commerce site and the integration of physical and digital channels, although this remains at the planning stage. - FY2021ReframedAnnual report
「We will establish a structure to expand our D2C (e-commerce and direct-sales) business and make it function as a vehicle for brand experiences and customer retention, while expanding revenue and profit and improving efficiency.」
Explicitly states the policy of developing D2C, e-commerce and direct sales as channels for brand experiences and customer retention, in addition to expanding channels through overseas partners. - FY2021-Q3AdvancedAnnual report
「In addition to the impact of lower revenue, selling, general and administrative expenses increased due to higher logistics costs associated with larger products and increased strategic investment related to the development of new sales channels, including the points-services market.」
Confirms that the company is developing new sales channels, including the points-services market, in addition to overseas sales. It also records increased strategic investment associated with this expansion. - FY2020ReframedAnnual report
「In our overseas business, we will use our network to develop relationships with promising local partners in Asia. By combining high-value-added products that strongly reflect our distinctive strengths with the needs of local customers, we will develop products unique to TWINBIRD. Through collaboration with our partners, we will expand our sales channels and build the TWINBIRD brand.」
The overseas-business approach has been made more specific, moving from the previous target of an overseas sales ratio of at least 20% to developing local Asian partners, introducing high-value-added products locally and expanding channels through collaboration. - FY2019AdvancedAnnual report
「Last November, we exhibited at the First China International Import Expo and received a favorable response. Based on this experience, we will focus on e-commerce in the Chinese market through our consolidated subsidiary, Twinbird Electric (Shenzhen) Co., Ltd., and continue providing Japanese-made beauty appliances to the increasingly attractive beauty market.」
Describes a concrete overseas sales initiative centered on e-commerce in China and Japanese-made beauty appliances, following the company’s exhibition at the China International Import Expo. - FY2018RestatedAnnual report
「We will pursue business growth by actively expanding sales in China through our consolidated subsidiary, Twinbird Electric (Shenzhen) Co., Ltd., deepening relationships with distributors in South Korea, Taiwan and Hong Kong, and developing new sales channels in Southeast Asia and other markets.」
Continues the policy of expanding the overseas business through sales in China, deeper distributor relationships and new sales channels in Southeast Asia and elsewhere. - FY2017AdvancedAnnual report
「For overseas sales, in addition to products for China, South Korea, Hong Kong and Taiwan, we have received orders for products destined for Vietnam and begun deliveries.」
Records concrete progress in overseas sales, with orders received and deliveries begun for Vietnam in addition to existing markets. - FY2016First statedAnnual report
「For overseas sales, in addition to expanding sales in China through our consolidated subsidiary, Twinbird Electric (Shenzhen) Co., Ltd., and deepening relationships with distributors in South Korea, Hong Kong and Taiwan, we will actively develop new sales channels, primarily targeting Southeast Asia by leveraging our location in Nihombashi, Chuo-ku, Tokyo, with the aim of raising the overseas sales ratio to 20% or more.」
The policy is to target an overseas sales ratio of at least 20% through sales in China, deeper relationships with existing distributors and the development of new channels in Southeast Asia.