Focus on high-value-added smartphone models and restrained scale
First written in FY2016. 10 of 19 entries say "Advanced", first in FY2017-Q1. Latest entry: FY2021.
0 other companies' latest entry also says "Achieved".
- FY2021AchievedAnnual report
「In Mobile Communications, progress in improving the earnings structure of the smartphone business enabled the company to eliminate the operating loss.」
In fiscal 2020, operating income in the Mobile Communications category swung from an operating loss in the previous fiscal year to operating income of ¥27.671 billion, achieving profitability in fiscal 2020. - FY2021-Q2AdvancedAnnual report
「Within the EP&S segment, the Mobile Communications category recorded operating income of ¥1.674 billion and ¥20.494 billion in the cumulative second quarters of fiscal 2019 and fiscal 2020, respectively.」
The Mobile Communications category improved from operating income of ¥1.674 billion in the same period of the previous year to ¥20.494 billion. - FY2020AdvancedAnnual report
「Within the EP&S segment, the Mobile Communications category recorded operating losses of ¥97.136 billion and ¥21.057 billion in fiscal 2018 and fiscal 2019, respectively.」
The smartphone business continued to report an operating loss, but the loss narrowed from ¥97.136 billion to ¥21.057 billion due to reductions in operating expenses and other measures, indicating progress toward eliminating the operating loss in fiscal 2020. - FY2020-Q3AdvancedAnnual report
「Within the EP&S segment, operating income (loss) for the Mobile Communications category in the cumulative third quarters of fiscal 2018 and fiscal 2019 was an operating loss of ¥56.074 billion and operating income of ¥8.639 billion, respectively.」
The Mobile Communications category swung from an operating loss of ¥56.074 billion in the same period of the previous year to operating income of ¥8.639 billion in the cumulative third quarter of fiscal 2019. - FY2020-Q2AdvancedAnnual report
「Within the EP&S segment, operating income (loss) for the Mobile Communications category in the cumulative second quarters of fiscal 2018 and fiscal 2019 was an operating loss of ¥40.572 billion and operating income of ¥1.674 billion, respectively. This substantial increase in profit was mainly due to reductions in operating expenses in Mobile Communications and the recognition of an impairment loss on long-lived assets in Mobile Communications in the same period of the previous year, despite the previously mentioned decline in revenue and adverse foreign exchange effects.」
The Mobile Communications category swung from an operating loss of ¥40.572 billion in the same period of the previous year to operating income of ¥1.674 billion in the cumulative second quarter of fiscal 2019, mainly due to reductions in operating expenses and other factors. - FY2020-Q1AdvancedAnnual report
「Within the EP&S segment, operating income (loss) for the Mobile Communications category in the cumulative first quarters of fiscal 2018 and fiscal 2019 was an operating loss of ¥10.758 billion and operating income of ¥1.039 billion, respectively.」
The Mobile Communications category swung from an operating loss of ¥10.758 billion in the same period of the previous year to operating income of ¥1.039 billion in the first quarter of fiscal 2019. - FY2019AdvancedAnnual report
「For example, in the MC segment, Sony took steps to improve the earnings structure of its smartphone business, which is included in the segment, by bringing forward the suspension of production at its Beijing plant and withdrawing from several regions, including the Middle East and Latin America. In fiscal 2018, Sony implemented structural reform measures at overseas sites, including manufacturing facilities. These measures are expected to contribute to Sony's plan to reduce operating expenses in the MC segment by approximately 50% from fiscal 2017, with the aim of achieving profitability in fiscal 2020.」
In the smartphone business, the company brought forward the suspension of production at its Beijing plant and withdrew from certain regions, advancing measures toward its plan to achieve profitability in fiscal 2020 and reduce operating expenses by approximately 50%. - FY2019-Q3WorsenedAnnual report
「Revenue decreased ¥183.2 billion from the same period of the previous year to ¥387.5 billion, mainly due to a substantial decline in smartphone unit sales, particularly in Europe, Japan and Latin America. Operating income was an operating loss of ¥56.1 billion, compared with operating income of ¥17.0 billion in the same period of the previous year, due to the impact of the previously mentioned decline in revenue and a ¥17.4 billion impairment loss on long-lived assets, despite reductions in operating expenses.」
The MC segment deteriorated from operating income of ¥17.0 billion in the same period of the previous year to an operating loss of ¥56.1 billion due to lower smartphone unit sales and revenue, as well as a ¥17.4 billion impairment loss on long-lived assets. - FY2019-Q2RaisedAnnual report
「In formulating the earnings outlook for this business, the company also revised its target for operating costs in fiscal 2020 from a reduction of approximately 30% versus fiscal 2017 to approximately 50%, and decided to pursue a plan to improve profitability.」
While revising downward the earnings outlook for the smartphone business and recording a ¥16.2 billion impairment loss on long-lived assets, the company raised its target for reducing operating costs in fiscal 2020 from approximately 30% versus fiscal 2017 to approximately 50%. - FY2019-Q1WorsenedAnnual report
「Revenue decreased ¥48.7 billion from the same period of the previous year to ¥132.5 billion, mainly due to lower smartphone unit sales in Europe and Japan. Operating income was an operating loss of ¥10.8 billion, compared with operating income of ¥3.6 billion in the same period of the previous year, as the impact of lower revenue outweighed reductions in operating expenses.」
The MC segment deteriorated from operating income of ¥3.6 billion in the same period of the previous year to an operating loss of ¥10.8 billion due to lower smartphone unit sales and lower revenue, despite reductions in operating expenses. - FY2018WorsenedAnnual report
