Attracting bookings through limited-time and last-minute special fares

「In addition, the company has sought to expand customer acquisition through ongoing sales promotion campaigns for foreign ships departing from and arriving in Japan, Japan-based ships and cruises departing from and arriving overseas, excluding charter cruises.」

「The company has focused on sales promotion activities, including offering early-booking campaigns and special plans. For cruises other than charter cruises, it also strengthened efforts to attract customers to winter MSC Bellissima cruises departing from and arriving in Naha and to the various ships operating during Golden Week by conducting large-scale campaigns such as the “20th Anniversary Founding Celebration: ¥100 Million Total New Year's Gift Super Giveaway Sale.”」

「The company also continued to conduct large-scale seasonal campaigns, including the “Early Summer and Midsummer Miracle Power Sale,” offering attractive fares for both cruises departing from and arriving in Japan and cruises departing from and arriving overseas. As a result, the booking value for February through April also reached a new record for the corresponding month each month.」

「In addition, partly as a result of large-scale campaigns, the value of bookings received in November reached a new monthly record, exceeding the previous record set in October 2023, and we have continued to set new records each month for the highest booking value for the corresponding month.」

「Partly as a result of large-scale campaigns, the value of bookings received in October reached a record high for a single month.」

「We continued to conduct attractive seasonal campaigns, including the "White Day Last-Minute Booking Super Bargain Sale" and "Spring Super Bargain Sale." Partly as a result of these campaigns, the value of bookings received in March exceeded the previous March record, set in March 2019, and reached a new record for the month.」

「During the quarter, we conducted promotional campaigns including the "Black Friday Sale," "Christmas Super Sale" and "Year-End and New Year's Welcome Super Return Sale." In addition to the effects of these campaigns, a television program featuring cruise ships handled by our company also helped drive bookings, and the value of bookings received in January reached a new monthly record.」

「For cruises departing from and arriving overseas, we conducted exceptionally attractive campaigns, including one free hotel night for customers booking MSC Cruises FIT products and an effective 50% discount on Norwegian Cruise Line (NCL) cruise fares. For cruises departing from and arriving in Japan, we strengthened promotions by offering Diamond Princess customers onboard credit in addition to the standard Best One benefits, and by offering attractively priced tours on Japanese ships such as Asuka II and Pacific Venus that included a one-way Shinkansen ticket.」

「For Japan-based ships, the company significantly increased transaction volume through intensified advertising and multiple attractive campaigns, by 257.1% year on year and 127.5% compared with 2019. For cruises departing from and arriving overseas, transaction volume remained almost zero for approximately 2 years due to the COVID-19 pandemic, but bookings have gradually increased as entry restrictions and cruise line boarding restrictions were eased. The company has therefore strengthened sales promotion activities, including launching attractive campaigns in coordination with cruise lines.」

「Under these circumstances, our group increased the number and value of bookings received by conducting monthly campaigns offering attractive booking terms, including the "Best One Super Summer Sale 2021," "Last Summer Sale 2021" and "Autumn Bountiful Harvest Campaign," to strengthen sales promotion for 3 Japanese cruise ships, foreign-flagged cruises departing from and arriving in Japan, bus tours and ferries.」

「The company further strengthened its sales promotion activities by conducting the New Year campaign “Up to ¥100 million in total! Big Giveaway Festival!”」

「Around the year-end and New Year period, we offered the "Welcome Spring 2020: 15th Anniversary Big Return Campaign," providing the largest discounts and returns in our history, which generated a large number of inquiries and bookings.」

「As cruise lines announced more promotions and fare revisions, we conducted agile campaigns and promotional activities that leveraged the strengths of an online agent.」

「As a result, we again exceeded the record highs for the number of inquiries and bookings and the value of bookings received, recorded in May 2019, in the following June, while current website traffic, inquiries and bookings received also remained firm.」

「In addition to bookings for the summer vacation period, we have accumulated bookings by selling new itineraries for the following year's Golden Week, leveraging the agility of an online travel company.」

「In current sales and booking acquisition, we have accumulated bookings through initiatives that leverage the agility of an online travel company, including cruise sales for the 10-day Golden Week holiday and the summer vacation period.」

「In current sales and booking acquisition, we have accumulated bookings through initiatives that leverage the agility of an online travel company, including special one-week-only fares and special last-minute booking fares.」