Overhaul of the Sales Division Structure and Deployment of Personnel to Growth Areas and Overseas Strategy

「Upfront costs for strengthening personnel and other measures associated with rebuilding the sales structure in the HOD water-delivery business」

「Our group currently has 13 major business locations nationwide, while our main sales channels cover the entire country. With an emphasis on efficient deployment of locations, we will assign the personnel in charge. / Setagaya Service Center (Setagaya-ku, Tokyo): sales facility; planned investment amount: ¥225 million; funded by proceeds from the disposal of treasury shares and internal funds; construction scheduled to begin in February 2025 and be completed in March 2027.」

「The group currently has 18 major business locations nationwide, while its main sales channels cover the entire country. With efficient site expansion as its primary focus, it will deploy personnel responsible for the relevant areas. Securing and developing personnel will be essential, and the group will pursue these initiatives.」

「We worked to convert the effects of “1 reform and 3 investments” pursued under the medium-term management plan into results.」

「Under this medium-term management plan, the Group has pursued 1 reform, the renewal of the Sales Division, and 3 investments, expansion of production facilities in Japan and overseas, investment in Asia, and the implementation of the large-scale sales promotion campaign “Premium 50.”」

「We pursued 1 reform, the sales headquarters revamp, and 3 investments: expansion of domestic and overseas production facilities, investment in Asia, and the large-scale sales promotion campaign “Premium 50.”」

「Since the revamp of the sales headquarters structure was implemented as a reform in the previous fiscal year, we have focused on personnel development. In addition to the effects of these measures, the rollout of the large-scale sales promotion campaign “Premium 50,” one of our investments, produced synergies that contributed to improved results.」

「In particular, we pursued the revamp of the sales headquarters structure and personnel development as reforms. Their effects became more pronounced than in the first quarter, and performance was broadly in line with the plan.」

「In the second quarter, the effects of the substantial revamp of the sales headquarters structure implemented as a reform became more pronounced than in the first quarter. Performance was also broadly in line with the plan as personnel development progressed. We believe that the dynamic personnel changes and the large-scale sales promotion campaign “Premium 50,” rolled out over the 36 months leading up to the 2020 50th anniversary, will continue to contribute further to results.」

「In the first quarter, the substantial revamp of the sales headquarters structure implemented as a reform began to produce results, and performance was broadly in line with the plan.」

「During the current fiscal year, as the company approaches its 50th anniversary of founding in August 2020, it undertook a major restructuring of its sales headquarters organization.」

「This fiscal year, we will pursue an active overseas strategy as the “first year of Asia,” including our existing Chinese subsidiary, the Indian subsidiary to be established this fiscal year and further expansion into Asia. In addition, in preparation for the 50th anniversary event “Premium 50,” we implemented dynamic personnel changes with a view to the future for the following 3 purposes: 1. Allocation of personnel to highly profitable divisions with future growth in view; 2. proactive appointment and development of candidates for executive positions; and 3. allocation of personnel to our overseas strategy.」

「We substantially revamped the sales headquarters structure. With a view to the future, we implemented dynamic personnel changes for the following 3 purposes, in preparation for our overseas strategy as the “first year of Asia,” including our existing Chinese subsidiary, the Indian subsidiary to be established this summer and further expansion into Asia, as well as for the 50th anniversary event “Premium 50”: 1. Allocation of personnel to highly profitable divisions with future growth in view; 2. proactive appointment and development of candidates for executive positions; and 3. allocation of personnel to our overseas strategy.」