Differentiation through the integration of customer service capabilities, prospective customers, characters and sports

「We also actively pursued customer-attraction measures aimed at bringing in new customer segments, including limited-time campaigns at all stores, collaboration events with TV anime series, and sales of limited-edition merchandise.」

「As a differentiation strategy aimed at improving customer satisfaction, we are focusing on 4 areas: strengthening customer service, attracting potential customers, using original products, and integrating amusement and sports.」

「We are also actively pursuing initiatives such as prize campaigns involving collaborations with well-known IP, including photo sessions with popular characters, and providing information through the official APINA app, while continuing customer-attraction measures aimed at bringing in new customer segments.」

「In the esports field, where market growth is expected, APINA VRAMeS, operated by our group, won the BEMANI PRO LEAGUE – SEASON 3- beatmania IIDX (ビーマニ　プロ　リーグ　シーズンスリー　ビートマニアツーディーエックス), organized by Konami Amusement Co., Ltd. This was the team's second championship, following its first title in 2021.」

「We also continue to promote the appeal of our amusement facilities through video distribution and other activities in collaboration with popular YouTubers, while focusing on sales promotion activities aimed at attracting potential customers.」

「We are also actively pursuing initiatives such as distributing videos produced in collaboration with popular YouTubers and providing information through the official APINA app, while continuing customer-attraction measures aimed at bringing in new customer segments.」

「In addition to offering a wide range of prizes designed to appeal to families visiting together, we regularly produce original prizes in collaboration with popular characters to differentiate ourselves from competitors.」

「We are also strengthening sales promotion activities by holding campaigns that give away original merchandise created in collaboration with popular characters from films and social media.」

「We will continue to focus on producing original prizes in collaboration with popular small-goods designers and YouTubers, and on differentiating ourselves from other companies.」

「For customers who play prize games, we actively implement initiatives that provide additional enjoyment, such as gifts of original merchandise and scratch-card events. We will continue to focus on producing original prizes, including squishy products, differentiate ourselves from other companies, and promote an even more varied product lineup.」

「Our original OEM prizes have become popular and are helping differentiate us from competing stores. We will continue to increase original prizes, including squishies, and promote an even more varied product lineup.」

「At the final stage of BEMANI PRO LEAGUE 2021 (ビーマニ プロ リーグ ニーゼロニーイチ), hosted by KONAMI AMUSEMENT Co., Ltd. on 2 October 2021, APINA VRAMeS (アピナ ブレイムス), operated by our company, won the championship and became the inaugural champion.」

「We continue to implement sales initiatives, including producing original prizes and planning collaborations with popular anime characters. On 29 June 2021, Apina Shin-Rifu North Building, which opened in July 2021, was certified as holding the world record for the most crane game machines in a single venue.」

「As e-sports is expected to grow in market size in the future, we established the Nagano Prefecture eSports Union in December 2020 after being certified as the Nagano branch of the Japan eSports Union. We will continue to actively promote initiatives to enhance corporate value over the medium to long term and strengthen cooperation with government and local communities through tournament hosting and other activities.」

「We are investing funds and human resources in e-sports, a market expected to grow in the future, and actively promoting initiatives to enhance corporate value over the medium to long term and strengthen cooperation with government and local communities.」

「In e-sports, which has attracted attention since last year, we have worked as a full member of the Japan eSports Union to establish e-sports as a new sporting culture, build expertise through hosting and operating tournaments, and contribute to the development of e-sports.」

「March 2019: Joined the Japan eSports Union (JeSU) as a member.」

「Implement visit-promotion initiatives at all stores, including introducing limited-edition original prizes created in collaboration with a confectionery manufacturer to commemorate our listing on the Second Section of the Tokyo Stock Exchange.」

「As a differentiation strategy aimed at improving customer satisfaction, our group will focus on 4 areas: strengthening our soft skills, including customer service; initiatives targeting prospective customers; use of original characters; and integration of amusement and sports.」