Increasing Brand Awareness
First written in FY2017. 4 of 8 entries say "Advanced", first in FY2021. Latest entry: FY2025.
The whole theme swung hardest in 2026: 2 of 16 companies on the "Worse" side.
11 other companies' latest entry also says "Advanced".
- FY2025AdvancedAnnual report
「In May 2025, we held a job and career-change fair specializing in the food-service industry in Tokyo, followed by one in Osaka in October. We worked to enhance our presence in the industry, including by having a diverse range of companies, from major restaurant operators to hotels, exhibit at the fairs.」
To increase awareness of the brand and recruitment activities, the company held job and career-change fairs specializing in the food-service industry in Tokyo and Osaka. - FY2025-H1AdvancedAnnual report
「In May 2025, we held a job and career-change fair in Tokyo specializing in the food-service industry, with the aim of increasing awareness of our recruitment activities and creating contact points with customers.」
To increase awareness of the brand and recruitment activities, the company held a job and career-change fair specializing in the food-service industry in Tokyo in May 2025. - FY2022-Q3AdvancedAnnual report
「In August 2022, we renewed our CI (corporate identity).」
As part of its efforts to enhance brand strength and awareness, the company implemented the specific initiative of renewing its CI. - FY2021AdvancedAnnual report
「We newly established the CBMI project (Cookbiz Management Initiative) directly under the Representative Director and President to advance the following key themes that underpin our management platform: formulation of a resumption-of-growth strategy, rebranding, formulation of a new medium-term management plan, reform of the personnel system, and development of internal rules and regulations.」
In addition to its existing policy of improving awareness and brand strength, the company is advancing rebranding as a specific theme through the CBMI project directly under the president. - FY2019RestatedAnnual report
「During the fiscal year, we actively recruited personnel while strengthening our education and training systems to enhance sales capabilities. We also continued to focus on strengthening our sales capabilities and product offering, while working to enhance our brand and expand our user base.」
The company continues to pursue enhancing its brand and expanding its user base as initiatives for business growth. - FY2018RestatedAnnual report
「Going forward, we will further improve awareness and continue to secure and develop the high-caliber personnel we require」
The company continues to identify improving corporate awareness as a prerequisite for recruiting and developing personnel. - FY2018-Q1RestatedAnnual report
「We have also made active investments in advertising and promotion to improve awareness and our ability to attract customers.」
The company continues to pursue a policy of improving brand awareness through advertising and promotion investment. - FY2017First statedAnnual report
「We believe that further increasing awareness is essential for continued business growth.」
The company identifies improving awareness through advertising, promotions and owned media as a challenge.