Development of the new beauty hair-removal brand “コロリー”
First written in FY2018-Q1. 4 of 8 entries say "Advanced", first in FY2018-Q3. Latest entry: FY2020-Q1.
No other company in this theme has enough history to compare yet.
- FY2020-Q1AchievedAnnual report
「In April 2019, the Coloree brand was unified under the MUSEE PLATINUM brand」
The planned unification of the Coloree and MUSEE PLATINUM brands through the previous fiscal year was implemented in April 2019. - FY2019AdvancedAnnual report
「As stated in the “Notice Concerning Brand Unification at MUSEE PLATINUM Co., Ltd.” announced on 4 February 2019, the Company decided to unify the Coloree brand under the MUSEE PLATINUM brand from 1 April 2019 and temporarily closed all stores to prepare for the integration.」
The policy of continuing to operate Coloree progressed to temporarily closing all stores and preparing for integration toward unification under the MUSEE PLATINUM brand on 1 April 2019. - FY2019-Q3ReframedAnnual report
「Beginning in the third quarter, the Coloree brand planned to reduce its advertising placements, and contract bookings and merchandise sales increased moderately. Treatment revenue increased from both the same period of the previous year and the second quarter, while brand revenue remained strong at 280.4% of the prior-year level.」
Coloree shifted from aggressive advertising investment in the first half to a policy of planned reductions in advertising placements in the third quarter, and brand revenue reached 280.4% of the prior-year level. - FY2019-Q2AdvancedAnnual report
「The Coloree brand continued to invest actively in advertising to acquire new customers, and contract bookings remained strong at 603.9% of the level in the same period of the previous year. Treatment revenue also increased moderately as the number of customer visits for treatments rose with the increase in customer contracts. In addition to the membership program with benefits launched in the first quarter, the Company began selling its own-brand cosmetics alongside its beauty hair-removal courses, and brand revenue remained strong at 294.0% of the prior-year level. However, selling, general and administrative expenses rose to 186.2% of the prior-year level due to the increase in advertising expenses and other factors, and brand profit remained below the level of the same period of the previous year.」
Coloree began selling its own-brand cosmetics alongside its membership program with benefits, resulting in contract bookings of 603.9% and brand revenue of 294.0% of the prior-year levels. However, brand profit fell below the level of the same period of the previous year due to advertising and other expenses. - FY2019-Q1AdvancedAnnual report
「At the コロリー brand, the company made active advertising investments to continue acquiring new customers and introduced a membership programme with benefits such as discounts on cosmetics as a new initiative. Contract acquisition remained strong at 1,172% of the level in the same period of the previous year, while treatment revenue was 288% of the year-earlier level.」
The Company introduced a membership program with benefits as a measure to acquire new customers, and contract bookings and treatment revenue substantially exceeded the same period of the previous year. - FY2018-Q3AdvancedAnnual report
「Under the “Coloree” brand, the Company expanded its beauty hair-removal courses, including “Facial Care” and “Custom Hair Removal,” to continue acquiring new customers with a view to contributing to sales and profit from the following fiscal year onward.」
For Coloree, the Company expanded its courses to include Facial Care, Custom Hair Removal and other offerings to acquire new customers. - FY2018-Q2RestatedAnnual report
「In the beauty hair-removal segment, the Company operated the “MUSEE PLATINUM” and “Coloree” beauty hair-removal salons, planned and sold cosmetics under its own brand, operated an e-commerce site, sold its own advertising media, and operated “MAQUIA” eyelash salons.」
Operations continued across multiple brands and related services in the beauty hair-removal segment, including Coloree. - FY2018-Q1First statedAnnual report
「In the beauty hair-removal segment, MUSEE PLATINUM Co., Ltd. operated the “MUSEE PLATINUM” beauty hair-removal salons, planned and sold cosmetics under the brand, operated an e-commerce site, sold the Company’s advertising media, and operated “MAQUIA” eyelash salons. It also began operating the new beauty hair-removal salon brand “Coloree” in April 2017.」
The new beauty hair-removal salon brand “Coloree” began operations in April 2017.