Developing New Online Marketing Methods
First written in FY2017. 9 of 19 entries say "Advanced", first in FY2018-Q1. Latest entry: 2026-09-29.
The whole theme swung hardest in 2026: 1 of 6 companies on the "Worse" side.
3 other companies' latest entry also says "Reframed".
- 2026-09-29ReframedManagement Planning
「GEO・SEO対策でAI検索に備えアプローチ数を拡大」
オンラインマーケティングの対応対象にAI検索を明示し、GEO・SEO対策による認知・接触拡大へ具体化している。 - FY2026ReframedAnnual report
「Consumer purchasing behavior on the internet is expected to change as smartphones and other information devices and technologies evolve, social networking services (SNS) become increasingly embedded in daily life, new online media emerge, and the use of AI for information gathering becomes more widespread.」
The scope of the environment considered in addressing the challenge of exploring new marketing methods has expanded to include the growing use of AI for information gathering, in addition to SNS and online media. - FY2025RestatedAnnual report
「Our group regards the evolution of marketing as an ongoing challenge and will continue to explore new marketing methods that are not constrained by conventional approaches.」
The company continues to face the challenge of exploring new marketing methods that do not rely on conventional advertising and travel-related portal sites. - FY2024RestatedAnnual report
「Our group regards the evolution of marketing as an ongoing challenge and will continue to explore new marketing methods that are not constrained by conventional approaches.」
The company continues to face the challenge of exploring new marketing methods instead of relying on conventional advertising and portal sites. - FY2021RestatedAnnual report
「The Group regards the evolution of its future marketing activities as a priority and will explore new marketing methods unconstrained by conventional approaches.」
The company continues to face the challenge of exploring new marketing methods in response to changes in consumer purchasing behaviour brought about by smartphones, social media and new online media. - FY2021-Q2AdvancedAnnual report
「We also held the online event “Tabikai” regularly, allowing participants to enjoy the feeling of overseas travel from home, and provided travel suggestions for after the lifting of restrictions on overseas travel, as well as local information during the COVID-19 pandemic.」
In addition to its existing owned media and social media operations, the company regularly held the online event “Tabikai,” providing travel suggestions for after the lifting of restrictions on overseas travel and local information as new measures to stimulate demand and distribute information. - FY2020-Q3AdvancedAnnual report
「To stimulate travel demand and attract new customers, we have also focused on operating our owned media and social media accounts, launched “whee TV,” a dedicated Instagram account that shares video content on local information in Europe in collaboration with Miki Tourist Co., Ltd., and worked to raise awareness through collaborations with companies in other industries, including joint events with a film distributor.」
In addition to existing owned media and social media operations and “whee TV,” the company held a joint event with a film distributor and newly cited collaboration with companies in other industries as a measure to raise awareness. - FY2020-Q2RestatedAnnual report
「To stimulate travel demand and attract new customers, we have also focused on operating our owned media and social media accounts, and launched “whee TV,” a dedicated Instagram account that shares video content on local information in Europe in collaboration with Miki Tourist Co., Ltd.」
The company continues to cite owned media and social media operations, along with video content distributed through “whee TV,” as measures to stimulate demand and attract new customers. - FY2020-Q1AdvancedAnnual report
「To stimulate travel demand and attract new customers, we have also focused on operating our owned media and social media accounts, and launched “whee TV,” a dedicated Instagram account that shares video content on local information in Europe in collaboration with Miki Tourist Co., Ltd.」
In addition to operating owned media and social media accounts, a dedicated Instagram account was launched in collaboration with Miki Tourist to share video content on local information in Europe. - FY2019-Q3RestatedAnnual report
「Against this backdrop, the Group worked to capture demand for individual travel through various initiatives, including Golden Week features, a summer beach resort feature and a summer sale, and also sought to raise awareness by running social media campaigns in tie-ups with airlines and exhibiting at various events.」
The company continues to capture demand for individual travel, run social media campaigns in tie-ups with airlines and exhibit at events. - FY2019-Q2RestatedAnnual report
「The Group worked to capture demand for individual travel through various initiatives, including Golden Week features, a summer beach resort feature and a summer sale, and also sought to raise awareness by running social media campaigns in tie-ups with airlines and exhibiting at various events.」
The company continues to capture demand for individual travel, run social media campaigns with airlines and exhibit at events. The substance of the initiatives has not materially changed from the previous quarter. - FY2019-Q1AdvancedAnnual report
「The Group worked to capture solid demand for individual travel through various initiatives, including Golden Week features, and also sought to raise awareness by running social media campaigns in tie-ups with airlines and exhibiting at various events. To capture demand during the summer holiday period, when the number of travelers increases most during the year, the Group also rolled out initiatives such as a summer beach resort feature and a summer sale.」
The company ran a Golden Week feature, social media campaigns in tie-ups with airlines, event exhibitions, a summer beach resort feature and a summer sale. - FY2018AdvancedAnnual report
「The company also steadily increased its number of social media followers by running collaborative projects with popular Instagram influencers and campaigns using social media to stimulate demand for travel」
In addition to conventional advertising, the company ran projects with popular Instagram influencers and social media campaigns, and reported an increase in follower numbers. - FY2018-Q3AdvancedAnnual report
「The company also steadily increased its number of social media followers by running campaigns using social media」
The company is reported to have run campaigns using social media, resulting in a steady increase in social media followers. - FY2018-Q2RestatedAnnual report
「We implemented various initiatives to capture the recovering demand for individual travel, including a thank-you sale commemorating the company’s listing on the Tokyo Stock Exchange Mothers market and the launch of tours linked to magazine projects by major publishers.」
The company continues to implement campaigns to capture demand for individual travel, but no new methods or measurable results have been reported. - FY2018-Q1AdvancedAnnual report
「We implemented various initiatives to capture the recovering demand for individual travel, including a thank-you sale commemorating the company’s listing on the Tokyo Stock Exchange Mothers market and the launch of tours linked to magazine projects by major publishers.」
To capture demand for individual travel, the company implemented specific campaigns, including a listing anniversary sale and the launch of tours linked to magazine projects by publishers. - FY2017First statedAnnual report
「The Group regards the evolution of its future marketing activities as a priority and will explore new marketing methods unconstrained by conventional approaches.」
In light of changes in purchasing behavior driven by smartphones, social media and new online media, the company identifies the search for new customer acquisition methods to reduce its reliance on conventional advertising and travel portals as a priority.