Coloree’s contribution to revenue and profit from the following fiscal year onward
First written in FY2018-Q1. 6 of 11 entries say "Advanced", first in FY2019-Q1. Latest entry: FY2020.
No other company in this theme has enough history to compare yet.
- FY2020ReframedAnnual report
「Although segment profit tended to decline in the second half as revenue fell, it ended the full year higher than in the previous fiscal year, owing to improved advertising efficiency from unifying the beauty hair-removal brands.」
The focus shifted from a structure aimed at Coloree alone contributing to profit from the following fiscal year onward to more efficient advertising investment through the unification of the beauty hair-removal brands and improved profit for the segment as a whole. - FY2020-Q3AdvancedAnnual report
「Although revenue temporarily struggled due to the impact of the October 2019 consumption tax increase, store closures caused by typhoons and other factors, segment revenue remained at 102.0% of the prior-year level and segment profit at ¥1,019 million, compared with a loss of ¥531 million in the same period of the previous year, supported by the revenue and profit growth through the second quarter and more efficient advertising investment.」
For the beauty hair-removal segment following the brand integration, segment profit improved from a loss of ¥531 million in the same period of the previous year to a profit of ¥1,019 million through more efficient advertising investment and other measures. - FY2020-Q2AdvancedAnnual report
「Segment revenue remained strong at 108.4% of the prior-year level, supported by strong sales of the “S.S.C. EPI PHOTO SKIN CARE PRO” home-use light-based beauty device, which began being sold under the MUSEE PLATINUM brand in April 2019, and efforts to accelerate new store openings under the MAQUIA brand. Segment profit continued to improve substantially, reaching ¥1,607 million compared with a loss of ¥560 million in the same period of the previous year, due in part to the reduction in advertising expenses following the integration of the beauty hair-removal brands.」
Segment profit improved from a loss of ¥560 million in the same period of the previous year to a profit of ¥1,607 million, due in part to lower advertising expenses following the integration of the beauty hair-removal brands. The plan to achieve Coloree’s contribution to profitability progressed into cost efficiency and profit improvement following the brand integration. - FY2020-Q1AdvancedAnnual report
「To achieve an early improvement in profitability and maximum customer convenience in the beauty hair-removal segment, the Company unified the Coloree brand under the MUSEE PLATINUM brand in April 2019 and implemented measures including cost reductions through more efficient advertising investment and enhanced personnel training to improve treatment efficiency going forward.」
The plan to achieve Coloree’s contribution to sales and profit progressed to measures for an early improvement in profitability through brand unification, more efficient advertising investment and enhanced personnel training, and reached the implementation stage. - FY2019AdvancedAnnual report
「To achieve an early improvement in profitability and maximum customer convenience, the Company decided to unify the Coloree brand under the MUSEE PLATINUM brand from April 2019 and began initiatives to increase treatment revenue through more efficient beauty hair-removal treatments and reduce costs through more efficient advertising investment.」
The plan to achieve Coloree’s contribution to profit from the following fiscal year onward was reorganized around an early improvement in profitability through brand unification, more efficient treatments and more efficient advertising investment. - FY2019-Q3ReframedAnnual report
「As stated in the “Notice Concerning Brand Unification at MUSEE PLATINUM Co., Ltd.” announced on 4 February 2019, the Company plans to unify all Coloree stores under the MUSEE PLATINUM brand from 1 April 2019, with the aim of making effective and maximum use of the human resources in the beauty hair-removal segment and achieving an early improvement in profitability and maximum customer convenience through more efficient beauty hair-removal treatments and advertising investment.」
The measures aimed at Coloree’s contribution to sales and profit were reorganized into a plan to unify all stores under the MUSEE PLATINUM brand from 1 April 2019 and improve the efficiency of human resources and advertising investment. - FY2019-Q2AdvancedAnnual report
「The Coloree brand continued to invest actively in advertising to acquire new customers, and contract bookings remained strong at 603.9% of the level in the same period of the previous year. Treatment revenue also increased moderately as the number of customer visits for treatments rose with the increase in customer contracts. In addition to the membership program with benefits launched in the first quarter, the Company began selling its own-brand cosmetics alongside its beauty hair-removal courses, and brand revenue remained strong at 294.0% of the prior-year level. However, selling, general and administrative expenses rose to 186.2% of the prior-year level due to the increase in advertising expenses and other factors, and brand profit remained below the level of the same period of the previous year.」
Concrete growth in contract bookings and brand revenue was indicated for Coloree’s contribution to sales and profit from the following fiscal year onward. However, profit remained below the level of the same period of the previous year, and the achievement of the target itself was not stated. - FY2019-Q1AdvancedAnnual report
「At the コロリー brand, the company made active advertising investments to continue acquiring new customers and introduced a membership programme with benefits such as discounts on cosmetics as a new initiative. Contract acquisition remained strong at 1,172% of the level in the same period of the previous year, while treatment revenue was 288% of the year-earlier level.」
For Coloree, which is intended to contribute to sales and profit from the following fiscal year onward, concrete progress was indicated in contract bookings and treatment revenue through advertising investment and the introduction of a membership program. This does not state that the target was achieved. - FY2018-Q3RestatedAnnual report
「Under the “Coloree” brand, the Company expanded its beauty hair-removal courses, including “Facial Care” and “Custom Hair Removal,” to continue acquiring new customers with a view to contributing to sales and profit from the following fiscal year onward.」
The Company continues to expand Coloree’s courses to acquire new customers, maintaining its policy of targeting a contribution to sales and profit from the following fiscal year onward. - FY2018-Q2RestatedAnnual report
「For the new “Coloree” brand, the Company continued to make aggressive advertising investments to acquire new customer contracts, with a view to contributing to sales and profit from the following fiscal year onward.」
The Company continues to invest in advertising to acquire new customers, with the aim of Coloree contributing to sales and profit from the following fiscal year onward. - FY2018-Q1First statedAnnual report
「For the new beauty hair-removal salon brand Coloree, the Company made aggressive advertising investments to acquire new customer contracts with a view to contributing to sales and profit from the following fiscal year onward.」
For Coloree, the Company is investing in advertising to acquire new customer contracts, with the aim of contributing to sales and profit from the following fiscal year onward.