「Operating income was an operating loss of ¥27.6 billion, compared with operating income of ¥10.2 billion in the previous fiscal year. This was due to an impairment loss of ¥31.3 billion on property, plant and equipment, as well as lower unit sales and higher prices for key components, despite reductions in operating expenses.」
The MC segment deteriorated from operating income in the previous fiscal year to an operating loss of ¥27.6 billion due to lower smartphone unit sales, higher component prices and a ¥31.3 billion impairment loss on property, plant and equipment. - FY2018-Q3Cumulative decline in revenue and profitAnnual report
「Revenue decreased ¥32.5 billion from the same period of the previous year to ¥570.8 billion, mainly due to lower smartphone unit sales. Operating income decreased ¥8.4 billion year on year to ¥17.0 billion, as the impact of lower revenue and higher prices for key components outweighed reductions in operating expenses.」
Although the company continued to limit smartphone unit sales and reduce operating expenses, cumulative revenue and operating income for the first 3 quarters were below the levels recorded in the same period of the previous year. - FY2018-Q2Quarterly profit deteriorated from a profit to a lossAnnual report
「Revenue in the MC segment was ¥172.0 billion, broadly in line with the same period of the previous year (a 3% decline in revenue when applying the exchange rates for the same period of the previous year). This was due to the impact of foreign exchange and higher revenue in the fixed-line communications business, despite a decline in smartphone unit sales. Operating income was an operating loss of ¥2.5 billion in the current quarter, compared with operating income of ¥3.7 billion in the same period of the previous year. This deterioration was due to changes in the geographic mix of smartphone sales, higher prices for key components, and the adverse impact of a stronger US dollar resulting from the high proportion of costs denominated in US dollars, despite reductions in operating expenses, advertising expenses and other costs.」
Although the company continued to limit smartphone unit sales and reduce expenses, the MC segment swung from operating income of ¥3.7 billion in the same period of the previous year to an operating loss of ¥2.5 billion due to the impact of the geographic sales mix, key component prices and a stronger US dollar. - FY2018-Q1AdvancedAnnual report
「Revenue in the MC segment was ¥181.2 billion, broadly in line with the same period of the previous year, as an increase in smartphone unit sales was offset mainly by a change in the product mix. Operating income increased ¥3.2 billion year on year to ¥3.6 billion. The increase in profit was due to reductions in operating expenses and research and development expenses, despite higher prices for key components.」
Rather than substantially expanding smartphone sales, the MC segment improved operating income from ¥0.4 billion in the same period of the previous year to ¥3.6 billion through changes in the product mix and reductions in operating and research and development expenses. - FY2017AdvancedAnnual report
「Meanwhile, although the smartphone business achieved profitability in fiscal 2016 through thorough structural reforms and a narrowing of its product lineup and sales regions, challenges remain regarding the business's profitability.」
The company achieved profitability in the smartphone business in fiscal 2016 by narrowing its product lineup and sales regions, while noting that profitability challenges remained. - FY2017-Q3RestatedAnnual report
「Revenue in the MC segment decreased 35.3% year on year to ¥248.6 billion. This substantial decline in revenue was due to lower smartphone unit sales, mainly in Europe, as well as lower unit sales in unprofitable regions where the business was scaled back in the previous fiscal year. Operating income decreased ¥2.9 billion year on year to ¥21.2 billion. Despite cost reductions resulting from structural reforms and other measures, favorable foreign exchange effects, and lower structural reform costs, profit declined due to the impact of the previously mentioned decrease in revenue.」
The company continues to pursue an operating policy that prioritizes limiting the scale of smartphone sales and focusing on structural reforms, cost reductions and improvements in the product mix. - FY2017-Q2AdvancedAnnual report
「Operating income was ¥3.7 billion, compared with an operating loss of ¥20.6 billion in the same period of the previous year. Despite the impact of the previously mentioned decline in revenue, profit improved substantially due to cost reductions resulting from structural reforms and other measures, an improved product mix, favorable foreign exchange effects, and lower structural reform costs.」
Despite a substantial decline in smartphone unit sales, the MC segment improved from an operating loss of ¥20.6 billion in the same period of the previous year to operating income of ¥3.7 billion through a focus on high-value-added models, an improved product mix, cost reductions and other measures. - FY2017-Q1AdvancedAnnual report
「Operating income in the MC segment improved substantially, from a loss of ¥22.9 billion in the same quarter of the previous year to a profit of ¥0.4 billion in the current quarter. Despite the impact of the aforementioned substantial revenue decline, this substantial improvement was mainly due to an improved product mix, cost reductions resulting from restructuring, and a substantial decrease in restructuring costs.」
The MC segment improved from a ¥22.9 billion loss in the same quarter of the previous year to a ¥0.4 billion profit through a focus on high-value-added models while limiting unit sales, an improved product mix, and cost reductions. - FY2016First statedAnnual report
「This decrease in revenue was due to a substantial decline in smartphone unit sales resulting from a rigorous strategy of not pursuing sales scale, despite an improved product mix through a focus on high-value-added smartphone models to improve the earnings structure.」
The MC segment's operating policy of not pursuing sales scale and focusing on high-value-added models is described.