Establishing New Sales Channels, Including E-Commerce Sites

「The web marketing division experienced a decline following the pull-forward demand ahead of the price revision implemented in March, but conditions have now normalized and revenue exceeded the same period of the previous fiscal year. The division will continue developing its owned media and working to improve the purchase rate by making the sales process more efficient in order to increase unit sales.」

「Revenue in the web marketing division was ¥492 million, up 3.4% year on year. The division continues to develop its owned media and work to improve the purchase rate by making the sales process more efficient, while maintaining the sales cost per unit and increasing unit sales.」

「The web marketing division continues to develop owned media and work to improve the purchase rate in order to increase unit sales while maintaining the sales cost per unit.」

「The web marketing division is focusing on developing owned media and has introduced sales support software to improve the purchase rate, with results beginning to emerge.」

「The web marketing division is focusing on developing owned media. Instagram has more than 13,000 followers, while the “Trim Mizu Lab” water and health information site has grown into a media platform with more than 10,000 daily views. We are currently working to strengthen branding and improve the efficiency of the sales process in order to expand the business while balancing growth with CPA, or customer acquisition cost.」

「Meanwhile, web marketing, on which we are focusing to build new sales channels both to mitigate the risk of fewer face-to-face sales opportunities, as seen during COVID-19, and to promote future growth, has been launched successfully, and we will continue working to expand it further.」

「In web marketing, on which we have focused since the previous fiscal year with a view to the post-COVID period, we have steadily grown by improving the sales environment, including reviewing customer journeys and strengthening the e-commerce site. Going forward, we will expand it as one of our new sales channels while balancing growth with cost efficiency.」

「In web marketing, on which we have focused since the previous fiscal year in response to the prolonged COVID-19 pandemic, both the number of information requests, a leading KPI, and actual unit sales reached record highs, showing steady growth toward establishing a new sales channel. In July, we launched new “Champagne Gold” and “Platinum Green” colors for the web-exclusive product “TRIM ION CURE” as a sales enhancement measure. The owned media platform also grew to just under 10,000 daily active users. We will continue enhancing its content to improve the efficiency of sales while increasing awareness of water ionizers.」

「We are focusing on web marketing to build new sales channels, both to mitigate the risk of fewer face-to-face sales opportunities, as seen during COVID-19, and to promote future growth. Although this remains at the upfront investment stage, the numbers of information requests and units sold are increasing steadily.」

「The web sales channel has been launched successfully, and we will continue working to increase business performance. On 8 December, we relaunched “TRIM ION CURE” exclusively for web sales. The numbers of inquiries, requests for information and completed sales contracts for water ionizers are currently increasing steadily.」

「At the same time, face-to-face sales opportunities have been constrained by COVID-19, including by the number of participants. Accordingly, based on the view that building new sales channels is essential for sustainable growth, we plan to make approximately ¥300 million in upfront investment during the current fiscal year to establish web sales at an early stage as a business-division-level sales channel.」

「To provide that platform and establish new non-face-to-face sales channels at an early stage, we have formed a project team for web initiatives and are working to develop the web environment and optimize advertising campaigns. We aim to expand the operation to the scale of a business division by the end of the current fiscal year.」

「We have formed a project team for web initiatives and are working energetically to establish the necessary structure as soon as possible. In addition, significantly increasing sales through web-based channels requires a market environment that enables a shift from the current model of going to customers to sell to a model in which customers come to us to make purchases.」

「As a means of accommodating that model, we are also working on web initiatives, including preparing an e-commerce site.」

「In addition to recovering current business performance, we will take a medium- to long-term perspective and work to build the foundation for significant expansion of water ionizer adoption by conducting research to establish the higher level of evidence described above, developing new sales channels and strengthening PR activities.」

「We are also developing new sales channels, strengthening PR and developing new products incorporating new technologies. Together with the research needed to establish stronger evidence described above, these efforts are building the foundation for a significant expansion in the adoption of water ionizers.」

「We believe it is essential to establish online sales through e-commerce sites and other web-based channels as new sales channels. To this end, we will focus on the initiatives described in ①, ② and ③ above and work to create a market environment that enables a shift from the current model of going to customers to sell to a model in which customers come to us to make purchases.」