Promoting cosmetics sales through the introduction of shopping credit
First written in FY2018-Q2. 4 of 6 entries say "Advanced", first in FY2018-Q3. Latest entry: FY2019.
No other company in this theme has enough history to compare yet.
- FY2019AdvancedAnnual report
「Merchandise sales increased quarter after quarter through the sale of the company's own-brand cosmetics alongside beauty hair-removal courses and the introduction of subscription plans, reaching 174.8% of the previous year's level for the full year.」
In addition to combined cosmetics sales, the company launched a subscription purchase plan, resulting in full-year merchandise revenue of 174.8% of the level in the previous fiscal year. - FY2019-Q3RestatedAnnual report
「Merchandise revenue continued to perform strongly at 188.4% of the level in the corresponding period of the previous year, supported by sales of its own-brand cosmetics together with beauty hair-removal courses and the subscription purchase plan.」
The company continued the combined sale of cosmetics with beauty hair-removal courses and the subscription purchase plan, with merchandise revenue continuing to perform strongly at 188.4% of the level in the corresponding period of the previous year. - FY2019-Q2AdvancedAnnual report
「As a result, service revenue followed a downward trend at 91.3% of the level in the corresponding period of the previous year. Merchandise revenue, however, continued to perform strongly at 202.1% of the level in the corresponding period of the previous year, supported by sales of its own-brand cosmetics together with beauty hair-removal courses, which began in the third quarter of the previous consolidated fiscal year, and the subscription purchase plan.」
The company continued the combined sale of cosmetics with beauty hair-removal courses, and the subscription purchase plan also contributed, with merchandise revenue reaching 202.1% of the level in the corresponding period of the previous year. - FY2019-Q1AdvancedAnnual report
「Under the ミュゼプラチナム brand, service revenue followed a slight downward trend. However, sales of its own-brand cosmetics together with beauty hair-removal courses, which began in the third quarter of the previous fiscal year, continued to perform strongly. In addition, the company launched a subscription purchase plan as a new merchandise sales initiative, and merchandise sales continued to perform strongly at 247% of the level in the corresponding period of the previous year.」
The company continued the combined sale of cosmetics with beauty hair-removal courses and launched a new subscription purchase plan, resulting in merchandise sales reaching 247% of the level in the corresponding period of the previous year. - FY2018-Q3AdvancedAnnual report
「Under the ミュゼプラチナム brand, merchandise sales performed strongly at 214% of the level in the corresponding period of the previous year, as the company promoted sales of its own-brand cosmetics together with beauty hair-removal courses, despite a slight downward trend in service revenue.」
The company promoted the combined sale of beauty hair-removal courses and its own-brand cosmetics, with merchandise sales reaching 214% of the level in the corresponding period of the previous year. - FY2018-Q2First statedAnnual report
「From the second quarter, the company introduced shopping-credit payments through a credit company as a new customer payment method. By promoting sales of its own-brand cosmetics together with beauty hair-removal courses, it significantly increased merchandise sales.」
The company introduced shopping-credit payments from the second quarter and launched a new sales initiative to promote the combined sale of beauty hair-removal courses and cosmetics.