Entry into the toy and miscellaneous goods business centered on squeeze toys
First written in FY2022-Q2. 11 of 17 entries say "Advanced", first in FY2022-Q3. Latest entry: 2026-08-12.
0 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「In addition, for 株式会社ブルーム’s product sales, physical product sales through e-commerce sites and at directly operated stores in Japan, including the newly opened “MOOOSH SQUISHY Fukuoka Airport Store” in the international passenger terminal building at Fukuoka Airport in December, remained solid, supported by growing market interest in squeeze toys.」
For 株式会社ブルーム, the company expanded its sales channels by opening a directly operated store in Japan in the international terminal at Fukuoka Airport, in addition to e-commerce sales. - 2026-05-13AdvancedEarnings
「Amid growing market interest in squishies, online sales through our e-commerce site and sales at domestic directly operated stores, including the new “MOOOSH SQUISHY Fukuoka Airport” store opened in December inside the Fukuoka Airport International Passenger Terminal Building, remained solid.」
In the squishy business, opened a new domestic directly operated store in addition to online sales. - FY2026-H1AdvancedAnnual report
「Meanwhile, the company is focusing on promotional activities using influencers to secure physical product sales through e-commerce sites in North America.」
While overseas wholesale sales were affected by weak consumer spending in China, the company newly specified the use of influencers as a measure to secure North American e-commerce sales. - FY2025Weak overseas wholesale salesAnnual report
「For 株式会社ブルーム’s product sales, physical product sales through e-commerce sites and sales at directly operated stores in Japan have remained solid, but overseas wholesale sales were affected by weak consumer spending in China.」
E-commerce sites and directly operated stores in Japan performed solidly, while overseas wholesale sales were affected by weak consumer spending in China. - FY2025-H1RestatedAnnual report
「For 株式会社ブルーム’s product sales, in addition to physical product sales overseas and through e-commerce sites, sales at directly operated stores in Japan have remained solid.」
株式会社ブルーム’s product sales remain solid across multiple channels: overseas markets, e-commerce sites and directly operated stores in Japan. - FY2024AdvancedAnnual report
「As a result, net sales were ¥826.745 million, up 137.8% year on year, and segment profit (operating profit) was ¥174.519 million, compared with a segment loss of ¥20.960 million in the previous fiscal year.」
Net sales increased significantly in Other Businesses, including 株式会社ブルーム’s product sales, and the business moved from a segment loss to segment profit of ¥174.519 million. - FY2024-Q3RestatedAnnual report
「For 株式会社ブルーム’s product sales, in addition to physical product sales overseas and through e-commerce sites, sales at directly operated stores in Japan have remained solid.」
株式会社ブルーム’s product sales remained solid overseas, through e-commerce sites and at directly operated stores in Japan, with sales continuing across multiple channels. - FY2024-Q2AdvancedAnnual report
「For 株式会社ブルーム’s product sales, in addition to physical product sales overseas and through e-commerce sites, sales at directly operated stores in Japan have remained solid.」
For 株式会社ブルーム’s product sales, the company expanded its sales channels to include directly operated stores in Japan in addition to overseas and e-commerce sites, and sales through each channel remained solid. - FY2024-Q1Overseas and e-commerce sales remain solidAnnual report
「For 株式会社ブルーム’s product sales, physical product sales, primarily overseas and through e-commerce sites, have remained solid.」
株式会社ブルーム’s product sales, primarily through overseas markets and e-commerce sites, remained solid. - FY2023-Q3AdvancedAnnual report
「株式会社ブルーム continues to sell its original products in Japan and overseas. In Japan, it opened pop-up stores at a commercial facility in Fujimino, Saitama Prefecture, in July 2022 and at a commercial facility in Kanazawa, Ishikawa Prefecture, in October 2022. In addition, it is actively developing and selling amusement-exclusive prizes using squeeze toys and will continue working to expand its sales channels.」
The company opened an additional pop-up store in Kanazawa in October 2022 and is also developing and selling amusement-exclusive prizes using squeeze toys. - FY2023-Q2AdvancedAnnual report
「For 株式会社ブルーム’s product sales, the company opened a pop-up store at a commercial facility in Fujimino, Saitama Prefecture, in July 2022. It will continue to promote the appeal of squeeze toys nationwide through pop-up stores.」
The company opened a pop-up store in Fujimino, Saitama Prefecture, in July 2022 and expanded awareness of squeeze toys and its sales channels. - FY2023-Q1AdvancedAnnual report
「For 株式会社ブルーム’s product sales, the company is opening pop-up stores at commercial facilities across Japan and promoting the appeal of its products by allowing customers to handle the squeeze toys in person.」
In the squeeze business, the company opened pop-up stores at commercial facilities across Japan and expanded sales channels and awareness through hands-on product experiences. - FY2022RestatedAnnual report
「株式会社ブルーム is sequentially developing sales channels for its core squeeze products and developing new products, while actively promoting business expansion into the amusement industry.」
The company continues to develop sales channels and new products for 株式会社ブルーム’s squeeze products and expand the business into the amusement industry. - FY2022-Q3AdvancedAnnual report
「株式会社ブルーム is sequentially developing sales channels for its core squeeze products and developing new products, while actively promoting business expansion into the amusement industry.」
Following the business acquisition, the company developed sales channels for squeeze products, developed new products and expanded into the amusement industry. It also stated its intention to continue sales in Japan and overseas and expand its sales channels. - FY2022-Q2First statedAnnual report
「Through synergies with the company’s sales division resulting from the acquisition of this business, the company expects sales expansion in the amusement industry to accelerate and the business to develop further. In addition to “squeeze” toys, former 株式会社ブルーム has a track record in product planning and development, and can also plan and develop prizes for the amusement industry. The company therefore regards the acquisition of this business as an opportunity to diversify its operations.」
The company acquired from 株式会社ブルーム the business of planning, developing and selling toys and general merchandise, centered on squeeze toys, and first explicitly stated its policy of pursuing business diversification and expanding sales to the amusement industry through a new company. The consideration for the business acquisition was ¥70 million, and the acquisition date was 1 October 2021.